The six-year deal is worth about $18 million to $20 million per year, according to industry sources, and is believed to be the richest in college athletics history.
Earlier Tuesday, Ohio State announced a new corporate partnership with JPMorganChase that includes jersey patches for all 36 of the Buckeyes' teams. The bank will pay nearly $17 million per year to the athletic program, sources told ESPN's Pete Thamel.
Hopefully Brian White and co. are working on something like this soon. My choice... Wild Turkey Bourbon
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Wild Turkey might be a fan favorite, but likely wouldn't be a best offer. Someone head over to Capital One HQ in Mclean, VA and see what they will offer. They seem to love advertising around sports events and using sports figures (Jeter, Barkley, etc.)
I just have a hard time accepting that jersey patches really offer a corporation an ROI that even somewhat approaches $18 Mil.
I may be the exception here but never once have I made a purchase decision based on which patch is advertised on a team's jersey. If anything, I find them largely tacky.
But also to note, the former Big12 --Now Monster Energy Conference--is getting about $1 Mil/year/team for naming rights--seems even less impressive when you compare that to this.
I resent that any of our banking money is going towards either Notre Dame OR Ohio State.
Strangely enough, though, I wouldn't mind if it were VT.
I could get behind a Capital One sponsorship for VT. You know UVa has someone in there asking.