Fans to get free beer with Browns' first victory
When the clock strikes zero on the Browns' first win -- their last win was in Week 16 of the 2016 season against the San Diego Chargers -- the electromagnet that keeps the fridges locked will be turned off through a WiFi connection, opening all of them for fans to enjoy free of charge.
Andy Goeler, Bud Light's vice president of marketing, said the brand and the team wanted to do something special to reward the loyalty of the fans, just like the company had when it fulfilled its promise to Eagles offensive tackle Lane Johnson and guaranteed a beer for every fan at bars along the Eagles' Super Bowl victory parade route.
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In order to be eligible for the 200 to 300 16-ounce aluminum bottles inside each fridge, a fan has to be inside the bar when the clock strikes zero, just to ensure that person is already carded and is of legal drinking age.
Goeler says the beer brand will change out the beer every month, if necessary, to make sure the product stays fresh.
The good news is that, AB already felt bad enough for Browns fans, so at least they're not going to subject them to the horrors of Busch or Busch Light.
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