Friday Figure

I was crunching some engagement metrics and I have some data points to share.

Over the trailing 30 days, 339 TKPers posted 4 or more comments. For an interactive website/community such as TKP, a comment is a strong engagement metric. Multiple comments are very strong.

Of that highly engaged population, 188 are TKPC members, 151 are not. That struck me. I would've expected more than 55.5% of that TKP segment to also be current TKP members. I dug in a bit more and 127 of the 188 (67%) have accounts older than three years. That older and highly engaged audience averaged 27 comments over the trailing 30 days. Wow!

I'm not sure why the disconnect exists there. This is populations as the whole, not case by case. TKP costs time and money to run, maintain (software development, infrastructure, security updates) and a significant percentage do not exist in TKPC. ๐Ÿค”

When I originally conceived TKPC, my thesis was the highly engaged audiences would have among the highest take rates. Unfortunately, that's not quite the case.

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Join us, it's worth it!

Vroom Vroom

Welp, I would think some people might be canceling Hulu since they can't get the game tomorrow. So why not put those funds to a TKPC membership!! Come on people, join us!!

I'd be curious to know my individual metrics, but I tend to only comment when I have something unique to say.

Also, I live by this Abraham Lincoln quote: "Better to remain silent and be thought a fool than to speak and to remove all doubt"

this led me down an interesting rabbit hole

Abraham Lincoln (probably) didn't say that

EDIT:

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

I take a different route. I say lots of stupid things, and lots of people perceive me is less intelligent than I am. Now they under estimate me and I can use that when needed.

I actually do this at work semi-frequently with our hourly staff. Let's them loosen up and tell me the things I actually need to hear.

Recruit Prosim

"Don't believe everything you read on the internet"

-- Abe Lincoln

I think that is roughly quoted from book of proverbs

Edit. Which is in the Bible

Hokie, Hokie, Hokie, Hi. Tech, Tech, V.P.I.
Sola-Rex, Sola-Rah. Polytech- Vir-gin-I-a.
Ray, Rah, V.P.I. Team! Team! Team!

You would be correct, several passages in Proverbs say essentially the same thing. As an early 19th century homeschooled child, Lincoln would have likely read and studied the Bible extensively.

VTCC '86 Delta Company, Hokie in Peru, Former Naval Aviator, Former FBISA, Forever married to my VT87 girl. Go VT!

I was permabanned from TSL recently and it was the push I needed to start paying into a community that isn't a toxic cesspool. So thanks TSL?

โ€œAlso, a microwave has never danced it's ass off to Jackie Wilson.โ€ - AssPocketFullOWhiskey

It would be interesting to see the venn diagram of people banned on tsl and TKP and how long each blacklist is.

Fire guy

haha what did you do. I had an eruption over there a couple years ago.

I don't even know. Just tried to post one day and said I was permanently banned. No warnings or correspondence from TSL at all. Just banned one day. Great community they have over there. Oh well, I'm better off for it.

I permabanned myself back in the late 2000s

"That kid you're talking to right there, I think he played his nuts off! And you can quote me on that shit!" -Bud Foster

Why not join TKP?

Ut Prosim Ad Dei Gloriam

Maybe I wasn't clear. The community i started paying into is TKP. Note the fancy little key next to my username. :)

TKPC is ad free and the improved UX alone is worth paying for. the TKPC-only content alone is worth paying for. together, it's a no brainer.

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

There are ads on TKP? I had no idea.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

OOH.....are they Spurtle ads?

Take the shortest route to the ball and arrive in bad humor.

I'm pretty encouraged that even though only 188 TKPC members are "highly engaged," there are 3 times that that are willing to pony up the membership despite their reduced engagement. Thanks to all the TKPCers who are getting us close(r) to operating in the black.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

Some people just like to watch.

The Orange and Maroon you see, that's fighting on to victory.

Now finish up them taters; I'm gonna go fondle my sweaters.

The Orange and Maroon you see, that's fighting on to victory.

Feel like this belongs lower in the thread, with French's comment...

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

Limit commenting for non-tkpc /s kinda

(add if applicable) /s

I don't know what a Hokie is, but God is one of them!

โ€œAlso, a microwave has never danced it's ass off to Jackie Wilson.โ€ - AssPocketFullOWhiskey

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

I wonder if part of the issue may lie in the definition of engagement. I could be misunderstanding what you wrote, but I think you define engagement as making comments in the forums.

