Michigan just got PAID

http://www.detroitnews.com/story/sports/college/university-michigan/2015...

New Michigan Nike deal worth $169 million, 15.4 mil per year. Nike's next highest contract is 4.4 mil per year to FSU. The crazy part? Nike was the LOWEST bidder.

The new wave of athletic gear contracts are going to be crazy with this setting the bar. Lets hope VT times it right and capitalizes.

Edit: Actually between 10.1 and 10.9 mil per year. 12 mil signing bonus per http://www.cbssports.com/collegefootball/eye-on-college-football/2524185...

DISCLAIMER: Forum topics may not have been written or edited by The Key Play staff.

Comments

My question- when did Adidas become so uncool? They were the Tits McGee in my day.

Five star get after it 100 percent Juice Key-Playing. MAN

I was wondering the same thing. Adidas used to be the cool kid in school. Now they seem like the kid that graduated, moved away, and never spoke to anyone ever again.

Go Hokies

Since Oregon and Maryland probably

I just sit on my couch and b*tch. - HokieChemE2016

Still have my Samba's lol

@AMB4VT

My question is why aren't our people trying to become the banner school for an Adidas type company? Hell, if UMD can carry the banner for Under Armor, why can't we for Adidas? I mean I know the founder isn't an alum, but still.

Adidas in the football landscape is bruuutal. the recruits love love love nike. Miami is going to struggle with adidas. For the most part i think Adidas really only succeeds best in soccer.

VT Class of 2017

Doesn't work that way... Malcolm Delaney once tweeted (can't find the tweet anymore, it was 3+ years ago) that he refused to even talk to Louisville coaches because they weren't a Nike school.

You don't see recruits signing up at Maryland because they want to set trends and make under armor cool. Recruits want to go schools that are already cool. Nike is cool. Under Armor is OK. Adidas is struggling.

VT must stick with Nike, unless someone else offers us a preposterous contract.

That's different. High level AAU basketball teams are sponsored by Nike UA etc and then essentially blackmail recruits by saying they'll pull the deal from their AAU team if they choose a college that isn't the same sponsor. That doesn't exist in football

No... It was a string of tweets. The impression I got was that Delaney thought Nike was cooler than everything else, and, if he was good enough to play at a Nike school, why would he bother with an Adidas school? I don't doubt that this happens, but based on the context it was "If the school doesn't have a Nike deal, then it's not cool enough for me to play there." I'll try to dig up the tweets.

If Virginia Tech ever becomes an Adidas school, whoever is running the show should be fired. That branding shitp has sailed. Until I am old and gray, I don't see that company gaining ground on Nike or Under Armor, who took the football (hard hitting) spot that Adidas failed to fill.

Adidas is a soccer brand in my mind and always will be. Copa Mundials are the shit.

"How you doin', Randy?"

Speaking of classics... my whole childhood consisted of these (um)BROS

"What are you going to do, stab me? - Quote from Man Stabbed

Leg for you, I had those in every color since I was a soccer player growing up

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
β€œI served in the United States Navy"

I just bought two pairs from Kohls for $10 each.

Five star get after it 100 percent Juice Key-Playing. MAN

I heard a big factor in this case was Nike trademarking "maize"...from michigandaily.com

Nike also copyrighted the color "Maize," so Adidas actually had to make a new version of our school color, now known as "Sun" (which the volleyball team has affectionately dubbed the "highlighter" jerseys). While the switch has become progressively easier throughout the past two years, it's come with growing pains

copyrighted a color.. really... wtf

Wiley, Brown, Russell, Drakeford, Gray, Banks, Prioleau, Charleton, Midget, Bird, McCadam, Pile, Hall, Green, Fuller, Williams, Hamilton, Rouse, Flowers, Harris, Chancellor, Carmichael, Hosley, Fuller, Exum, Jarrett

You can't, and they didn't, copyright the actual color ie. the hexadecimal number. They just claimed the term "Maize" for that yellow

Outside it's night time, but inside it's LeDay

This.

Like, holy shit, have you seen the uniforms adidas is putting out?

Every second counts

when did Adidas become so uncool?

When they lost Lebron before he played his first NBA game. This propelled Nike so far ahead of Adidas, they have not yet recovered.

Sonny Vaccaro was Adidas 'recruiter' for Lebron. Told Lebron that he was worth just under $10 million in endorsements. Lebron was a huge Adidas lean, had been 'friends' with Sonny for sometime, went to a high school that was sponsored by Adidas, etc. Then when the company actually offered him a deal, it was only $7 million. Nike offered just under $10 mil. Obviously, everyone knows what happened next.

A fanatical Buckeye fan may take a peek on scUM forums to see what they are saying. I don't, but I have this "friend" who does all the time. :)

Of course scUM fans don't know all the factors that would go into a decision like this, but what you hear is frustration over having beat Ohio State twice since 2000 (2-13). One of those wins was in 2011 when OSU was trying to recover from Tattoo-gate and had Luke Fickell as interim coach. Their frustration has led to some pretty curious, superstitious conspiracy theories about the causes of their losing streak. Ohio State is a Nike team. Since scUM went to Adidas, they have been losing. So, it's natural and logical to go back to Nike - even as the lowest bidder. Such is the state of mind of a good chunk of our rival's fans - and maybe the administration!

