Nothing official has been announced yet, but if you head on over to vt.edu, you'll notice that the word mark and logo are much much different. I'll update this thread with more information as there are official announcements.
Good timing on my part? Official announcement just came out here.
I think the thing I'm most sad about is the fact that they're retiring "Invent the Future".
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Ehhh I don't know about that logo
I'm fine with the Virginia Tech font...the VT took a step backwards again.
Are they also trying to convert the maroon to pink? Logo reminds me of the DMV.
Hate to be that guy, but that is actually Chicago maroon, our official school color. We have used a darker shade for athletics for as long as I can remember.
New logo is underwhelming. Color is still great.
On a completely unrelated note: I now understand your screen name.
I....didn't realize this.
Code name: Chicagomaroon.
Interesting, it looks very athletic-y. I like the font but I'm so-so on the logo. Regardless, it's way different than what we had, which looked like every other university logo but had the nice touch of the pylons
There is nothing wrong with this logo.
I am not a big fan of the large blocky serif font. But to scrap the pylons while claiming that the shape of the V represents the spirit of Ut Prosim is absolutely ridiculous.
I agree, it just looks like every other university
*Eastern Carolina
Before anyone freaks out
What did this actually change?
What in the world could this be?
I mean it's not our athletic logo, so...
Just give me the gobbler back.
I hate it
That VT is terrible. If it ain't broke...
Not a fan of the logo... also not a fan of ditching 'Invent the Future' and replacing it with..... nothing.
I think I could have drawn a line down the middle of our logo for a lot less than whatever marketing company I'm assuming they hired to do it
$25k for the design. Plus millions to rebrand everything with the old logo on it.
Join the Hokie Club?
As long as they keep giving me the option to donate directly to the Scholarship Fund instead of whatever/wherever these funds come from, I'll keep donating.
Just made basically this same assumption on the other thread. I'm happy to take as many shots as it takes to get my vision so blurry it just looks like our athletic logo to me.
That new logo
Meh. If it ain't broke...
Beat me to it. I love the VT logo and it looks like they just chose to ruin it for no reason.
It almost seems like our athletic dept tries to hard. no need to fix/update unneeded upgrades
Again, not the athletic logo.
We have rebranded our University TWICE while holding the Commonwealth Cup.
"Invent the Future" in 2006 and now this one.
When you put it like this, I like the rebrand a lot better
Hello, GameDay sign.
Given how bad this is, I'm not sure I want to brag about it.
Come on, we started AND finished inventing the future while holding the cup.
I can't decide if those who hate it think this is the new athletic logo or not. It's not. This logo is almost identical to our athletic logo.. how do you hate it?
The swoosh, removing the pylons.
I hate it because I think it's too busy and frankly I just think it's ugly. Maybe I'll come around eventually.
While I understand this isn't replacing the athletic logo right now, I'm afraid that eventually it will show up on the side of our helmets. That is why I hate it.
Busy? It's practically nothing the way it is. I'm not a huge fan either but almost because it's too simple.
Maybe busy was the wrong word. Perhaps disjointed or fragmented. It just doesn't flow very well in my opinion. And although it may not be "busy" in its own right, I would say it's busy compared to the clean and simple look we have with the normal VT.
It's not replacing the "normal VT." That's the athletic logo
Right. I acknowledged that just a couple comments above... But it replaced the logo with the pylons by taking the "normal VT" and ruining it.
That's easy - simply by looking at it.
Because what it says to me - and I'm 30 years into my career, so I've seen this more than once before - is "We're changing simply for the sake of change." It's not a good look for a smart place.
If it's not CLEARLY better, why change it?
I also feel this way about clothes, shoes, beer, and just about everything else.
via GIPHY
So a couple of years ago we wanted to standardize the scale of the VT, and now we have two completely different VTs.
That's how arbitrary change works. Change it, change it back. Repeat.
Otherwise, you wouldn't have to pay the consultants.
I actually don't mind this too much. The branding of the Academic and Athletic sides of VT seemed to be operating at polar opposites over recent years, so its a good move to try and get them aligned again. I had heard we were going to be doing this about a month or two back, so I'm not surprised to see the heavy influences of the athletic branding with this announcement. The university seal isn't going away, so we'll likely still see that for events like graduation and the like.
