What is your price for Lane Stadium naming rights?

Colorado State just agreed to a 15-year $37.7 million dollar deal for the naming rights to it's stadium. Thats $2.5MM/yr, or about $620K more than our Nike licensing deal, for those of you keeping track at home.

My question to the TKP community, what is your price for the naming rights to Lane? I couldn't tell you much about Lane Stadium's namesake, but I hate the corporate names for sports stadiums. I would hope the athletic department would be all out of options before they sold off the naming rights, but if a $5M a year deal came along, I think I would only be upset for a few years after.

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I would only begin to entertain this if we built a new stadium, and that may not happen during my lifetime.

The Orange and Maroon you see, that's fighting on to victory.

As a poor teacher with big dreams....

via GIPHY

"Welcome to the Terror Dome." -- Corey Moore

1 dollar!!

#Bapn ain't EZ

Wanna win put boobie in! Let boobie spin coach!

SpaceX Stadium has a nice ring to it. $10M a year for the next 10 years. Also a flyover every night game.

“I turned down 12 other opportunities. You know what I mean?” - Fuente

Only if its nickname is the Terra Dome

Here lies It's a Stroman Jersey I Swear, surpassed in life by no one because he intercepted it.

Here you go for your history lesson.

Lane Stadium and Worsham Field via hokiesports.com

I think Lane Stadium and Worsham Field is one of the key traditions of Virginia Tech Football - I would hate to see anything other than those two names associated with the stadium or field.

This. The Worsham family has given a lot to Tech over the years; it would be a slap in the face to take their name off the field. I don't know much about Mr. Lane, but some quick googling tells me that the $3 million he raised in 1910 is equivalent to a modern day $73 million given inflation. For reference, the googles tell me that the Beamer Barn cost $21 million.

If someone wanted to donate a substantial sum to the athletic department, and wanted their name associated with the football team, we can get creative. We could give them an entrance (I think OSU does this) or maybe name part of the stadium after them. For tens of millions, I'm okay seeing "The John Doe South Endzone" spattered on stadium maps and tickets.

Twitter me

I actually met the grandson of Edward Hudson Lane Jr last year in La Jolla, CA (north of San Diego) at a sports bar randomly while watching the world series - he spotted my VT hat and introduced himself, told me about how much Virginia Tech meant to his family, showed me pictures of his last trip there, and then proceeded to buy me a shot and a beer. Talk about your small world Hokie Nation.

Bitter did two pieces about the Worsham Family about 6 years ago that put into light how much that family means to Virginia Tech. If you do nothing else today TKP'ers - read the 'Two Beer Salute' story below.

For Booster Wes Worsham, Hokie Fandom isn't just a hobby, it's a way of life via Virginia Pilot

For Wes Worsham, A Two-Beer Salute

While I think maximizing revenue is critical, Beamer Field at Shelor Motor Mile Stadium or Carillion Colosseum is a mouthful.

Five star get after it 100 percent Juice Key-Playing. MAN

You joke but this is 100% believable

That is already how the greeters(at least the courtside ones anyway) have to say Cassell now. It's Virginia Tech Carilion Court at Cassell Coliseum.

$100 trillion. Lane Stadium and Worsham Field is just fine.

I wouldn't mind Beamer Field. SpaceX Stadium does sound kinda sexy.

#FUENTEenFUEGO
Waho's suck
Uva swallows

Southern Exposure Amateur Night Stadium

I had your car towed all the way to your house and all you have for me is Light Beer?

And yall thought Thursday night games were wild before!

“Stats are for losers.” -Mel Kiper Jr.

Go into the gate, turn right, and meet us at the shower towers.

“I turned down 12 other opportunities. You know what I mean?” - Fuente

C Section in the NEZ would be a little too on-the-nose.

"How the ass pocket will be used, I do not know. Alls I know is, the ass pocket will be used."
- The BoD

I'm a little more comfortable with this idea than I should be

VIP room club seating would definitely start bringing in more revenue and recruits would LOVE it

Bud/Wiles 2020

Halftime shows would be awesome.

