OT: Pabst Blue Ribbon....whiskey?

That's right, for those of you that can't get enough PBR and like your whiskey, this may be a dream come true
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Vroom Vroom

Great the world needs whiskey that tastes like sawdust

I just sit on my couch and b*tch. - HokieChemE2016

What a savings

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Tyrod did it Mikey, Tyrod did it!!

"aged 5 seconds" has to be my favorite part. I am surprised they will actually source this from a distillery rather than the CVS rubbing alcohol plant.

Plan for the worst and hope for the best, not the other way around.

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Sitting at the bar one afternoon last summer, drunk. Owner/buddy comes over with a can of beer. Knows that I hate PBR. Kicked me out the night before for trying to start fights with people about how terrible PBR is. Can is this:

Made me drink it. Actually pretty good. Not quite Sierra Nevada Pale Ale good, but definitely 'real', 'good' beer. Still can't bring myself to order it with the Pabst logo on it.

Old sigline: I've been cutting back on the drinking.

New Sigline: lol it's football season.

Pabst Blue Ribbon Whiskey will be an 80-proof (40 percent ABV) "white whiskey" that is "aged five seconds," according to a spokesperson and its label

That'll be a no from me, dog.

Tried Maker's White once. If this is, as I expect it to be, a cheaper version of that, then it's basically just unflavored moonshine.

"I liked you guys a lot better when everybody told you you were terrible." -Justin Fuente

Pabst has to do something to try to make money since they were forced to settle with MillerCoors regarding continuation of brewing their beers although no specifics are out there on if there was an extension of the original contract which is set to expire in 2020. Pabst closed their last brewing facility in 1996, and MillerCoors began brewing the beers for Pabst in 2001.

The reason this has a local impact is Natty Bo (hemian) of Baltimore fame, is a Pabst beer currently produced by MillerCoors.

Rob Peterson
VTCC
Charlie/Hotel Company
Class of 1999

Is it alright if I ask how you're so knowledgeable on this subject matter?

I did a masters degree paper that looked at the Brewing and Soda industries as part of my MBA. Just one of those tidbits that come from that. There is even a heavy crossover in these industries. SABMiller is one of the largest bottlers of CocaCola in the world.

These days you would be amazed at the conglomerates that are in brewing. Molson Coors, SABMiller The Carlsberg Group, Heineken International, Anheuser-Busch InBev. The agreements between AB InBev and a large majority of microbrews in the United States is also an interesting dynamic. If you have a favorite beer, you might want to research into who owns it and who produces it. Makes you appreciate brands like Samuel Adams and Yuengling that much more. One major player that many don't know about is CR Snow Brewing which is a dominant brewer in the Chinese marketplace, 49% owned by SABMiller.

The Justice Department has even played a major role in shaping beer ownership in the United States. AB InBev had to agree to sell all US rights to Grupo Modelo beers to Constellation Brands to be allowed to complete its acquisition of Grupo Modelo. Same kind of deal was struck between Molson Coors, which owns MillerCoors (which has the US rights to Miller products) and SAB, now SABMiller (which has the rest of the world production rights for Miller Products).

Rob Peterson
VTCC
Charlie/Hotel Company
Class of 1999

Damn, nice. Thanks for the breakdown!

Plan for the worst and hope for the best, not the other way around.

What he said.
As well there are a large number of distributors whom are at least partialy owned and more that are heavily influenced by the large breweries. There are lots of shenanigans involved in the industry which are very frustrating to small breweries without deep pockets or influence.

This is going to be great for the ACC.

My dad gave me one piece of advise my whole life, I was going to college and he told me Pabst is what you use when you want to pour beer on people.

Aged for 5 seconds? So it's basically just diluted white dog?

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Their scientists were so preoccupied with whether or not they could, they never stopped to think about whether or not they should...

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Their scientists Lawyers were so preoccupied with whether or not they could, they never stopped to think about whether or not they should...

FTFY

This is going to be great for the ACC.