OT: A Trip Down Memory Lane, Nike's The Michael Vick Experience

After going over some of his highlight reels, I looked this back up; The Best Michael Vick Commercial of All-Time

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Not in the playbook, but it should be

Fortune Favors the Bold

I also loved this one

In a few years, Logan will do an updated commercial where the receivers are carried into the end zone by the force of his throws!

VT '10--US Citizen; (804) Virginian By Birth; (979) Texan By the Grace of God.

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I also root for: The Keydets, Army, TexAggies, NY Giants, NY Rangers, ATL Braves, and SA Brahmas

I'm not going to lie, seeing these ads do nothing but piss me off at how much he pissed away his life and his career with the whole dogfighting thing. He had every opportunity in the world to do for Blacksburg what Jordan did for Chapel Hill, and he absolutely ruined it. Had Vick not done the shit he did, we would not be as Nike school right now, we would be a Vick Brand university with our football program guaranteed to always have the latest and greatest of the premier football apparel and merchandise because the namesake of the brand went here. I mean hell, for a while, Vick had his own shoe line, with every iteration including its own VT-themed design, and the poof. All gone.

http://www.trbimg.com/img-50b934bd/turbine/dp-show_102504/350/350x253

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

That sounds more like you're angry at him for what you think he did to you (somehow) not what he did to himself. I understand that, I just disagree with it. I am not angry with Michael. I was disappointed with him and embarrassed for a while for VT football because of him. Then I realized that he wasn't equated with VT football once he made the NFL, except by Hokie fans (and probably UVa fans). I also realized that he lost millions, paid his price in Leavenworth, and genuinely seems like he is rehabilitated and remorseful for his actions. He did all that without complaint, too. Think about that. He didn't waste his life, he has decades left to complete before his life can be summed in total. There are lots of others who have wasted far more and still seem determined to slide even deeper. Take Marcus for example. Michael has worked hard to reconstruct his career and his life and his legacy. I admire him more for that than for what he could do on the field, as incredible as that was/is. I can't forgive what he did with those dogs, but I can accept that he has changed, and I can respect how he handles himself as a man now.

I really agree with this.

Few people have rehabilitated their image like MV7 has. Ray Lewis is the only person who comes to mind, however, unlike Lewis, Vick appears to genuinely regret his mistakes.

I get very frustrated when people talk about Vick like some monster. Yes he did atrocious things, but he has paid his debt to society (served prison time - arguably more than he deserved but that's another issue) and gone above and beyond what was asked of him. He is still battling dog fighting. He has lobbied congress to take proactive measure against dog fighting and has supported harsher penalties for animal abuse (over 40 state and federal laws according to HSUS).

Question: first I agree with just about all of your points. One thing, why does MV7 require yours or anyone else's forgiveness for what he and others did to the dogs? Was is one of your dogs involved in the process?

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Considering Michael owned all the dogs that were abused or killed, I assume your question was rhetorical, and designed to create a discussion about dogfighting and/or placing blame on a former Hokie QB. This is not the place to begin an argument about those topics, so I'll just say that as a fellow VT alum, I was impacted, and that whenever a person commits a heinous crime, it impacts more than just those immediately affected. That's the end of my discussion on that, have a thoughtful and productive day.

As I stated in my initial response "I agree with most of the points you've made." At no point was I attempting to begin an argument or debate about the incident. I'm simply curious as to how it affected you personally (being that it was you that stated "[you] could never forgive him").

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Mehhhh I think that's an enormous stretch. What Jordan did after leaving campus was incredible. I just don't think that Vick viewed VT the same way Jordan viewed UNC. I remember reading that MV7 wasn't sure VT gave his little brother a good chance at getting to the NFL. You can't believe that while supporting your program the way Michael Jordan did.

I also think, from a marketing perspective, it's incredibly harder to market around a football player than a basketball player. The fact that football players always have helmets over their heads hurts their visibility. Also, the shoes/clothes that Basketball players, Tennis players, Golfers, etc wear on the court/field is the same shoes/clothes that consumers wear in their day-to-day lives. Can't say that about football players. There's two reasons the NBA likes the sleeved jerseys:

  1. They provide room for potential advertisements.
  2. Individuals can wear normal fitting short sleeve clothes to standard social events (see soccer). It's unusual to wear sleeveless shirts (basketball jerseys) or baggy oversized shirts (football jerseys) on days other than gameday.