This comment needs to go plaid. Make it happen people.

I smell the baby powder already.

foresthokie
US Navy Vet

We could really make a statement with a glitter field too. Before each game they can shoot off glitter cannons mounted at the top of the stadium.

"I'm too drunk to taste this chicken" - Colonel Sanders via Ricky Bobby

SKIPPER PACKED WITH GLITTER WOULD BE FABULOUS

I had your car towed all the way to your house and all you have for me is Light Beer?

They're just sponsoring us to get through Nursing School

"Some days you’re a horse and some days you’re a horse’s ass. I’ve been a horse’s ass for a little while." - Roy Halladay

The arms/money race is beyond out of control. No wonder the players want to be paid like professionals.

As someone who just sat through the budget meeting there isn't money to pay football players much less pay for all the other sports.

Wet stuff on the red stuff.

Join us in the Key Players Club

But, but, But. Jay Bilas and Jalen Rose tell me that Tech gets billions from the NCAA tournament and CFB playoff?? They tell me their is plenty of money to pay players.

I think players should be able to be paid for the likeness and if they earn above a certain threshold have to pay for their scholarship only.

Wet stuff on the red stuff.

Join us in the Key Players Club

It would be interesting to see how much Greg Stroman- a 3 year starter, dynamic kick returner, key player, pro prospect- earned for his appearance before the spring game at $20.00 per autograph. That is the "market" for a kid of that calibur - of which there are about 6-8 of those on the roster. Would you agree? If Stroman charged 20, how much could Tyree Rogers charge? DeShawn McClease? I just don't see that as a huge market or money maker for the players outside of a very select few. I wouldn't be opposed of allowing the players to work or earn money from you tube videos - if they are not sports related, but their should be a "cap" that keeps them somewhat amateurs. IMO

I passed through Tech Bookstore while his signing was going on and there was no line.

The Orange and Maroon you see, that's fighting on to victory.

On top of it, regardless of what the talking heads claim:

1. most of these schools are stated funded so you won't be able to get away with paying just the revenue sports and not paying the non-revenue sports - the state legislatures likely won't allow it

2. what's the likelihood of these same players being paid with our tax dollars that should be going to other things?

3. if there's any disparity at all in paying women's sports vs. men's sports, Congress may well step in because Title IX. Do we really want Congress, regardless of which party is in control, stepping in and making things worse?

Agree.. 1. there is not "billions" of dollars that people claim. 2. The market for these autographs or appearances is not such that these will make life "fair" for the top players- it's just not. 3. All schools should sell generic and not player specific jerseys- like the 25 for VT- that is not assigned to any one "player"- so that the school does not make extra profit off a particular players "name". Done.

How about the Olympic model? I agree that due to Title IX, concerns with equity among sports, and above all, monetary reasons, schools should not have to pay players. But signing autographs is not the only way players could make money without being paid by schools.

Why couldn't a player make money off his likeness or through endorsement deals? Let it be dictated by the free market. For example, if Company X wants to endorse Player Y for $100,000 a year while he is in college, in return for a right of first refusal for his first pro contract, why should that be against the rules? Athletic scholarships are a form of merit aid, not need-based. Any other student on a merit scholarship would be allowed to keep his scholarship while making money from an endorsement deal. For example, if Emma Watson had a merit scholarship at Brown, she would still be allowed to sign an endorsement deal with whatever company she wanted. Why should it be different for athletes? Why step in and disrupt the free market? According to the market, every player is worth whatever a company would be willing to pay him for an endorsement deal. Include a rule that a player can't be endorsed by a company owned or controlled by a school booster.

Similarly, if a player wants to run a YouTube channel and monetize that, why couldn't he? Any other student could run a YouTube channel on video games, makeup, etc and make decent money if it becomes popular.

I think, in the end, very few players would make significant money from endorsements or from their likeness. Maybe the one and done basketball players who are near-certain to go pro or quarterbacks expected to declare for the draft the next year. Even if a guy could only make a couple hundred bucks a month signing autographs, let him earn that. Small amounts can be significant for those who don't have much.

