Alford took time to share some key statistics on the financial status of the Seminoles and how the program stacks up in regard to major conferences.
According to numbers he shared, if conference distributions were removed (TV contracts, postseason payouts, etc.), FSU would rank third in the SEC in revenue generated — ahead of schools like the Alabama Crimson Tide, LSU Tigers and Florida Gators.
When comparing against Big 10 schools, Florida State ranks third, behind the Ohio State Buckeyes and Michigan Wolverines but ahead of the Penn State Nittany Lions, Iowa Hawkeyes, Wisconsin Badgers, and others.
After reading this, I decided to do the same thing for VT - Per the the FY 2019 data from the Knight Commission, VT brought in $96.77m that year, about $36m of which is from TV contracts, meaning that just under $60m comes from donations, ticket sales, etc.
That's good for... third to last in both the SEC and B10 (in 2019).
The breakdown of where that $60M comes from, if anyone is wondering:
- Sponsorships & Licensing: $2.81M
- Institutional Support: $10.28M (see bullet 4 below for a disclaimer)
- Ticket Sales: $20.54M
- Over Revenue: $7.89M
- Donor Contributions: $18.9M
A few disclaimers and callouts:
- Fiscal year runs from July of the current year to June of the following year - so FY 2019 is July 2019-June 2020.
- Worth noting that FSU pulled in $152m in total revenue in FY19, but just under $130m in FY20 and FY21 - I think it's safe to assume that the FSU AD cherry picked a year that (1) was unaffected by COVID, and (2) made FSU look good (consider the audience).
- For those wondering, VT pulled in $96.77M, $99.19M, and $90.3M in FY19-FY21, respectively
- Per the knight commission, VT reports $0 in institutional support, but $10.28M in student fees. The knight commission says FSU in 2019 collected $7.18M categorized as 'institutional support' and $8.43M categorized as 'student fees'. The tomahawk nation article just shows ~$15M in institutional support.
- For anyone wondering, The Knight Commission defines 'other revenue' as "Revenue from the following categories: Compensation and benefits provided by a third party; game program, novelty, parking and concession sales; sports camps and clinics; athletics restricted endowment and investments income; and, other operating revenue."
- Regarding sponsorships/licensing - this is more than just apparel. Looks like FSU signed a ten year deal with Nike paying $1.45m/year starting in May 2014 (right after their national championship season). VT's Nike Deal paid $275k in 2019. So, while FSU clearly has a better apparel deal than VT, they are also getting significantly more money from other sponsorships.