To support my claim, here's a list of the 100 highest endorsed athletes of 2013. The highest ranked football player is #21.

Vick has done a lot for our school based on performance alone. But there's no way he would ever be the face of a brand like Jordan. The nature of the football market just doesn't allow for it.

That phenomenon is mostly because basketball stars affect the outcome of the game more than football stars. Basketball only has 5 guys on the playing field, whereas football has 11 guys, so just mathematically, a basketball star has a better chance of taking over a game. Basketball is also more of an individual sport in that one guy can get hot and start hitting long range 3s all night and carry a team. There is nothing like that in football, everyone needs to be working together to put points on the board.

If there was ever an exception to this rule, it would Michael Vick. He was a game breaker. He played quarterback, and could individually make plays successful basically just by himself with generational athleticism. That's why he was so exciting to watch, and it made him more of an individual star in the sport than any of his predecessors. With the larger NFL audience, I think he could've built a brand larger than Jordan.

You think Vick could have built a brand larger than Jordan? No way whatsoever. Jordan revolutionized marketing strategies and sports endorsements.

I get the logic - if the face of America's most popular sport revolutionized the QB position the way Jordan did the shooting guard, you think that he could build a brand stronger than Jordan (b/c football is more popular than basketball in America). I don't think so, for the reasons above. I just don't think it's possible to get a football player the same visibility as a basketball player.

Basketball only has 5 guys on the playing field, whereas football has 11 guys, so just mathematically, a basketball star has a better chance of taking over a game. Basketball is also more of an individual sport in that one guy can get hot and start hitting long range 3s all night and carry a team. There is nothing like that in football, everyone needs to be working together to put points on the board.

Soccer's also 11 v 11, and a great soccer player cannot dominate a game like a top basketball player can, but top soccer players are more valuable than top football players (though there is larger audience worldwide).

For a football player to build a brand like Jordan he would need to:

  • Be a QB
  • Win three or more superbowls (including at least a pair back to back)
  • Almost never miss a game
  • Be a star in the league his rookie year
  • Continue to be a star for nearly a decade (this is non-negotiable - Brands take time to develop, if your 'peak' only last 5 years, no company will have enough time to build a brand that lasts long after you retire)
  • Revolutionize the position (I'm going to say AT LEAST 1000 yards rushing, 3000 yards passing in his WORST SEASON)

If you could take Mike Vick's rushing/passing yards and Tom Brady's career win/loss record, then maybe, but I don't MV7 could play a whole season, much less 7 or 8 whole seasons...

In your soccer example, I think the emergence of Messi and Ronaldo prove that you can be a huge star even in a more team oriented game than basketball. I know that soccer has a much wider audience than football, but still, it's possible I think. I agree with all of your bullet points though, so yes, it would be highly unlikely.

  • And not slobber...

Pain is Temporary, Chicks Dig Scars
Glory is Forever, Let's Go Hokies!!

MV7 may not be sure we gave MV5 a good shot at the NFL, but MV5 had a lot to do with that himself.

21st century QBs Undefeated vs UVA:
MV7, MV5, LT3, Grant Wells, Braxton Burmeister, Ryan Willis, Josh Jackson, Jerod Evans, Michael Brewer, Tyrod Taylor, Sean Glennon, and Grant Noel. That's right, UVA. You couldn't beat Grant Noel.

Oh absolutely, I'm not blaming MV7 for Marcus's failures. I'm just suggesting that if MJ had a little brother who showed equally as much promise, he would push him to UNC. It wasn't nearly as cut and dry for Michael.

Bruce. Fucking. Smith.

"...sticks and stones may break my bones but I'm gonna kick you repeatedly in the balls Gardoki!"

Smart people: Make this ride. Now. Call it the Tyrod experience for PR's sake and install it in the hall of fame at Lane. We have the technology. Ready, go.