Colorado State just agreed to a 15-year $37.7 million dollar deal for the naming rights to it's stadium. Thats $2.5MM/yr, or about $620K more than our Nike licensing deal, for those of you keeping track at home.
My question to the TKP community, what is your price for the naming rights to Lane? I couldn't tell you much about Lane Stadium's namesake, but I hate the corporate names for sports stadiums. I would hope the athletic department would be all out of options before they sold off the naming rights, but if a $5M a year deal came along, I think I would only be upset for a few years after.