I was crunching some engagement metrics and I have some data points to share.
Over the trailing 30 days, 339 TKPers posted 4 or more comments. For an interactive website/community such as TKP, a comment is a strong engagement metric. Multiple comments are very strong.
Of that highly engaged population, 188 are TKPC members, 151 are not. That struck me. I would've expected more than 55.5% of that TKP segment to also be current TKP members. I dug in a bit more and 127 of the 188 (67%) have accounts older than three years. That older and highly engaged audience averaged 27 comments over the trailing 30 days. Wow!
I'm not sure why the disconnect exists there. This is populations as the whole, not case by case. TKP costs time and money to run, maintain (software development, infrastructure, security updates) and a significant percentage do not exist in TKPC. 🤔
When I originally conceived TKPC, my thesis was the highly engaged audiences would have among the highest take rates. Unfortunately, that's not quite the case.