"Nothing in life is free".... besides TKP

Joe & Staff,

I would like to start this by saying I am in no way trying to tell you guys how to run the site. I would like to offer a suggestion and see how the TKP community feels about it:

As I was surfing the web yesterday, I couldn't help but notice the tons of ads on every site I go to. It got me thinking about the lack of ads on my favorite site, TKP. I know you guys, Joe and staff, pride yourself in offering a free site for Hokie Nation to enjoy and all of us truly appreciate that. With your stance on a free experience and an experience that every Hokie will love, it may be an uneasy situation for you guys to bring up ads because you don't want the consumers' views of the site to change. Understandably so.

We all know that money makes the world go around. I'm sure the site gets more expensive to operate and maintain as the site's popularity increases. Therefore, I would like the staff of TKP to know that I would not care one bit if you guys decided to add a few ads to help pay for some of the costs and to even give you guys some spending money. I can only speak for myself on this, but I wouldn't mind seeing an ad or two or five on the side bars, if it means you guys can run the site to it's full potential (not to indicate that it's lacking at all). I put up with so many ads on other sites, I wouldn't have a problem with putting up with a few more for the sake of my Hokies.  

Like I said, I can only speak for myself on this, which is why I'm bringing it up here for debate. This is not to say that you need our approval to do things with the site. However, you have asked for our input on other non-business related things and I appreciate you caring about the consumers. I think that's what separates this site from not only other Hokies football sites but pretty much every site out there - you guys genuinely care about our experience and you do it out of the love that we share for the Hokies. That's why I'm bringing it up so that you guys don't have to.

I'm sorry if I'm overstepping boundaries or trying to help too much. It's just that from a business standpoint, you don't want to ruin the name you've made for yourself by introducing something that will piss off the masses. Therefore, as one of the site's biggest fans, I wanted to introduce it for you. I'm sure you guys have thought about ways to make some money for the site (as indicated by your mention of #beatbama shirts you guys will be selling) so I'm just offering my help on another source of revenue. I'm not a code writer/technical guy so I don't know how plausible it would be to add ads, but from what I can tell, there seems to be room in the gray sections to the left and right of the page. 

The only real reasons I can see key players saying no is because (1) This is the only site we can go to to escape the constant ads of other sites and (2) If it aint broke, don't fix it. (1) The way I see it, it wouldn't be that much of a bother. I'm sure they can be sized to fit in the unused gray areas. They will be out of the way and bring in some dollars for Joe & Staff. Why not? (2) The site's only going to get more popular and you're kidding yourself to think that Joe & Staff can continue to do this without bringing in some kind of revenue. Unless there are big money investors that we are unaware of.

Again, sorry if I'm overstepping my limits as a site user. I just love this site so much and you guys do a lot to keep it running and keep it top notch, I don't see why you guys can't get some appreciation in return. So TKP community, how would the rest of you feel about ads on our favorite site? 

DISCLAIMER: Blog posts may not have been written or edited by The Key Play staff.


Ads are fine with me. You can't give something away for free forever and expect it to be a successful business venture. So it really just depends on what TKP staff wants this to be... a hobby or a business. Makes no difference to me and if the latter, monetize it in whatever way makes the most sense based on your desired outcomes.

Sounds fine!

Feel free to put some ads up! Personally, I'll even click on ads I don't even want just to send a little extra cash TKP's way!!
I'd say the line to draw would be pop-up ads though... Side bar ones would be fine.
Time is money, so you guys should get paid for your time!!



Ad programs will use any proof that the clicks on their advertisements aren't legitimate as a way of shutting down your account and withholding the profits.


You can get rid of a lot of those Ads while browsing the WWW by using Firefox with the AdBlock extension.

Whatever the staff decide to do, TKP is by far the best Hokie Sports portal!

VT '10, Born & Raised in the 804.
Rockin the Bakken.


AdBlock is on Chrome too. I don't mind ads at all, because I don't see them

RIP Stick It In

TKP won't get money for blocked ads.

I'd prefer

Just a donation pay-pal account set up, so members can contribute at their desire. It would keep the website feeling the same, and I'm positive that plenty of members would be willing to chip in.

Logan 3:16

Yeah, but

I think people would end up underdonating for the amount of total traffic the site gets. The ads account for views the site gets and other things, so the amount of money coming in grows with the site. People donating is nice, but it probably isn't a steady source of income.

I don't think Joe ever saw this as a way to make money. Any donation would probably be appreciated. There's no such thing as underdonating since there isn't an expectation. While I agree that the amount of effort that goes into this site from guys like Joe and French deserves compensation of some sort, I don't think they are doing it because they want money. They do it because they are passionate about it and want to talk Hokie sports with other Hokies.

Risk with ads

Personally I ignore ads and don't give anyone traffic. But I could potentially be offended by ads for something I don't like. That would put me at odds with the site management. I don't want the pursuit of money to override the site content.

The other thing would be the advertisers exerting editorial pressure on site content.

It is a slippery slope.

#Let's Go - Hokies

I wasn't trying to send the site down a slippery slope, at all. I was just suggesting something, but obviously I don't know all the ins and outs so thank you and everybody else for offering some insight.

"Editorial pressure" isn't a huge issue

not in the days of Google AdSense and whatnot, where ads are automatically generated based on the content of the site. But then you still get into a slippery slope of making sure there's no completely out-of-context ads.

Out of context

Like ESPN promotions for HD ACC coverage.

#Let's Go - Hokies