OT: Consolidation of Networks continue - CBS & Viacom Agree to Merger

CBS and Viacom reach merger deal, ending years of discussions

What does this mean? Well, less options out there as the consolidation of broadcast and streaming networks continues.

A merger will add movie studio Paramount Pictures, cable networks such as Comedy Central, MTV, Nickelodeon and BET, and other assets including the streaming service Pluto TV and South Park Studios to CBS, which owns the eponymous broadcast network, Showtime, and other assets. The added scale will help ViacomCBS compete with Netflix, Amazon and other legacy media companies on spending. ViacomCBS has spent more than $13 billion in the past 12 months, the companies said in a statement.

CBS and Viacom plan to "accelerate" their streaming strategies and expand globally, according to the statement. The companies have not said if they plan to offer a combined streaming product, such as Warner Media's HBO Max. CBS's CBS All Access and Showtime Anytime already have more than 8 million subscribers combined. Viacom offers niche streaming products such as the $7.99-per-month kids service Noggin.

Worth noting in the current era of big universe projects, this merger consolidates the Star Trek television/streaming rights with the movie rights. This division was the primary reason that the 'Kelvin Universe' needed to be created for the 2009, 2013 and 2016 movies instead of just continuing the timeline from the previous iterations. Given the popularity of Star Trek Discovery, and the anticipation of Picard as well as other ventures such as Lower Decks this could potentially have major implications going forward regarding the future plans of CBS as a whole.

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Comments

"Fascinating"

VTCC '86 Delta Company, Hokie in Peru, TKPC#490, One of us!

And then there were 4.

Just another step to disney owning everything.

Wet stuff on the red stuff.

Join us in the Key Players Club

Yeah they are trying to take over market share with the low prices for their Disney Plus service, but knowing Disney they will go up to about $20 within a year.

Speaking of Disney y'all see that Game Day will be INSIDE magic kingdom this year? No signs, posters or flags allowed.

Wet stuff on the red stuff.

Join us in the Key Players Club

Eh, it's week 0. If they didn't have a real game that week, we'd be getting the shorter studio preview show.

I'd be more bothered if it was another week.

I guess that will break the streak of a Washington State flag being flown....wasn't there a ESPN special talking about how the flag traveled all across the country with hand offs to random people just to make sure it was there on GameDay.

To me this won't count or Wazzu fans are going to smuggle one in.

Wet stuff on the red stuff.

Join us in the Key Players Club

Can't be that hard to smuggle one in. How long it'll last on the broadcast, however, is the real question.

Media conglomeration.

It's much more fun to say than it is to experience.

I don't see this as a consolidation in the sense of creating fewer options. These two companies used to be a single entity and then split up for corporate reasons. Therefore, assets had already been split between the two, and there wasn't a lot of redundancy, as opposed to Disney buying Fox which essentially eliminated a movie studio.

I'm hopeful that this merger will allow Paramount to get its head out of its ass and join Movies Anywhere.

Going mostly from memory here, Viacom and CBS were essentially under the same umbrella already, and have been for nearly 2 decades. They operated as separate companies, but in reality they are like conjoined twins that were separated, and are being conjoined again. They will probably break up again into something new in another decade.

They are all combining to try to catch up with Netflix.

What's
Important
Now

Listened to the PAPN before last, and they were pushing YouTube TV for obvious sports reasons, and basically said that Netflix was becoming irrelevant. Netflix pivoted to original programming for a reason, I just sat there impressed by the stupidity of the comment.

This would be kind of like saying HBO was going to become irrelevant because people no longer want to pay for cable premium movie channels.

@hokie_rd

I mean... "irrelevant" may be a bit strong, but in the long run they likely won't have the money or the content to keep up with the big media conglomerates. Their days of dominating the streaming market have already ended, and that's before Disney spins up their offerings into a fully-fledged service.

If you think Netflix is just a streaming service that is laughable. Is Apple just a computer company too you?

What's
Important
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Is Sony just a financial firm?

Yes, I'm aware that Netflix does more than just streaming, but it isn't nearly as diverse as most if not all of their major competitors. They own some production studios and control a small but growing amount of IP, but their calling card for so long was their vast collection of streaming options. As the larger content creators continue pulling more and more content from Netflix to support their own streaming platforms, Netflix will slowly blend into the crowd, and they don't have the benefit of a diverse portfolio of other properties to help keep their streaming platform profitable once they start hemorrhaging subscribers to their competitors.

Netflix is a customized user experience (UX) company. They always have been.

They have years of data that these other companies do not and so these new players in the streaming market are about 10 years behind and now have to collect all that data and try to figure out what Netflix already knows. Much like Blockbuster did when Netflix disrupted them.

They also are an outlet for many lesser known films that had no outlet prior to Netflix.

They are leaner then the other merged companies.

Netflix is also currently disrupting big screen movies as well.

Netflix will pivot before any of the other big players realize and then they will be catching up all over again.

What's
Important
Now

They may well get gobbled up, but they have a lot of original programming that is top notch. I watch way more of Netflix owned content then I do HBO. HBO has only kept me because at any given time they typically have 1 show that I can't miss (e.g., Game of Thrones).

@hokie_rd

HBO is also only one of many properties owned by Warner Media, whose entire portfolio dwarfs what Netflix is putting out. I'm not saying Netflix is dead, they will simply lose their crown as streaming king once their competitors' platforms are fully established.

The real question is where can I stream Avatar: The Last Airbender (possibly the greatest animated show of all time)? It used to jump around on various streaming services and now its completely AWOL and I am sad about it.

"...When we step on that field, they bleed like we bleed and we're gonna show the world."
-Corey Marshall

Yeah but if I buy it I have to put it in every time I want to rewatch it lol Laziness knows no bounds. Aware that's a stupid reason. But when I buy movies/ shows, I would really like for a digital copy to come with it. More convenient.

"...When we step on that field, they bleed like we bleed and we're gonna show the world."
-Corey Marshall

What does this mean for the stock price of Waystar Royco?