Hokies Stock Watch: Isaiah Ford

Justin Fuente's hire means a lot for the Virginia Tech program, but it could mean even more for wide receiver Isaiah Ford.

[Mark Umansky]

A coaching change dominates both headlines and talking points.

And over the course of Justin Fuente's budding tenure, it's the thing any conversation about Virginia Tech football circles back to. What will Fuente do for the offense? A new player just signed, look at how differently Tech recruits under Fuente! Can Fuente's arrival bring back a once dominant football force in Blacksburg?

All valid topics, and each reasonably brought up over the last six months. This is new for Hokie fans, administrators, and players alike. No one knows exactly how to move forward under someone not named Frank Beamer, and the uncertainty carries over into offseason discourse.

I can't tell you how many words this website has devoted to big picture thoughts, because they seem to matter more than anything else. But we're also getting to the point in the summer where we can start asking questions about players and their contributions to the team in 2016.

One of the more underrated things about a regime change is how it impacts the individuals coaches inherit. It's one thing to watch a new head man bring in his own guys and grow his program over the course of three to five years. But those high schoolers can't help him win games today, and he's stuck with what he has in the meantime.

At times, a player's role can grow. Maybe he wasn't a great fit with the old staff, and the new one gave him the space to improve. Braxton Miller committed to Jim Tressel in June of 2010, but by his enrollment Tressel was gone, and Miller had to stitch together a lost season in Columbus under interim coach Luke Fickell.

Miller was both supremely talented, and noticeably raw. Though he took over in week four, the staff hardly let him throw. He attempted just 157 passes in his debut year, and wasn't allowed to chuck it more than 20 times in a game until the finale against Michigan.

(My favorite random tidbit from the Fickell era: they defeated a ranked Illinois team 17-7, as Miller went 1-4 for 17 yards. Now, I'm sure you're assuming this was a Tyrod Taylor/Sean Glennon situation where someone else carried the passing load for the mobile youngster. Nope. In what can only be described as Billy Hite/Bryan Stinespring co-authored erotic fan fiction, the Buckeyes won a game in which they completed a single pass.)

It wasn't a good fit. And while it may seem trivial now, how many times have we seen highly touted quarterbacks fall to the wayside due to stubborn or lackluster coaching staffs? Just ask any QB who signed at Florida during the Will Muschamp era, sometimes things don't work out. Miller needed guidance to fulfill his potential.

And right on cue, the dark lord himself donned his first scarlet and gray windbreaker. Though maybe not the best for one's morality, Urban Meyer was the perfect fit for Miller's talents. The quarterback's stats improved in every single category over the next two years, and was an injured shoulder from being considered the Heisman front runner as a senior. (A campaign which would have been derailed by Michael Brewer's masterpiece and Scot Loeffler's play calling fever dream, of course.)

Meyer complimented his signal caller beautifully, and it lead to years of success. But just like a player can be propelled by a new coach, he can also be dismantled by one. Poor Christian Hackenberg saw two straight seasons of despair under James Franklin after the tutelage of Bill O'Brien.

But even with good coaches, it seems like a bit of a crapshoot as to who makes the transition seamlessly. And looking at Blacksburg, there are a number of guys who hope they're part of Miller's group as opposed to the Hackenberg's.

In this series, I'll break down some of the Hokies with the most on the line under new command. Some guys, like Bucky Hodges and Wyatt Teller have potentially millions of dollars at stake. Others like Deon Newsome, Chris Durkin, Greg Stroman, or any of the running backs not named Travon McMillian simply hope to find a consistent role.

But if I'm going to look at fits, it seems obvious to start with the best player on the team. Junior wide receiver Isaiah Ford.

It's hard to fathom Ford's ceiling being any higher than it is right now. When we last saw him, the pass catcher pulled a Michael Corleone, individually eviscerating his enemies while taking the rest of us to church. Poor Tulsa. They were just trying to get through a nice Camping World Independence Bowl, and Ford blew them up like Cersei Lannister. The 12 catch, 227 yard performance was so masterful it required me to use two pop culture references to paint it in full.