I do love the designspeak bullshit that gets applied to moves like this....
Cracks me up every single time.
Gotta include the marketing department and english department some way.
That's some high quality bull shit right there, bet the guy who wrote it would make a great used car salesman.
Seeing as how it's got nearly no fans, I'm going to disagree with this assertion.
It's a logo, not an ethos.
Cracks me up every single time.
Exactly. It's like listening to a LOLUVA grad talk about wine
Reminds me of the level of BS justifications I heard during first-year in the architecture studio. Always hated the levels of "creativity" it took to simply arrive at the fact that your design was so average, but had SO MUCH THOUGHT PUT INTO IT. Gag me with a spoon.
The polarity between the athletic and academic logos was one of my favorite things about having two distinguishable marks. Is the idea to change the perception of our university to be more athletically focused?
I get the idea of an a look change, but this is practically copying the more well known logo, and then just making it
arguablyworse.Whether UNIREL likes it or not, the two logos are going to be used interchangeably which just makes the branding more confusing.
Side Note: It looks like they made this year's commercials with the new logo in mind. I bet we see it this weekend.
Well, we know what the "V" represents for UVA without needing all this explanation.
See, you validated my point. Thanks!
Initially freaked out when I saw this. I'm really not a fan of it. But since its not touching the athletic department logo... meh. I don't like it, but I doubt we will see it very often. Whatevs.
So does that mean the new VT logo is going on the helmets too?
Edit... just found out.... No
I miss "Invent the Future".
I also think the pylons should be in more places, not fewer.
This is dumb, if it aint broke don't fix it, get off my lawn, etc...
At least they are on the basketball court now...
That rounded transition is horrendous.
It's TOO similar to the athletic logo, but a worse design. We run into this issue a lot in historic preservation: People design something to be sympathetic to an existing element but unique in its own right, only to have it look like you made a poor replication of the original.
If the goal is to separate the academic and athletic logos, DO IT. Keep the pylons or do design something that looks scholarly. I read this as the athletics logo informing the academic. In essence, it looks like athletics drive the university's public identity.
Where do you work? Are you gonna need a GIS guy in say June?
Do you like cold winters and traffic?
(In jest but kinda true. Blacksburg for life. <3 u Booher)
Meh...
The pylons do a better job of signifying the call of Ut Prosim than anything else, IMO. I guess the "evolving story of Hokie Nation" doesn't include the pylons, but instead a single, open, and inclusive line.
And I guess, there won't be a version of that VT that is maroon and orange? Just the color of the solid line and the color of the background.
This is how I communicated my feelings in an email to the contacts listed on the press release. The quiet removal of the pylons and cenotaph is what bothered me the most.
Unpopular opinion:
I like it.
Its growing on me.
I dont like it for the University's logo, definitely dont like it for the athletic dept. Maybe like an alt logo that comes out every once in a while, but quickly goes away.
Its hard to look at, it makes your eyes cross because you either want to open it up like the traditional VT or your eyes want to close that space like the letters - its like its sitting in limbo between the two. - Gestalt principle for any other nerds with a design background.
I dont like it. I hate it. Well, its not that bad. I hate it. I like the typeface. My eyes hurt.
Oh no baby what is u doin
via GIPHY
The pointy bottom of the V, combined with the lack of proper structural support between the letters... an engineer did not design this.
Maybe the design was optimized for field-painting?
this change is completely separate from Athletics, its just for the university
Maybe the original design had the T upside down, but the whole thing was unstable and folded over at the weak point.
Oh of course! That makes sense. Poor engineering isn't better than no engineering.
Full disclosure: I got this from reddit https://www.reddit.com/r/VirginiaTech/comments/72o4np/the_new_logo_got_t...
This does not have enough legs, by a factor of at least 50. Mainly because that' sort of what I thought...it looked folded.
Lot of bad imagery running through my head thinking about what engineers would have come up with if they had designed it.
I don't understand why you wouldn't just use the athletic logo in lieu of going with this but I guess that's why they pay other people the big bucks. I'll reserve judgement until I see the full style guide and how this is going to be deployed. As of now, I'm not a fan.