Either way, I see no reason to set up arbitrary barriers to prevent market forces from doing their work just because not many people could actually be paid. Capitalism is good.

EDIT: One more example. If an agent believes a college player has pro potential, and wants to secure a contract with that player, he may be willing to pay that player say, $25,000 per year while he is in college in return for a 10-year contract with the agent. Sure, the agent may be wasting his money if the player never pans out, but let the agent make that transaction if he wants. He is making a small yearly payment in the hopes for a huge profit later if the player makes it big and then has to pay the agent whatever percentage of his pro contracts is customary. Allow something like this, and you bring all of the agent dealings above the table and the NCAA could license agents to prevent shady characters from throwing money at families and exploiting them later.

Because Alabama Booster "x" will promise to pay high school prospect "y" $300,000/year to endorse his used car lot in Birmingham if he signs with Bama. No one would be able to tell what is legit and what is not, therefore, open season for shysters. Not to say it's not that way now, but as soon as players are allowed to get paid by outside sources, they won't even have to hide it. I'm not saying it's fair, just saying that the answer is not that easy.

Right, but as I said, have a rule preventing present (or any past boosters) from endorsing a player. You can require players to submit endorsement deals to the NCAA for prior approval, where the NCAA would ensure that it was not paid by someone connected to a program. And honestly, if a local car salesman not connected with a school wants to endorse a player and film commercials with him because he thinks it will sell more cars, have at it. That's not an inherent advantage for any school. There are used car salesmen everywhere.

Also, purely based on the economics of it--if Adidas was offering to make a one time payment of $100k for a player to attend Louisville per the FBI complaints, there's no way a used car salesman is going to spend a minimum of $900k on a football player (assuming he leaves after 3 years). But if he wants to pay that, he shouldn't be prevented from blowing his money by the NCAA.

I think what you end up seeing is players get minor endorsement deals from local businesses. TOTS pays Wyatt Teller $500 a month to promote them, Hokie House gets Tim Settle, etc. I see nothing wrong with that.

In a perfect world what u propose sounds fine but I think in the real world it would turn college sports into a bidding war (though it's probably not far from it anyway).

First u say boosters can't participate. There are so many ways around this rule. If I'm a rich businessman I'm sure I'd have plenty of friends in my old college town willing to pass my cash on to recruits and players, for some bogus job of course, if I gave them a few dollars for their trouble. Also, what about the future boosters. Maybe they decide not to donate directly to the school since they can make their money matter more by offering big money jobs to recruits. Example, I give $1M to school for some type of facility upgrade that might help recruiting, or I give a couple hundred K to a few big name recruits which is guaranteed to help recruiting.

Second you say the NCAA could vet and enforce this rule. The NCAA doesn't have the resources to enforce the rule they have now which is black and white. Can't pay players, don't get much more cut and dry than that. Now u introduce a new rule that has so many shades of grey that the FBI would have trouble making a case against the guilty and you expect the NCAA to enforce it. Not happening.

Last you made the point that a used car salesman couldn't/wouldn't pay a player 300k/yr for a commercial. You are assuming that the used car salesman is trying to sale cars. What I was saying is that "boosters" will use the rule to pay players for coming to the school through the disguise of some bogus business. Of course a real used car salesman wouldn't pay that kind of money even if Mike Vick was back in school to try to sale cars, but a fan with means might to ensure Mike Vick plays on his/her team.

I like all that u said if the world was an honest place. Trouble is we live in such a competitive world that honesty seldom matters. Announcers applaud a players flopping ability instead of calling it what it is, purposely lying to get a call. I think the NCAA is opening Pandora's box as soon as they allow any kind of outside compensation to players. But I know it's coming. ESPN wants it and so it will be. It guarantees them the big names in the big games since the rest of college football will be outbid.

