You groaned when teams were able to sell their stadium names? It was bad when Bowl Games got a sponsorship deal?
How about Texas and Oklahoma selling the naming rights to the Red River Rivalry/Shootout?
It will now be the AT&T Red River Showdown.
http://espn.go.com/college-football/story/_/id/10728419/oklahoma-texas-r...
Apparently AT&T had been the sponsor already for several years but now they have their name on it. Is this something that the ACC would have the rights to the money from if Tech were to participate in something like this or would the school receive all of the funding. Thinking Battle of Bristol, Commonwealth Cup, etc.
What are your thoughts?
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