Reminds me of the Virginia Lottery.
Was is the part about spending a bunch of money to end up with something similar to what you started with?
FIFY:
Was is the part about spending a bunch of money to end up with something
similar toless than what you started with?Well, sometimes you do win a buck fiddy on your $1 ticket.
via GIPHY
I literally JUST sent out my first letter as a faculty member on official university letterhead. Guess that will be the first and only time I get to use the pylons insignia...
Not a fan. Looks like a Comic Sans version of VT.
You could send me your Clemson tickets with a nice letter on that letterhead if you'd like.
They've been researching for the past year and decided that "invent the future" has become sort of irrelevant so they decided to rebrand
So there's no future to invent? This is as good as it gets?! /s
Nuclear war on the horizon. No need to look further than 5 years out. /s
So they decided nothing at all is more relevant than Invent the Future?
This logo IS the future, and now that it's been invented the tag line is hereby irrelevant.
I will never ever wear that "in-the-middle-of-tying-a-knot"-looking "swooshie"-looking VT on a beer-soaked t-shirt at a football game
(or any other time)
Even if it's on a pinkish-maroon background?
I think it's more designed for six-year-old girls.
To be fair - that "pinkish maroon" background is Chicago Maroon (PMS 208), which has been our official color for forever. The hex and RGB values provided in the branding guide for internet use is a slightly darker maroon.
Font is fine. No slogan is fine. The logo is terrible
It is growing on me.
I don't know what you started drinking, but put it down.
Give it time.
It reminds me of a logo you'd see on a soup and salad kiosk at the airport.
Does this mean the media department will have a new University commercial cut in time for the big game?
Looks like they already had it ready. I remember hating it during the ODU game (besides not having any HOAT). All they need to do is add the actual new logo.
Oh wow. Thanks for sharing. Yes, I hate that too. What on earth are we thinking? We go from a professional commercial with great backdrops of our campus and buildings to this cookie-cutter ad. If I was a prospective student or parent that didn't know anything about the University or had seen it, nothing about this ad would sell the school to me or make me excited.
I'd like to hear the rationale behind deliberately shifting focus away from Tech being a top 20 engineering school.
The timing of this is just horrible too. When I would watch nationally televised games on TV that I couldn't attend, I would always get chills when they played our school's ad and beam with pride. This...not so much.
Unless the Horse on a Treadmill is in the ad, it's just a 30 second spot.
That logo = Buzz's girlfriend. Woof.
Always a leg from me for a Home Alone reference.
Chris Columbus was worried it would be cruel to subject a girl to that ridicule, so Buzz's girlfriend was actually the art director's son dressed as a girl.
who the phuck is in charge of graphics at VT lately? This is HORRENDOUS.
Good thing we just dropped the Invent the Future tagline because we just took an 88 mph journey back to early 2000's bad graphic design.
wait... Great Scott!! ... this could actually change my mind abou...
Nope. It sucks.
I love that this thread has given me the chance to use gifs from two of my favorite movies.
New word mark + pylons
One more
These look better but it still doesn't look official. It almost looks like a cheap fake school. If you got a letter from them with this in the letterhead you'd throw it away because you thought it was a scam.
Now this is good. The $25k check is in the mail. You're welcome!
They shoulda done this with the 1872
I was expecting something along these lines. Especially since they included the pylons in a similar style as this on the new basketball court.
Add back the Invent the Future and I think you should sell it to the university!
Dear Dr. Sands,
It looks like someone is playing a game of snake and just lost.
AWFUL.
Better start buying up old VT gear for resale...
Athletic logo isn't changing... unless you were buying a bunch of gear with the academic logo, I wouldn't worry about it.
I bet it changes at some point to match, just a hunch. Plus I'm always looking for a business opportunity.
Did anyone ever look at the old connected VT and say "I have no idea what to make of that. It looks like 2 letter I know, but unless they are separated, I can't be 100% sure what it is trying to convey"
The block VT got the job done, this is gilding the lily in my opinion. Why the accent between the letters? Just why?
I think the closeness of the old VT made the school seem less inclusive /s
Each letter now has a safe space /s
so its a bad thing to show support for your fellow humans?