Behind an Amish buggy going up a long, curvy hill

VT wil never see that kind of money, Mich has everything going for it in terms selling apperal: Huge alumni base, huge state fan base, brand identity, history, cold weather climate (more layers to sell), VT can't match that.

Wet stuff on the red stuff.

Join us in the Key Players Club

No one said we would. But if the going rate for a blue blood program is 15 mil, I don't see why we wouldn't be able to get to 5 or so, which is more than triple our current rate

Question is will they make Nike Khakis for the Coach?

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
β€œI served in the United States Navy"

I think his go-to brand of khakis is Dickies. I'm sure everyone will find a joke in there somewhere.

Take the shortest route to the ball and arrive in bad humor.

What's 6 inches long and 2 inches wide and drives women wild? A One Hundred Dollar Bill.

"What are you going to do, stab me? - Quote from Man Stabbed

I guess Adidas doesn't have any money left after signing the deal with Man U for $128million a year. And they lost Notre Dame last year to UA.

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

And let's not forget that Adidas picked up Miami!!!!!

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

The cash breakdown includes $4.82 million each year in base compensation for the first 10 years of the deal, then $5.32 million in 2026-27. In the final four (option) years, UM would get $5.82 million per year.

So per year payout in cash is actually not that high.

Wet stuff on the red stuff.

Join us in the Key Players Club

$5 million per year in cash, plus free uniforms and equipment? That is a lot of money.

Pretty nice to have Adidas and Nike in a bidding war.

Then you have Under Armour/Kevin Plank giving Maryland cash by the barrel-full. It takes a lot of private donations to keep up with those figures. Makes me want to boycott Under Armour. After all, it's just polyester with a UA logo.

They're getting more in cash than FSU is getting in cash and apparel. That's a huge bump.

Is the apparel value stated in retail value or wholesale value?

"I liked you guys a lot better when everybody told you you were terrible." -Justin Fuente

I'm guessing retail, but the cash part is stated in cash.

Don't know. They always just list it as "supplied apparel"

Edit: Its definitely retail price.

Okay, so there's some inflation of value there, since the actual cost to Nike is materials plus labor, but they get to report the value as if they actually sold all that stuff at retail.

"I liked you guys a lot better when everybody told you you were terrible." -Justin Fuente

"Also included in the agreement are three student summer internships at Nike headquarters"

I'm not so sure I would want that internship.


"Nope, launch him into the sun and fart on him on the way up"
-gobble gobble chumps

"11-0, bro"
-Hunter Carpenter (probably)

*** Removed ***

Are you kidding?

Yes. It clearly states that it is at Nike Headquarters and not a sweatshop. It was a joke.

Of course it is a great internship. Good for Michigan for having that part in the contract. I hope whomever we sign with has a similar provision.

"Nope, launch him into the sun and fart on him on the way up"
-gobble gobble chumps

"11-0, bro"
-Hunter Carpenter (probably)

*** Removed ***

I guess you could say that your attempt at sarcasm bites.

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Best Flight of the Conchords song? Maybe.

They're turning kids into slaves
Just to make cheaper sneakers
But what's the real cost?
'Cause the sneakers don't seem that much cheaper

Why are we still paying so much for sneakers ?
When you got them made by little slaves kids
What are your overheads?

The new wave of athletic gear contracts are going to be crazy with this setting the bar. Lets hope VT times it right and capitalizes.

Keep waiting for that... Jim Weaver signed a long term extension with Nike right before he retired. I think it runs out in something like 2024 or 2025.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Are we still playing ECU then?

That extension was signed by Whit

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

*plugs fingers in ears* LALALALALALALA I REFUSE TO LISTEN TO ANYTHING THAT EVEN TRIES TO IMPLY WHIT CAN DO ANY WRONG LALALALALALALA

"The Big Ten is always using excuses to cancel games with us. First Wisconsin. Then Wisconsin. After that, Wisconsin. The subsequent cancellation with Wisconsin comes to mind too. Now Penn State. What's next? Wisconsin?" -HorseOnATreadmill

And with Nike selecting a handful of schools every year, a new deal could come down next year for VT. They are in the process of consolidating our themes across all sports to become more unified, and I believe next year is the year they roll that out for us.

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

I'm pretty sure that's old, and the extension wasn't publicized, but was confirmed by Whit last year when he came down for a Hokie Club event in the area.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

In print, no... Just the words from Whit himself at a Hokie Club event I attended last year in Raleigh.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Ah, ok...so #SOURCES

"We judge ourselves by our intentions and others by their behavior" Stephen M.R. Covey

β€œWhen life knocks you down plan to land on your back, because if you can look up, you can get up, if you fall flat on your face it can kill your spirit” David Wilson

I remember that being reported as well. Can probably find a write-up on TSL.

It might be just the right time for a VT graduate to start a underwear company with a catchy logo.

It's just polyester, after all, but it is clearly downright lucrative.

Put a Gobbler in your pants? ;)

All of a sudden, I found myself in love with the world
So there was only one thing that I could do
Was ding a ding, dang my dang a long ling long....

That's more of a motto. I guess the associated logo would be GG, for Gobble-Gobble.