I consider myself engaged...I read everything on TKP. I love comments made by specific posters and find that this community is a great stress relief for me during the day.

I tend not to post comments. I don't think it is because I am not engaged...I personally don't have anything smart to say, and in that case I tend to shut up and listen.

I wonder if there is a different matrix you could use to judge engagement, because I feel like I might not be alone in reading and not commenting. But maybe I am alone...in a quiet room...all by myself...with no friends cause I never post.

Now I need bourbon.

Not having anything smart to say doesn't stop me from posting.

The Orange and Maroon you see, that's fighting on to victory.

Same

This essentially defines my contributions to the community.

That, and making sure everyone know how important it is to win the TOP.

I consider my greatest contribution to this community the fact that TOP doesn't need to be explained.

There are multiple different way to define engagement, and therefore engaged audiences, at TKP โ€” time on site, commenting, content consumption, etc โ€” I was looking at bunch of them and found this one interesting enough to share. ๐Ÿฅƒ

Joe Lanza just answered my post! My post! I'm actually blushing! An no...there is no sarcasm font in this. Now I'm drinking to celebrate!!

#notastalkerdon'tworryjoe

I feel you brother, I read TKP every dadgum day, but don't comment much. Turkey legs are a fine metric, but I don't post to get them, even the 25 free ones when the jersey is announced. I have no idea how my Hokie fandom would survive without TKP, it's a dark place and I don't want to think about going there.

Thanks Joe for all you do for us VT sports addicts. We love you man!

VTCC '86 Delta Company, Hokie in Peru, Former Naval Aviator, Former FBISA, Forever married to my VT87 girl. Go VT!

I definitely fall into this group as well. I check TKP multiple times a day and read through a lot of the comments, but don't feel super inclined to post because typically, someone else has already made a comment that reflects my opinion. Thoroughly enjoy the content on here, though!

This. I also don't have quite the same amount of time with a 2 month old.

But, on the other hand, I have told countless folks about this forum and I gladly will support the site for a long time.

Someone already beat me to the punch with the 'One Of Us' stuff - so, considering it's Spooky Season, please, join us (in TKPC)!

โ€œAlso, a microwave has never danced it's ass off to Jackie Wilson.โ€ - AssPocketFullOWhiskey

Deadite Ash always gets legs

Now finish up them taters; I'm gonna go fondle my sweaters.

Maybe too much work....but what if you ran a report of those most engaged who are NOT paying members then reached out to them somehow. Like an email that says "hey....you're engaged, join us!"

JP

Hmm, I'm under three years, so it appears you are challenging my comment quantity.

See (non) Lincoln quote above.......

"Don't go to, go through"

I didn't know I could comment without having turkey legs or whatever. Guess that makes me old, but, great to know! Will comment more now byahhhhhh!

The Turkey Leg limit only applies to starting a new thread, so have a leg to get you closer to that ability if you want to use it.

I am of the opinion that byahhhh should be used in regular conversation.

This made my afternoon

While I do enjoy the paid content. I really paid for TKP because servers cost money and I really want the community to be around for a long time because I enjoy the random non-sports talk a lot. Arguments about the spurtle are what keeps me coming back.

Limit the OT stuff to TKPC?

TKPhi Damn Proud
BSME 2009

Putting your (understandable) frustrations aside, this is an interesting problem to solve. Do you have any data on the two groups beyond engagement? Age, mobile vs. Desktop use, information on comments (positive/negative, long vs. short, etc).

Check out reddit.com/r/growth, lots of smart people over there.

Twitter me

I don't know that it's really helpful, but a word in my defense: when I was making an engineering salary, I was a member. I also donated in the before-times, before The Club. I am a public school teacher now, and it's just not in the budget anymore. So even though I'm reaping some of the benefits without contributing, I like to think that my previous contributions have helped the cause. When my wife finishes residency I will give you all her money.

Not the bagman VT deserves, but the bagman VT needs right now.

You do plenty of great bag man things. But seriously, I didn't mean to put you or anyone else on the defensive.

This is populations as the whole, not case by case.

I was looking at the segment as a whole and found it interesting.

For sure, just the story of one man's TKP journey. I do think you've made a cool site, and much of the content is worth something. Hope to be back in the fold at some point.