It looks like someone was sketching the normal VT on the BT and the bus hit a pothole and they slipped. "Oh well, it was in sharpy, I guess I'll just present this in the meeting and see if they buy it."
"Holy shit, they bought it!!"
The new maroon is more pink.
The new logo is awful.
Our beloved pylons have been removed.
I have only seen 2 people that actually like it.
I guess the VT marketing department needed to justify their salaries and Dr. Sands went along with it.
Can anyone translate this to English:
I got you FAM. It roughly translates to:
"I am going to spew a bunch of nonsense and big words to try to sound sophisticated and hope that everyone actually believes that you can say something deep about the letters 'V' and 'T'"
That's exactly the explanation for everything that comes out of Hooville. It made me throw up in my mouth that this came from VT.
Here is the True Story. They have been talking about this move at the Alumni Chapter Banquet now for almost 5 years.
Brand Consolidation: They want the VT brand to be recognizable across all platforms. Which is why it is drifting to the athletic look, and why you are seeing less and less of the Vintage Stuff available. They want everyone to think of ONE THING when they hear the name Virginia Tech.
So their solution was to take the "VT" and add a curve to it?
It's a complete "just the tip" solution if that's the case. Either stick it in or don't do it, but this half-ass thing is crap. They completely missed the mark.
I mean I am not saying I am a fan of it but that's where it is headed. It can't be the same as the Athletic Logo because there has to be a way to differentiate them. They are two very different organizations when it comes down to it.
I get they why, just hate the execution. They could've just changed the font on the "Virginia Tech" to match the athletic side, dropped the "Invent the Future" and updated the pylons and been good to go.
Also, I appreciate the information...not trying to shoot messenger.
Why can't it be the same as the athletic logo? When casual observers see this
do they not know what school it is? If Sands (and the Board) wanted to improve brand recognition, they would have used the square root of 1 logo, since that is the one most people recognize anyway.
I just don't really see this need for differentiation of the logo. Most casual observers wouldn't know what the Pylons are without the Virginia Tech beside them. But to us Hokies, they mean something.
They are trying to match the Athletics logo because that is the strongest brand and what people know. But it wont be the same as the Athletics logo because it quite frankly cant be, the Athletic department owns it. I know it sounds crazy, but the Academic side and the Athletic side are two totally different animals
That is absolutely ridiculous (not directed at you).
Adobe acrobat is my favorite university!
Officially, Alabama also differentiates the academic and athletic logos. The colors are inverted, with academics using the white capstone A on a red background, and athletics using the red one on a white background. Athletics does list the white capstone A as an alternate when appropriate (and uses both pretty liberally).
I'd say that's better than what we're doing, but it still shows that there is an official difference even at Alabama.
References:
https://strategiccommunications.ua.edu/resources/logos-wordmarks
http://www.rolltide.com/
Why does it have to be different? What do other schools do?
That last sentence just feels like a run on with too many verbs.
Couldn't she have said
So many unnecessary words in that. It is actually kinda frustrating to read.
Our colors are orange and maroon for that very reason. What more work needs to be done?
To be fair, official Chicago Maroon is that pinkish color. It wasn't until later that it drifted to the color you see most commonly used, such as on this website. That color is not new.
see more here
https://vt.edu/about/traditions.html
Not a huge fan that it's called PMS.
It's aptly named.
It's really the one thing they should have changed.
LOL just taken from a color sample online. I know back when I worked at home Depot and people came in to get VT paint mixed, they had to ask "Okay do you want the official color or the one everyone uses?"
Clearly, the correct choice was "the one everyone uses".
Yes, those purple/pink Cornhole boards really look weird.
But that's the thing, the one everyone uses is the one that is now our official color, and is being used in this redesign. The one you have repeatedly cut down with claims it was made for a 6 year old girl because it's too pink for your liking.
I'm glad they finally bit the bullet and made the colors official. Athletically we haven't been following our official color scheme going on 30 years now, and it's long past time it was recognized. Worth pointing out that this change also standardizes the bright orange color that we have been using with Nike, when we really should have been closer to the color of Texas.
