The arms race in College Football and what it could mean for the ACC

Pretty good read. Mostly stuff we kind of already know/talk about. But my question is this: Who will be the great innovator here?

Culture is shifting away from the traditional way of being entertained (through TV... Cable & Satellite). People stream what they want and go to a friends house or to a bar to watch THE game they want to watch. It's about the bottom line for a lot of people.

Who will be innovative enough to find that new way of generating revenue through the entertainment venue? What will that innovative idea be? Can the ACC (and Big XII) survive?

Edit: A link would be nice... http://www.orlandosentinel.com/sports/florida-gators/os-big-12-meetings-...

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