Not the bagman VT deserves, but the bagman VT needs right now.

It's part of why we donated/sponsored a couple users for TKPC membership a while ago.

Click here to destroy wall.

I'm now fully dipped.

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Hmmmm, you may have just pushed me over the ledge, Joe. Let me go find my credit card number.

Now finish up them taters; I'm gonna go fondle my sweaters.

I'm not sure I understand the Iron Man super imposition...

It's always darkest before the dawn ~ Thomas Fuller

I mean...what's not to get?

Now finish up them taters; I'm gonna go fondle my sweaters.

Is he 9-Iron Man?

"Sooner or later, if man is ever to be worthy of his destiny, we must fill our heart with tolerance."
-Stan Lee

"Never half-ass two things. Whole-ass one thing."
-Ron Swanson

"11-0, bro"
-Hunter Carpenter (probably)

Looks like he's got about an 8-iron...

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

Look at the 9 iron on this fella!

Join us or we will release the web data we have been tracking on you!

That's how you recruit members, right?

We put the K in Kwality

How else do you think he managed to keep the mods working through the COVID threads?

๐Ÿ˜‚

There are/were some folks on here who were under the impression TKP was Facebook and was making billions on user data.

FB and Twitter are about to make more billions hundreds of dollars selling targeted Spurtle ads to everyone who has visited TKP since September.

You're welcome, Mark.

Executives from Big Flour would be lining up to get access to people's dessert preference data. Could be a lucrative business move.

I'm another user who comes to this site every day, but rarely comments. Like the others above, I still feel like I'm and engaged community member despite my lack of commenting.

I also wanted to say that I'm a member here, but not on TSL, for two major reasons: French's columns, and the forums here are more fun and filled with better info (this describes the community as a whole too). I decided to choose a couple years ago and TKP won easily for those two reasons.

Check my reply to vtpedonc above.

Commenting is a type of engagement, there are plenty of others too. It's not binary, if you don't comment, you're not engaged. Actually far from it.

That makes sense and thanks for the clarification. I think this place is awesome and appreciate all the work you, the other contributors, and those that comment a lot, do to make it what it is. It's one of the top 3 sites on the internet for me, and I'm happy to support financially. Thanks a bunch!

Only top 3?

Sheesh...i need more hobbies.

My wife takes the kids and leaves the house while I watch my Hokie games.........nuff said

I hemmed and hawed a bit with the ranking there. TKP is definitely the site I visit most, but the other two are more informative of things beyond football. They are TheBrowser.com & FutureCrunch.com (both paysites). But they are incredibly useful and interesting.

I got mentioned by Joe Lanza! Again! It has now become a drinking game and I am tanked after two mentions!

Speaking for myself, to me, TKP is a forum (of which there are many free alternatives) where I happen to come to shoot the shit about VT football. I'm just frankly not going to break out my wallet for some film breakdowns. Sure that content has value, but it's a bit presumptive that everyone is willing to pay for it just because they also like to talk about VT sports. If anything your membership % rates strike me as extremely high with all of that considered.

Edit: I'll add that I'm just trying to be constructive. This a great site, but I think it's helpful to be realistic about the money side of it. Incidentally I don't think it's a coincidence that so many modern sites drive revenue from ads rather than subscriptions.

How I Learned to Stop Worrying and Love the Jet Sweep

Step 1: Get decent paying job with benefits.
Step 2: ????
Step 3: TKPC

Never Forget #1 Overall Seed UVA 54, #64 UMBC 74

"What are you going to do, stab me? - Quote from Man Stabbed

So, work with me here: French Only Fans.

via GIPHY

Five star get after it 100 percent Juice Key-Playing. MAN

Love ya man, but...

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

I have always seen this gif, but yesterday was the first time I learned where it was from, the trailer for Italian Spider Man.

You can view the trailer in all its wonderous glory here. LINK

Dude, Joe is trying to get people to join, not run the other way. LOL!

"Sooner or later, if man is ever to be worthy of his destiny, we must fill our heart with tolerance."
-Stan Lee

"Never half-ass two things. Whole-ass one thing."
-Ron Swanson

"11-0, bro"
-Hunter Carpenter (probably)

Work with me here:

French Only Fans, where people can request he consume food that he has terrible takes on

I got 10 on watching French eat a grilled cheese sandwich.