I prefer the athletic department logos and colors, and don't quite understand why they'd go with something similar, but different.
These are the colors the athletic department went with last year's rebrand.
Odd, it just seems lighter to me that what I'm used to seeing. I prefer the darker color to the pinkish maroon. Always have. A little difference in shade or color makes a huge difference.
Someone needs to tell the Hokie Bird that it's the wrong color.
Ironically, the Hokie Bird underwent a darker to lighter transition in the early 90s, about 1993 IIRC. From the "incorrect" to "correct" shade of Chicago Maroon. Put that in your useless VT trivia bag.
Haven't paid much attention to the precise color since I suited up.
Artists rendition of the pre-1993 Hokie Bird
no, no, don't cry...
It's our logo, and we'll cry if we want to, cry if we want to, cry if we want to.
You would cry too, if it happened to you.
They shouldve removed the Marketing Director, not the slogan.
-BroadlandsHokie, a VT Marketing Management ALUM
And the redesign of the website is another one of those mobile-first designs that doesn't give a crap about how it looks on a desktop.
I say this to my brother about the uni's all the time....change for the sake of change is rarely a good thing. This is garbage....
The curve just doesn't sit well with me. It's like one of those optical illusions where the geometry doesn't line up. Luckily, I was able to unfold it...
Yeah, my eyes keep going directly to the curve, and it just seems wrong.
Exactly! I did my mockup on a post it note at work, but same result.
I'm glad you actually did it, I've been unfurling it in my mind all day with the same results.
....don't like the change
I've been untwisting it in my mind all day too, but I never even considered flipping the V; I've only been imagining the T flipped and now I just don't know what to think
It's ok, there are no wrong ways to look at it - the logo's openness inspires us to be an inclusive community.
You mean like this?
Yup!
Now that just looks like this:
HEY IT'S ME!
I just looked at it again hoping I was being too harsh with my previous opinion.
I was not. It's ugly as fuck.
I always thought "Invent the future" was pretty good.
I thought it was great.
My biggest problem is how much effort we are going through just convincing HOKIES that this is a distinct logo from the athletic logo and is used for academics. It's going to be horrifically butchered by anyone outside of the community.
I've looked at this all day on and off, and I keep arriving at one conclusion: it looks awful. Yes, I am fully cognizant of the fact that the athletics logo is not changing (the main response to criticism on twitter from the VT twitter), and I still think this looks bad for a university logo. All that money for a BS fluff description of the symbolism in the logo and this as the final product? Wow.
It reminds me of something a person would come up with to represent a Virginia Tech charity organization.
I mean....I don't hate it but it inspires negativity to me.
You know what y'all need to do about the brand?
Stop making our uniforms look purple on TV.
Stop having terrible new jerseys for every game. No more Foghorn Leghorn. Bring back the Fighting Gobbler.
Put the regular VT on a helmet without adding your fancy details.
I just...don't know why we're spending money on this.
Not a fan, but this thread makes me want to find record of the response to the change from T in V to VT from '82-83.
Having been on campus at that time, I recall there being little to no discussion of the logo change from the old TV logo to the new-fangle-y square root of 1 logo.
I don't think I can ever look at this without being bothered. I don't think there is a reason to have something similar to the athletic logo. I much prefer the Pylons as it has more of a grand/business theme to it.
On a positive note, it has been a while since I visited vt.edu, but I'd say that the overall layout is clean.
I feel old.
Reminds me of this:
Talk about pussy touchdowns....
Talking from a purely academic standpoint- it's horrible. It's not distinguished. It's not sophisticated. It screams that we are a generic state school. It looks embarrassing on letter heads compared to other universities' logos.
The pylons represented so much to VT and Sands just eliminated it. And spent 1 million dollars in the process. Pathetic. I'm glad that the student body also seems to hate it.
I'm not a fan of the font, san serif works for athletics but not necessarily in an official space. vt.edu is a complete mess right now with the whitespace, chequered background and random spacing. UVA's website, as much as I hate to say it, shits on ours right now.
Also apparently our new motto is Claim Your Role. WTF does that mean. It sounds so authoritarian. I was neutral about Invent the Future but this is horrible. What is Sands doing.