But he's back for a third year, and now sits in an offense predicated on making average plays on a consistent basis. Does the receiver's game fit with the new staff?

The question is absurdly dumb, and the answer is unequivocally yes. Though Fuente and Brad Cornelsen's scheme may result in a larger distribution of receivers targeted than Loeffler's did a year ago, it'll be hard for any QB to pass up their best receiver running unencumbered over the middle. We may not know a lot about the incoming strategy, but it's safe to assume they'll get the ball in the hands of their best playmakers as often as possible.

And though Brewer's methodology of "when in doubt, close your eyes and throw at Bucky or Isaiah" lead to stat padding, Ford's overall ability made him the most reliable weapon on the field. That skill won't change under new coaches.

Instead of scheme troubles, the real questions surrounding Ford now are about money, legacy, and how Fuente can help him secure both.

As a highly skilled guy entering his first draft eligible season, the obvious question is what can he do in Blacksburg to make more money in the NFL? The best way college players impact their earning potential is to play well. The better the year, the higher their draft stock. And the higher they're picked, the more guaranteed money in their pocket.

As the game spreads out, pro teams need more young, inexpensive receivers. It's why Washington took TCU playmaker Josh Doctson No. 22 overall despite already having one of the deeper units in the league. In the same vein, it's why the Browns drafted enough wideouts to fill a basketball team this April. If they hit on half of their haul, it'll set them up until 2020 at the very least.

Speaking of Cleveland, their most recent first rounder draws an interesting comparison. Could Ford become Tech's version of former Baylor wide out Corey Coleman? A talent in his own right, Coleman also benefitted from the Bears' spaced out system and put up insane numbers. (Even in his final game against Texas, when his team literally played without a QB, he hauled in 7 catches for 49 yards.) Twenty-two games worth of show-stopping production lead to mid-first round selection (15th overall) by the Browns, and a $6.7 million signing bonus.

Over his first two years, Ford grew every week. He went from a dangerous freshman who showed flashes in his debut against William and Mary, to an unstoppable force against Georgia Tech just a few weeks later. In 2015, just when it seemed like he had hit a sophomore slump, Ford averaged nine catches and 168 yards over his last three games.

He gets better, seemingly every day. The jump to Coleman-esq stats sounds extreme, but is it out of the question? The Hokie offense will create space for him to work, and if he doesn't have to try as hard to get the ball, doesn't it make sense that his numbers could skyrocket? And if so, why couldn't he rise into the first round conversation? Fuente will set his receiver up in positions to succeed, and we have no reason to expect him not to.

Furthermore, think of the implications in Blacksburg should Ford piece together such excellence. If he has a second thousand yard season, which would be the only two in program history, does he become Tech's top receiver of all time? People will have biases, arguing anyone from Carroll Dale to Andre Davis to Eddie Royal, but Ford makes an intriguing case.

Yes, the Hokies threw more over the last two years. In just a season and a half, Michael Brewer became the school's seventh all time leader in pass attempts. But Ford's career thus far has more to do with who's thrown to him rather than the amount of times they've done so.

Davis benefitted from Michael Vick breaking contain and wreaking havoc on defenses. Royal may be better than any of the others on pure talent, but failed to have the numbers to back it up. Dale is from an incomparable era, Ernest Wilford was never the playmaker the others on this list were, and Danny Coale wasn't even the best receiver on his own team.

(I included Coale just so you all don't blow up the comments. I know you love him, probably more than his own parents. But Jarrett Boykin was better, sorry to crush your dreams.)

Ford had to deal with a convoluted offense whose QB could hardly throw downfield half the time, and had opposing defenses' full attention throughout each game. Despite everything working against him, he kept getting open and kept making catches that seemed impossible.

Ford has the highlights, the record-setting numbers, and now has a coach who can simplify it on the field. In fact, considering both the history and money on the line, Fuente's hire may not have bigger implications on anyone else. And by the end of the year, headlines just might shift away from the new head coach and onto his star wide receiver.

Comments

Great piece!

I think my new nickname for Isaiah is going to be Ford F-1 Fiddy.

