Diplomas or Helmets - Which logo is a university's true brand identity?

Diplomas or Helmets Which logo is a university's true brand identity?

Thought we might find this interesting given our discussion of the new academic logo.

But more and more, universities in the United States are seeing the power of having one strong unified visual brand and the benefits that come with it for both sides of the house.

As the one-brand approach is becoming more commonplace, in most if not all cases, the university takes on the athletic logo as it's new all-encompassing mark.

UK paid one of the most famous design/branding firms, Pentagram, $80,000 to help them with the change.

Thought this was interesting. Apparently we paid $1M (has that been confirmed?) $25,000 for our bad design, but UK paid $80,000 and theirs looks good.

And now how it applies to Virginia Tech...

THE CURIOUS CASE OF THE HOKIES

In September, Virginia Tech's rebrand accomplished something that I had never seen before, heck, something I didn't even think was possible.

Recognizing the power of their athletic mark, they took the iconic "flying VT" and made it just different enough to create a unique academic mark that still gains most of the athletic brand equity. Interestingly, Brand New blogger Armin Vit says of the new Virginia Tech logo, "...ironically, the new academic logo looks more dynamic and sporty than the blocky athletics logo."
So for maybe the first time, we have a university that has a better logo than their athletic department.

Apparently our new academic logo looks better than our athletic logo. Which I couldn't disagree with more.

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-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

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"Hokie religions and ancient weapons are no match for a good blaster at your side, kid." Han Solo

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I love a good nap. Sometimes that's all that's getting me out of bed in the morning.

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I love a good nap. Sometimes that's all that's getting me out of bed in the morning.

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I love a good nap. Sometimes that's all that's getting me out of bed in the morning.

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I have no idea why my username is VT_Warthog.

Arkansas blew a 24-0 lead in the Belk Bowl.

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"Now Miami wants to talk about it." *Cue Enter Sandman*