Holy shit... That tagline is as loathsome as the logo.
The Rock is also Team Pie. All kinds of pies.
As much as I hate how frivilously the term is being thrown around these days, "Claim Your Role" sounds a little entitled and doesn't have the blue collar undertone of Invent the Future.
Claim your role sounds pretty dog eat dog, whereas "invent the future" sounded more in line with Ut Prosim.
So we're now in danger of slowing our role?
This just gets worse the further I scroll
Where are you seeing that our new motto is Claim Your Role? Only thing I have seen in articles is that we will no longer have a tagline after retiring Invent the Future.
Maybe it was a food-line thing and it was "claim your roll".
So you are correct. 'Claim your role' is more of a theme/platform than a tagline. I was parroting what I heard from someone else.
https://vt.edu/brand.html it's mentioned here.
I still don't like it even as a theme rather than tagline and I hope I never see it on any promotional documents or videos ever.
.... On this new logo.
Everybody get your roll on... - Big Tymers.
This rebrand is a solution in search of a problem.
Sterile.
On many levels.
Add my vote to "don't like it."
It would be interesting to see a poll, if everyone had one vote only. Judging by TKP, whose branding I *DO* like, it isn't popular.
Are we all just old farts?
I'm 25 and hate it.
I'm 23 and I wanted to throw my computer when I saw the logo change. Not all young people buy into this BS.
My informal poll is I've read 100s of tweets and TKP posts on this subject and seen literally one or two positive things to say about it, but apparently the University found 1000 people who like it...
And yes, I'm aware it's not athletics. I really liked Invent the Future and really dislike the new logo
Ill be honest, I dont mind it and havent said anything other than this post on any of the social media sites. I think it comes down to people who like it or dont really have an opinion one way or another, typically dont post anything. Rating it 1-5 is one thing, but physical comments are typically from those with negative opinions.
Good point. I agree there is typically a bias toward the negative when people respond to such things. I don't think it's typically ~99% though.
Notice they didn't say the nearly 1K alumni, students, faculty, staff, and community members liked it. Just that they surveyed or spoke with them.
Exactly
You are correct. In other words this was someone important's pet project and they don't care what anyone actually thinks!
Yeesh, 1K of over 240,000 living alums, 32,000 current students, and all of the additional faculty, staff, and others involved with the university barely scratches 0.3% if my math is right.
I just don't understand. Why not use the same logo for both? Why come up with a slightly different and way worse version of the athletics logo just to confuse people? I thought we were all about brand identity and cohesion now; why have two slight variations of the same logo out there? If you can't have the same logo for both, then I don't see what was wrong with the one we had. It looks official and is in line with nearly every other peer university.
Here's some info posted on VT.EDU: https://vtnews.vt.edu/articles/2017/09/vtnews-intro-main.html
Not sure if this was already shared.
So it looks like perhaps "Claim Your Role" isn't actually an official thing we'll see everywhere.
Why did we go to all of the trouble to incorporate the Pylons on the Basketball court redesign if the University was going to make them unimportant by taking them out of the Academic logo?
wow has anyone looks at Dr Sands twitter? nearly unilateral hate.
VT tried to reply but quit as the hate kept pouring in. Kept saying they interviewed 1,000 people. Pathetic. Heads should roll for wasting school money like this.
Dr Sands, you were sold a bill of goods. Listen to people that love and care about VT. This is total shite.
All of the official VT twitter accounts are circle jerking over the logo. Most of the likes and retweets about the logo are from other official twitter accounts.
I may not be the best at CSS, but at least I would at least make sure something like this didn't happen on the brand new portal advertised in the new commercial.
I know her, her name is actually Humanitaria N
She's THE Humanitaria N.
Yes, it is a title.
Good God that is horrible.