2026 Season Challenge: TBD
Previous Challenges: Star Wars (2019), Marvel (2020), Batman (2021), Wrasslin' (2022)

Not these again

I just sit on my couch and b*tch. - HokieChemE2016

Trying to Escape the inevitable?

No, just trying to Focus on the topic at hand

I just sit on my couch and b*tch. - HokieChemE2016

This thread may go over the Edge.

Scared of a little Expedition?

I can't speak for MPHOKIE, but I'm terrified of Raptors myself

"The Big Ten is always using excuses to cancel games with us. First Wisconsin. Then Wisconsin. After that, Wisconsin. The subsequent cancellation with Wisconsin comes to mind too. Now Penn State. What's next? Wisconsin?" -HorseOnATreadmill

Still trying to Probe for a new knick-name

HTHokie93

I just hope that Ford becomes a MODEL To all the other receivers.

Well said...to a T.

Taurus

I just sit on my couch and b*tch. - HokieChemE2016

So who's going to Escort us to the next Knick-name?

HTHokie93

Time to CROWN him the next VIC?

Sometimes we live no particular way but our own

The crown would change his CONTOUR, though

HTHokie93

It MUST ANGer you when you can't think of another one

Perhaps it is time to Explorer another subject

not sure we've Probed this one far enough to justify moving on.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

Don't be so LimiTeD. This Tempo will make him a Special Super Deluxe.

Sometimes we live no particular way but our own

Raising a PINT TO all the clever replies!

Yes, it's a Fiesta of bad car puns.

"Don't go to, go through"

But it has been a fun Excursion

HTHokie93

</puns>

gotta be excited for a year where we've got not only a workhorse at RB, but also a mustang at WR.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

I really feel like the offense is going to be a Fusion of solid running and effective passing.

2026 Season Challenge: TBD
Previous Challenges: Star Wars (2019), Marvel (2020), Batman (2021), Wrasslin' (2022)

So a Fiesta of good things.

Wet stuff on the red stuff.

Join us in the Key Players Club

We'll see when they return to Fair Lane in September.

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

nicely done

I don't know about you guys, but I'm looking forward to seeing what he does against GT.

No, I *don't* want to go to the SEC. Why do you ask?

We don't love dem Hoos.

Since i just got a 2016 F-150 (in Hokie Maroon of Course) I can get behind this

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

There's no room back there behind that Ford for you, that's Sam's job.

Reel men fish on Wednesdays

Love the premise of this series.

Wet stuff on the red stuff.

Join us in the Key Players Club

Bad puns?

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Wow, great article!

Let us hope!

Onward and upward

the pass catcher pulled a Michael Corleone, individually eviscerating his enemies while taking the rest of us to church.

This may be the best analogy I've ever read. Great article.

Here lies It's a Stroman Jersey I Swear, surpassed in life by no one because he intercepted it.

and Ford blew them up like Cersei Lannister

King Tulsa's Defense after that game

Outside it's night time, but inside it's LeDay

This was magnificent.

God I'm twitching in anticipation of football after reading this. CURSE YOU, OFFSEASON!! *shakes fist*

"The Big Ten is always using excuses to cancel games with us. First Wisconsin. Then Wisconsin. After that, Wisconsin. The subsequent cancellation with Wisconsin comes to mind too. Now Penn State. What's next? Wisconsin?" -HorseOnATreadmill

In 38 hours, 28 minutes we can say there is a college football game next month.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

That is a remarkably similar catch in that video to the Danny Coale play in the Sugar Bowl. The ball touches the ground but he has control.

But, in the future, please refrain from posting or mentioning that specific ECU game. Please.

I think ford has a more effective season this year, but the stats may decline. With more WRs coming into the mix and a new qb I can't see him getting the same % of looks as he did when we only really had 3 targets (Ford, Phillips and Hodges). Hopefully he's able to keep reeling in the TDs and improve on his YPC and showcase his talents for the next level while also helping free up other WRs to get single coverage and make their mark.

Since our new QB is going to be throwing for over 4000 yards, I'm sure Ford will have his chances.

