I am not a marketer. However, I believe there was an opportunity for the Hokie Club to message and market around Virginia's national championship win. Or at least I had the idea I should've woke up to this email in my inbox.
It's only a mockup, and it would need a better call to action plus the craftsmanship of an actual copywriter. And what segments of an email list it was sent to is important (perhaps alumni who aren't in the Hokie Club but attend events, maybe everyone). But hopefully you get the idea.
[Also, I am bad at totally disconnecting, but I'm getting there. Cold turkey anything is tough.]
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