I've done my fair share of complaining about Hokie Club over the years, and I want to take a moment to recognize some things they've done recently that I thought were really cool.
A little less than a year ago, I moved to a new home, they mailed me a blank VT key - I think this was a promotion that happened to coincide with move, but it would be really cool if they mailed it after noticing that I changed my address online - either way, I thought this was a really cool 'welcome home' gift. Midway through basketball season, I got an email about a 'limited edition' CMY popcorn basket that I purchased. Recently, I got a football 'Gear Up' package - a thick envelope with a bunch of stickers/decals that I'm going to plaster all over my laptop, tumblers, etc (side note - the unboxing experience for this was pretty well designed).
I really enjoy all of this stuff. I don't donate for game tickets; I live in Atlanta, so owning season tickets isn't practical for me. I'm not a big time donor; I donate $10/month, + a handful of one-off $25 donations throughout the year (after big wins, giving day, when there is a promotion running, etc). As a fan, I love this shit - It makes me feel like part of the community and makes me want to keep donating.
Anyways, shout out to HC for doing this stuff. Keep it up!