Here's the thing, market value can be greatly influenced/affected by market exposure. In your scenario, a given player's market value could, and most likely would be very much determined by the school he attends and the exposure that school gets via national television broadcasts, cable news infatuation with that school (ESPN), and perceived/actual prestige of that schools athletics. That then becomes a self-licking ice cream cone. Recruits will be drawn to the schools that give them the highest potential market value, which in turn means those programs will get better, and the cycle continues. If we think the Blue Bloods have a very distinct advantage now, just see what would happen if this plan came to fruition. And don't get me wrong, I very much believe in free markets and capitalism. But there are some situations where a completely open market doesn't make sense IMO.

"Badges? We don't need no stinking badges!"

That's a very good point. Obviously introducing a change like this would modify the incentives for players to go to certain schools over others. I don't see that as a problem because I believe players should get to earn what they are worth to third parties without dipping into a black market. This is separate from thinking they should be paid by schools (which I do not).

I concede that such a change could solidify the grasp of the blue bloods and the top 25-30 teams, but I don't see that as such a huge issue for a few reasons:

1) I'd say that most sports leagues have consolidated power at the top and are still fun to watch.
2) There are too many D1 teams anyways and if the best 30 or so separate themselves further from the pack, I wouldn't be that upset (I do think we would be in this 30).
3) The bluebloods don't really have much higher to go to be honest. Look at their recruiting classes--packed full of 5 and 4 star players. This is all speculation, but I'm not sure this system would push more top players to blue bloods because they're already getting all the top players anyways. One effect it could have is more top players could pick blue bloods in large media markets, such as opting for USC over Bama. That doesn't really bother me either, because fuck Bama.

the NCAA isn't stupid, would you not buy a VT jersey if it said 18 on it (whatever current yearit is). did anyone here join TPK to see what tremaine Edmunds was going? and how many of us own a 49 jersey? (maybe 1 if were really really really lucky or we are a thief) NCAA "likeness" isnnt that player based especially before they leave school? Id be willing to put money on the difference between VICK jerseys sold while he was @VT vs after he was in ATL. sold more VT jerseys when nike dropped the VT throwbacks in 2000 than he sold while at VT and we should be glad we took a cut from it.

the only "money" were really talking is EA sports and we would all buy that every year too because we buy It for the brand not the player,

#Bapn ain't EZ

Wanna win put boobie in! Let boobie spin coach!

And EA can't afford to make those games, pay their employees AND pay the players to use their likenesses. That's why there hasn't been an NCAA game (football or basketball) since 2013.

As long as the naming is reasonable, 75 million over 20 years

Never Forget #1 Overall Seed UVA 54, #64 UMBC 74

As opposed to 20 over 75 million years.

#FUENTEenFUEGO
Waho's suck
Uva swallows

What is number of years we play ECU Alex.

Wet stuff on the red stuff.

Join us in the Key Players Club

CORRECT! "What is the number of eons we play ODU" would also have been an acceptable answer.

#FUENTEenFUEGO
Waho's suck
Uva swallows

Or our next Nike deal.

Keep it Lane Stadium.

Get money somewhere else.

Better Idea. We sell naming rights for player positions.

Some of these even sell themselves:
RightGuard.
Nickelback. Nevermind... They probably don't have any money left.

And now stretching things a bit:
CoolWhip
Center in the Square (dual sport)
Buffalo Wild Wing(s) (Basketball)
Occupational Health and Safety Administration

We could make tens of dollars off this.

Tightend - Brought to you by p___hub

“I turned down 12 other opportunities. You know what I mean?” - Fuente

OOOOOOHHHHHH!!!!

The EndZone. Brought to you by P___hub. Stick it in, Stick it in, Stick it in.

I will always maintain that we lost out on a huge opportunity to replace Stick It In after the ban with "Plug it in" and secure a Glade sponsorship.

Now that Weavers gone I don't see what's preventing stick it in from making a come back

Recruit Prosim

#FUENTEenFUEGO
Waho's suck
Uva swallows

OSHA, lol... really want to get their name out there so that companies train employees to not stand on those chairs with wheels. (Everyone still does!)

