This link is behind a paywall, but I've included several quotes below. Nothing revolutionary, the economy of Blacksburg depends on Virginia Tech which depends on football... either way, it was interesting seeing a picture of Lane on the WSJ frontpage.
Virginia Tech brings about $1.2 billion in annual income to Blacksburg, or more than half of the town's economy, according to Anna Brown, a researcher at Emsi, a provider of labor-market analytics. One of every two jobs is supported by the university, its students and visitors, Emsi said.
A 2015 study by Virginia Tech's Office of Economic Development found football generated nearly $70 million in spending and 289 jobs that fiscal year. "If anything, that's grown," saidSarah Lyon-Hill,who led the study. "You have thousands of people coming to this very rural area and spending money, and lots of it."

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oh man, I hope this covid Dissapears...Between Bburg and lot of other small towns that rely on College Football, this is a huge blow. Just think of all the Sponsors, vendors, their employees that are involved in the process.
Interesting read, makes me think it is only a matter of time before college football and getting paid becomes a bigger hot button issue than it currently is.