2026 Season Challenge: TBD
Previous Challenges: Star Wars (2019), Marvel (2020), Batman (2021), Wrasslin' (2022)

This guy, he's always saying the right things.

I certainly see the logic in that, but I still think that, provided he progresses, he'll put up even better numbers. While he benefited from a lack of other targets, I think he was hurt more by an ineffective offense and 1/3 of a season with a backup qb. Consistent qb play* all year and an offense that sustains drives will offer more opportunities than last year, even with attempts to spread the ball around.

*even if Motley were to win the job (or take over due to injury), I still think we get more consistent play just because of the new system

I am suddenly picturing our offense looking like it did against Tulsa in every game this season.

Sometimes we live no particular way but our own

...but hopefully not our defense...

" />

Agreed, because of personnel diversification and a balanced offense, we have already seen the best statistical seasons from Ford, McMillian and Bucky.

Only if you mean percentage wise.
An additional 100 yards per personnel per game is still the same statistical season, correct?

This is going to be great for the ACC.

Though maybe not the best for one's morality

Did you just say..... morality?

Using /s is for cowards.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

When we last saw him, the pass catcher pulled a Michael Corleone, individually eviscerating his enemies while taking the rest of us to church. Poor Tulsa. They were just trying to get through a nice Camping World Independence Bowl, and Ford blew them up like Cersei Lannister. The 12 catch, 227 yard performance was so masterful it required me to use two pop culture references to paint it in full.

Arguably the best 5 sentences I've ever read.

Good article but why no mention of Antonio Freeman as an example of a similar type receiver (famously nicknamed Mr 7-11 cause he was always open)? I think they both are/were about the same size (6ft and around 190-200lbs) in college and rely on quickness rather than flat out speed to make plays. Free had issues with the way he was underutilized at Tech and how that impacted his draft status. If you look at his numbers in Green Bay and how he really helped launch Farve's career, .... he had a point. DeShazo was a good QB but was quick to call his own number and that meant fewer balls to spread around among the WR's and a very good John Burke at TE. How the QB's on this team develop as passers could have a huge impact on Isaiah's year. I do think Ford's opportunity to excel will be better than Freeman's just because the focus that the coaches have today is more on pushing the ball downfield through the air than taking what is available on the ground. The recruiting focus on WR's I think confirms that with Cornelson too. I don't disagree with your analysis and please don't take this as a criticism but I just think a comparison of Ford's prospects for this year with previous seasons in the Tech lexicon should have included the first Tech wide out drafted into the NFL since Carroll Dale.

Lets GO!!!!

I still say that one of our historically more overlooked receivers was Mike Giaccalone. Catching passes when we were a running team, he was a solid go-to guy back before we got so good. Before the more "modern" era, he was one of our best receivers ever on a team that just didn't like to throw the ball.

Reel men fish on Wednesdays

freeman ran a 4.4 40 so think his speed was definitely used to make plays.

great article! although I think danny coale would be disappointed in the highlight you chose to include as it was indeed not a catch. (even if it was ruled one)

twitter @smithey_daniel
head scout BSP scouting specializing in north florida/ southern GA highschool football scouting

Great article. Well written. ...and Whitty! (that's high praise from me)

We put the K in Kwality

You mentioned Jarrett Boykin, but what about his hands?

What size gloves does he wear?

We put the K in Kwality

27.5

This is going to be great for the ACC.

Actual picture of his hand

does he perhaps have to change them at the half because his fingers burst the seams?

In what can only be described as Billy Hite/Bryan Stinespring co-authored erotic fan fiction, the Buckeyes won a game in which they completed a single pass.)

If I remember correctly, that Miami game is 2003 was similar to this. Maybe 4 complete passes total? And 1 by one Marcus Vick for a TD

The Dude Abides

If only they had tried to live out this dream against Kansas in the Orange bowl, we would have won that game.

Sometimes we live no particular way but our own

What I read on iPhone wearing sunglasses near midday:

"Over his first two years, Ford grew very weak."

Quite the opposite.

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Isiah Ford is a (very) poor man's Antonio Brown. Great hands, great route-running, damn good with the ball in his hands, not very big.

Rip his freaking head off!