I'd eat papa johns for $1000.

Five star get after it 100 percent Juice Key-Playing. MAN

An only fans where its nothing but the best fishing tips and advice and you'd be rich my friend!

Directions from Blacksburg to whoville, go north till you smell it then go east until you step in it

Can I make a strange offering? I have watched the site for years and years but only signed up recently because I am not a die hard VT or sports fan. Honestly, I've learned the less attention I pay to sports and the less emotionally involved I get with them, the better off I am. Being a Vikings, NY Mets, NY Rangers, and VT fan will make you that way. VT football is pretty much the only thing I pay any meaningful attention to now. Have not watched an NFL or MLB game in years and have no interest in basketball.

Since I'm purposely avoiding deep sports (and most of the analysis by French or by the advanced numbers are beyond me anyway) I have not seen or wanted the premium content. I'm also pretty cheap. So here is the deal, can I donate the $84 to the Frosty Scholarship so someone else who will gain more of a benefit than I will can enjoy it? I know there were offers in the past to help out people who were students. Maybe we could offer another one for them or those who have been furloughed or some such where funding is tight for them and they would like to join but are being fiscally responsible.

Recovering scientist working in business consulting

I just realized that I created an account over 7 years ago. Time sure does fly when you debate the merits of mayonnaise, desserts and TV ads.

Woo, I just turned 8! I might have to have some cake to celebrate. Spreading the frosting on with a spurtle, natch

HOKIE HOKIE HOKIE HI
'14 grad

Us older guys, I'm 57, struggle with trying to keep up with the absolutely brilliant and very creative stuff that I find myself reading and being entertained with from the Cool Kids on this site. I need the brevity and distraction that I find here. Thank you all so much. As a TKPer, this is the best entertainment investment going....

SCHokie

and very creative stuff that I find myself reading and being entertained with from the Cool Kids on this site

Anytime Grandpa! :D

I figured I would chime in since I am not a key play member but have been visiting this site for years.

I am here mostly for the comments so I wouldn't gain anything by being a member. Is a reduced membership possible?

If I could pay $30-40 a year for the key play, I might be more likely do that. I understand that is tough to implement with 700+ members already paying 80 but maybe you could just have the reduced membership limited to the number of articles they can click on.

TKPC is great, we meet every Friday night and things happen. Can't talk about, just join us in the fun.

Tyrod did it Mikey, Tyrod did it!!

Tyrod did it Mikey, Tyrod did it!!

The mythical giant spurtle!

Ok I'm back. I think I decided not to renew after the blowout loss to Duke last year. I was fed up with the product on the field and didn't know how much of my time/energy/money I wanted to put towards this frustrating hobby of ours. Once my membership expired, I was shocked to find out this website has ads (who knew?). Regardless, at $84 I definitely get my money's worth out of this site over the course of a year.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

When I originally conceived TKPC, my thesis was the highly engaged audiences would have among the highest take rates. Unfortunately, that's not quite the case.

Listen here you

j/k j/k

TKP is too awesome not to join and enjoy the analysis / content. Keep chugging away guys. I'll try to comment / upvote / downvote (lol), and post more.

Lurker for years, created a login 3 years ago. Just signed up for TKPC recently for the first time.

Several thoughts:
I lurked for years because I enjoyed the community here, the wise cracks, the memes, the individual personas, and us all collectively hatin on the zima drinking boohoos of Cville. We all love all things Hokie. While I will enjoy any sport that VT is playing (and I am local so I get to attend), it's really the community here (that resides mostly in the comments section) that I enjoy. The produced content is out of this world great, but it really is the banter in the comments that keeps me coming back. Sometimes I don't even read the content, I just go for the comments.

One thought that might push people over the hump.. What if you greyed out the comments that were 25+ legs (Or whatever number makes sense) and have a low key club (LKC) where maybe it's $40 a year but it unlocks all 25+ greyed out comments. I don't do the other sites but I know they will grey out some comments throughout the threads so they are just for paying members. Could some business model like that work? TKPC still only gets the premium content from the staff but the LKC gets all the comments in the forum. Might be just enough enticement to get lurkers to pony up some money. You still wouldn't get premium content as a LKC member but you do get the comments. Just a thought. There may be lurkers who are here for the community like me. Or then again, maybe I'm a loner on that train.

