Fashion Wars: How Important is a Program's Look?

Interesting article by Pick Six Previews. They surveyed 100 non-committed D1 recruits about college football uniforms:

The debate here is just how much of that intangible brand one should attribute to the uniform. One way would be to simply ask the recruits themselves—so we did. We surveyed 100 FBS football recruits, most of the respondents were either sophomores or juniors in high school. None of the recruits were committed to a school. We avoided seniors because they are deep into the recruiting process and their answers may be heavily swayed by the sales pitches of coaches. The goal of this survey is to gauge how well schools are positioning themselves in the minds of recruits before perceptions may be altered by relationships with coaches, official visits, and the rest of the "sales" process. Of course, recruiting begins prior to senior year, but this at least limits some of those recruiting influences. Note: survey was taken prior to National Signing Day for seniors (before the juniors became the primary focus).

The results were both surprising and not surprising.

For what it's worth, Virginia Tech was listed in as receiving votes in the best uniforms category.

Read the full article here: http://picksixpreviews.com/fashion-wars.html