Serving College Football a la Carte

Buying into a cable/ TV provider is like getting a Chipotle burrito. Each consumable behemoth offers much satisfaction in what is seemingly packaged into a shell of wanted variety of flavor. Look underneath the shell however, and filler consists most of what's inside. The product isn't necessarily bad. It just feels as though one has to pick through a lot to get what they ordered.

Their popularity probably won't cause for change in how either are sold, but it's worth a thought toward a future of TV where $17.99 gets a recent college grad just the basics in ESPN and HBO, while a single parent pays the same for a few kids channels, ABC, and HGTV. A future where the consumer chooses what he or she wants in terms of programming, and pays only for that content. One that may not be too far away according to an LA Times article outlining how two senators on opposite sides of the fence are trying to co-sponsor a bill that pushes the TV-industry to offer programming "a la carte" found here:
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-senator-bl...

The semantics of the matter are varied and complex for sure. Nonetheless, ESPN chimes in to weakly defend the providers by threatening a price hike due to a lesser audience. The reality is that increased competition sucks.

The Big Ten has had its cash cow mooing for the past two years while every conference has been echoing intentions toward their own network and brand behind it. Imagine a Saturday game versus an FCS opponent or early season basketball game no longer listed as blacked out or available via stream only.

That reality for the B1G Ten has paid dividends pushing viewership up among other sports too, especially women's.

Competition like that could add more Thursday night football games to their own docket, or do away with them altogether, because the fans dictate when to watch versus when the provider can stuff more games.

Do you think this is where we're headed? Have an idea of what that could look like for us and the ACC? Could it change how we watch football?

Feel free to discuss below.

DISCLAIMER: Blog posts may not have been written or edited by The Key Play staff.

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