Which is a bigger recruiting pull?

With the 2013 and 2014 classes being huge years in the state of VA, the current state of the season got me thinking about how this would affect our ability to recruit the top talent in VA which will be the top talent in the nation for those years. That brings me to ask, is a successful season or a poor season with a promise of change better for recruiting? It's too difficult to understand the mind of a 17 or 18 year old kid, but it's worth discussing.

I look at how Mike London was fairly successful recruiting his first season because of the promise of something different and the potential to be a part of something new. Then I see Saban and any other program that ends the season in the top 10 pull in top players because they want to be on a winning team, even if they ride the pine. Now we could discuss the name brand programs (Michigan, ND, USC, Texas, OSU, Bama, etc.) that get top players regardless of the product on the field because of their name alone, but we don't have that pull.

So which would mean more to you, being on a winning team, or starting something new?