Anyway, this is an awesome place and haven't regretted paying up. Thanks Joe! Go Hokies!

it's really the community here (that resides mostly in the comments section) that I enjoy. The produced content is out of this world great, but it really is the banter in the comments that keeps me coming back

Now finish up them taters; I'm gonna go fondle my sweaters.

Not sure how this would work implementation-wise but this is a really good idea.

So asking people to pay for those Emma gifs? Genius!

So, if I become a "highly engaged" forum user, are you going pay me for my content?

Be careful with the money talk...

I once went from 'highly engaged' to 'highly divorced' and it cost me plenty...

Sorry to hear. So thankful my ex-fiancรฉ turned into "The Witch" after we got engaged and did not wait until marriage. Figure about a 90-95% chance if I married her I would be 1 or more of the following today:

(1) Divorced
(2) Dead
(3) In jail

Recovering scientist working in business consulting

Sorry to hear. Try doing that twice, both times with kids & child support. Not a recipe for long term financial success.

It would be cool if moderators could have a mega upvote, sort of like the bad one, especially for great original thread posts.

"A person is smart. People are dumb, panicky dangerous animals and you know it." - K

Forget mods. Community run golden legs. Actual turkey leg emblems. A small fee to give them. Boom monetized like reddit gold.

(add if applicable) /s

Forget mods.

:C

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

"Boom, Monetized" is a great tag line for a company that sets up affiliate links.

The reddit gold is a good idea, could have some flair you could add to the comment, like a lunch pail symbol maybe if you can get bud to let you use the trademark.

Directions from Blacksburg to whoville, go north till you smell it then go east until you step in it

Next paycheck I'll prolly rejoin. I think removing that damn COVID thread made this site a lot more enjoyable for me again

Missed yall

Taylor, looking desperately throws it deep..HAS A MAN OPEN DANNY COALE WITH A CATCH ALL THE WAY DOWN TO THE FIVE!!!!....hes still open

You done missed us like epsilon done missed Bermuda.

Miss you too

Ah look ma, horsey made a weather funny just for eschi.

"Don't go to, go through"

Avoiding the covid threads was the only way to get through the first half of the year.

Directions from Blacksburg to whoville, go north till you smell it then go east until you step in it

I'm on here Joe....and I'm loving every minute of it!!!!!! (I assume most will get this)

HokieHighVPI03

Go look at the "Please don't burn the site down" thread and you'll understand why some people don't engage much. It's like a frat where the clique will dogpile anyone who doesn't agree with them. It's getting very tiring to read many threads. SSED.

There are two competing groups who rule the site for a week depending on if we won or lost.

Being completely and utterly convinced you're correct about anything is a hell of a drug.

The Orange and Maroon you see, that's fighting on to victory.

And then there's a third group who is completely convinced of something but not in an angry way.

EDIT: Not that I care about fake internet points, but who downvotes a statement like this? Seriously folks.

Is coronavirus over yet?

This.

I find it better that I don't read those threads. I normally don't read the site very much after a loss and that helps me keep cheerful about my engagement the rest of the year. (The winning threads are a bit hard to take some times too).

P.S. I am only here because I updated the numbers of big plays surrendered by our defense and I want to support user engagement because I really do enjoy this site.

Yeah, a "mark all posts as read" button would be awesome after a loss. I really don't have time in my life for that much negativity. But, I also can't stand to see notifications in the tracker.

This site does not taking losing well, that is for sure. I've learned never to come here in the immediate aftermath of a loss. I'm upset that we lost too, and want to talk about it, but the way some people talk about it is just toxic. It's a game people, it's not healthy to tie so much of your emotional state to it. Not sure what Joe and co can do about that though, that's just how people get about sports.

How I Learned to Stop Worrying and Love the Jet Sweep

I got banned once and refuse to pay out of principal ๐Ÿคท

And what did you do to get stabbed?

Whatever. It was one bad year.

Seasonal Brew means High ABV for football season and standard the rest of the year.

*Twice

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

That sounds like you really contribute positively to the website!

Thanks!

Join us - reading French's TKPC-only breakdown will help you understand how exactly we shat the bed yesterday and bring you all the mental stability you crave!

I'm actually editing it now and it's pretty insightful. There's a section on the defense, which is a bit of sweet with the sour, because they did much better than I expected.