🦃 🦃 🦃

1 National Championship

I'd settle for something that says that in the trophy case.

It would be fun to play what if we had no choice and had to pick a corporate sponsor. Who would be the coolest/funniest/most realistic/etc. Quick Lane Stadium would be good. Smithfield would be a cool one since they're local.

Recruit Prosim

Wild Turkey Stadium
Cookout Colliseum
SpaceX Stadium (as mentioned)

Those are my nominations

Here lies It's a Stroman Jersey I Swear, surpassed in life by no one because he intercepted it.

Wild Turkey Terror Dome sounds cool AF. Whats the fixation on SpaceX?

Recruit Prosim

up until recently, we were inventing the future. Space X fits the bill.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

Smithfield is now owned by the Chinese. Do we have a ping pong team?

Reel men fish on Wednesdays

My 1940ish Lane cedar chest, passed down from my great grandparents.

Not many college football fans really know what a Hokie is. You can really stump them on why it's called Lane Stadium.

Bucky Hodges is always open

"The new stadium was named after Edward H. Lane, who helped raise $3 million for the project. Although the stadium was not yet complete, the Hokies played their first game at Lane Stadium on October 2, 1965 against William and Mary."

So it would have to be a lot of money, since the last guy the stadium was named after actually raised the money to build it.

Not in its current state, but yes at some point. Its pretty cool to go back and look at Miles before Lane.

Recruit Prosim

Awesome picture. Where is this located? In the same spot lane is currently?

negative, I believe you're looking at the back of war memorial hall in the background. That puts this where Payne, Peddrew-Yates, etc are

It would be so cool to walk around the campus back then knowing what it looks like now.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

It like where Pritchard is

Recruit Prosim

I always heard that the grassy area between Pritchard and O'Shag was where Miles Stadium used to sit

Come to Blacksburg and see what the Hokie Pokie is really all about

So you believe Mr. Stadium enjoyed having a picnic on the Prairie? I can picture that. Miles just chillin' with a couple of girls up from Radford for the day, waiting for Netflix to be invented.

Sometimes we live no particular way but our own

I had no idea where the name Lane came from. Turns out I've had a Lane coffee table in my family for around 40 years (which my father used in college and I later used at my apartments at Tech and currently have in my living room). It had a Virginia outline etched in the bottom with Lane written on it and for whatever reason I always just assumed it was a coincidence and never made the Lane Stadium connection.

THANK YOU! Good lord, I had to argue with some ridiculous old VMI grads one time who kept laughing that Lane stadium's namesake was General Lane (namesake of Lane Hall on campus, but not Lane Stadium) and joking how he was a VMI grad. Gotta love those silly keydets.

tree fiddy

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

KCCO

Loch Ness Stadium?

Leg for getting the reference

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

KCCO

Obviously it's not ideal but based on the valuation of CSU's deal I'd think we're worth $4.5-6 a year? I dunno.

But let's at least make it Lane-Beamer stadium or Beamer-Lane stadium.

I have no idea why my username is VT_Warthog.

Arkansas blew a 24-0 lead in the Belk Bowl.

That could work if we got BMW as a sponsor...

Please no.

Alternatively, I would accept $100 million for the: Wild Turkey Bourbon Stadium of Pain

Now there's a username.

The Orange and Maroon you see, that's fighting on to victory.

How much would it cost for a corporate sponsored user name?

Recruit Prosim

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

I remember the scare when the Ricketts family bought the Cubs. Can you imagine Wrigley being anything other than Wrigley? World Series games finally being played in Chicago but in the friendly confines of TD Ameritrade Field?

I will drive up to Chicago from here and join the protests. Wrigley is untouchable.

It was a catch!

If I made a funny comment I probably stole it from Reddit.

I might get fired, I can't stop laughing at this. Does this guy have enough ambulance chasing money yet to get his name on a stadium?

“I turned down 12 other opportunities. You know what I mean?” - Fuente

They're easy to talk to!