Initially, I didn't like it. I kind of hated it and got angry. But, that's what happens when something that you've grown used to and feel so passionately about, changes. When I first came to tech, I didn't know what the pylons were (I thought it was a book from the logo). Then it all became clear when I got to the university. I do miss the "Invent the Future" tagline, but coming into the university without really knowing anything about it, I thought of that tagline as being more partial to the hard subjects (math, engineering, sciences, etc.). That tagline kind of pigeon-holed VT as a school only for mathematicians and engineers. However it's much more than that. After sleeping on it, I understand the wanting to become more streamlined with athletics as other institutions do this (some others also have an academic logo that differs from their athletic logo). However, that curve is not sitting well with me. After reading the explanation as to why that curve was added, I should have been able to understand the reason for the curve without having it explained to me. I'd rather see it mirror the athletic logo in the hard edges if they wanted to streamline the branding.
So how long until you start overhearing people asking, "When are they going to put the new logo on the football helmets?"
A friend of mind brought it up on Facebook, but how can the university think that the curve is "inclusive" where as the athletic symbol was all connected and could be brought to mean unity in being together as one set of letters, and another thing that bothers me is that in none of the commercials now does it show any thing about agriculture. Virginia Tech was developed as a land grant university a place where students in agriculture could sharpen their skills, it has been one of the premier ag schools in the country, yet they continue to push the their agriculture relations farther and farther away. Getting rid of the Invent the Future tag line is ridiculous because that is something many people realated to Tech. As a whole I completely disagree with this rebrand.
the line's not straight
Wow. Side by side makes it even worse. VT paid someone 25k to change one part of the logo. It also makes me wonder what the hell the other choices were.
What bothers me most is the addition of the curved line. It is definitely unique and changes it from the square root of one look but... I don't get it. Kind of looks like they took the classic logo and twisted the T around the V.
https://www.change.org/p/virginia-tech-students-restore-the-old-virginia...
Here's a petition if anyone is interested. Usually not a big fan of online petitions, but this one is taking off fairly quickly and has some good points on it. Almost 2,000 signatures in less than 6 hours. Might at least get a response out of it.
Edit: Fixed link
How could they do this during Clemson week? We're fucked
I'm assuming they'll unveil a new commercial with the new logo during the nationally televised game.
Side note: Your VT17 logo is actually quite nice. They shoulda hired you for it
Wish I could take credit, but it's actually the logo for the class of 2017. Whoever designed it did do a great job.
That said, I agree that they should've hired me (or anyone else) for the new logo.
Another point: It's been almost 48 hours since the rebranding and vt.edu is still fucked. Just in time for people to start their grad school apps.
Great job President Sands.
OK, after I've had some time to think about it, I'm still at
Here is a link to the youtube video they created in an attempt to explain the meaning behind the change.
Naturally, comments are blocked... if you know the response is OVERWELMINGLY negative, at what point do you cut your losses and revert back to the tried and true? When your customer is this upset, you dont double down on a bad idea.
Feel free to hit this video with a thumbs down, though.
https://m.youtube.com/watch?v=SMTM22adcMA
I dunno, talk to Coca-cola about "New Coke"
Sands and anyone else who signed off on the rebrand has created a math problem. What is the estimated loss in donations or other income to the university because of the logo change (silly, I know) vs. the cost of the logo?
I've seen more than one person say on social media say things along the lines of, Why donate money when they are going to waste a million dollars on a pointless rebrand?
At least that rationale makes more sense than those just saying they would pull donations because of the logo itself.
I did a fair bit of walking around campus this weekend, and noticed just how many places have the pylons logo. All of the building signs will have to be redone (and those are relatively new themselves).
And if they just swap out the shield for the curvy VT, then the sign for Lane Stadium is going to look kind of stupid with the two VTs flanking the name.
Was thinking the same thing......The Hokie Stone entrance onto Campus looks so good as you are driving down main St. I just hope they aren't replacing it with that Curvy POS logo.
That's probably the first one to get changed.
Whelp, I went ahead & signed the petition against this steaming pile of freshly soft melted yak shit, kicked around the sidewalk on a hot day. Are we sure a UVA alumni wasn't consulted in the design of this? I could almost swear it was. I feel very suspicious...
Maybe, as I'm certain that UVa really hated us inventing the future.
Well, first they tried inventing fans.
Then they tried inventing trophies.
Finally, they just convinced us to stop inventing the future.
One man's trash is another man's treasure...
"Hello, Police? I'd like to report a theft."
Please start a new thread rather than resurrecting one that's nearly five years old.