Chem PhD '16

My old avatar! Someone on here suggested that I change it a few years ago, because there were rumors circulating that he might've done something...bad. I don't think I ever saw anything from an official news source though, so I don't know. Hopefully they weren't true.

Not the bagman VT deserves, but the bagman VT needs right now.

Between his commercials and the JG Wentworth commercials I almost had a mental break by my 5th year.

“I turned down 12 other opportunities. You know what I mean?” - Fuente

ITS YOUR MONEY! USE IT WHEN YOU NEED IT! I've never truly contemplated physically harming anyone...but those commercials had me on the edge.

“Stats are for losers.” -Mel Kiper Jr.

877 CASH NOWWWWWWWWWWWWWW

Chem PhD '16

Didn't Allison Parker do a story on it on wdbj7 a few years ago? (I grew up around her, one of the single sweetest humans you'd ever come across.)

“Stats are for losers.” -Mel Kiper Jr.

It was Orlando Salinas. He was promptly canned for it.

The Orange and Maroon you see, that's fighting on to victory.

Just did a little internetting to see if I could find it...and ho-ly crap, that's a wild story. Also some pretty crazy more recent news about Salinas. I remember a long time ago he popped up on a national TV news network covering a hurricane in Florida, and my mom casually mentioned that she had gone to high school with him, and since then, I've heard his name come up several times, and it's always in connection to something bizarre.

Not the bagman VT deserves, but the bagman VT needs right now.

If and when they ever do it, I hope and expect they will get a hell of a great deal that they can't pass up.

The Cassell floor deal is pretty good on Tech's end considering its smaller region's market (Roanoke). Carilion Clinic gives the Virginia Tech Athletic Department $500,000 a year for 10 years (effective 2015). I think this is a great deal since it's the floor and not even the name of the arena.
Total: $5 million for 10 years.

Union Bank & Trust will pay Tech $3.5 million over the next 10 years for the naming rights to the ballpark (effective 2016). The facility is now known as English Field at Union Park.
Total: 3.5 million for 10 years.

However, Roanoke flopped theirs for the Roanoke Civic Center, now Berglund Center, and only got 2 million. Berglund, owned by the Farrell family, bid $1.75 million for the 10-year contract, and one free $25,000 car per year for promotional purposes.
Total: $2 million for 10 years.

Meanwhile, up I-81 Union Bank & Trust will pay JMU $2.5 million over the next 10 years for the naming rights to their new basketball arena. It's pretty sweet Tech got a better deal with the same company for a college baseball stadium over a multi-use arena for the entire Shenandoah Valley region.
Total: $2.5 million for 10 years.

The only way I could see something like this would be selling rights to individual home games only. The Morton's Salt matchup between Virginia Tech and Pitt at Lane Stadium Worsham Field, brought to you by Morton's Salt. The Hot Shop match-up between Virginia Tech and Georgia Tech at Lane Stadium Worsham Field, brought to you by Hot Shot wasp and hornet spray. I'd be all for that type of sell-out.

Sometimes we live no particular way but our own

Virginia Pork Board Stadium.

Reality has a mighty pimp hand.

What about naming rights to the scoreboard?

Take the shortest route to the ball and arrive in bad humor.

Why not the Wild Turkey Football Complex, which would then contain Lane Stadium at Worsham Field, Merriman, and Beamer Barn? And everything has a price.

TKPhi Damn Proud
BSME 2009

*Insert Ted Dibiase laugh*

...That's what Maryland does.

I don't give a damn what the fans think cause, quite frankly, I know what the fans want better than they do.

For a modern frame of reference, I have it on good authority that the price for naming loluva's Davenport Field as Disharoon Park (I think I have those straight) was a nifty 13 million donation. And that's just for baseball. It's known as both, like Lane and Worsham.

Reel men fish on Wednesdays

If someone wants to offer us $10m per season for 10-15 years to sponsor Lane, we'd be fools to turn it down.

"Some days you’re a horse and some days you’re a horse’s ass. I’ve been a horse’s ass for a little while." - Roy Halladay