Big Ten Media Deal Announced - ~$7bil over 7 years

Big Ten Press Release

Looks like the ACC will fall further and further behind on the dollars compared to the SEC/B10 because of our shit deal.

The worst part is that the B10's deal is over BEFORE ours (2030 vs 2036).

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Fuckin' Swofford.

"Sooner or later, if man is ever to be worthy of his destiny, we must fill our heart with tolerance."
-Stan Lee

"Never half-ass two things. Whole-ass one thing."
-Ron Swanson

"11-0, bro"
-Hunter Carpenter (probably)

To be the man you gotta beat the man!

#ThanksSwofford

VT '10--US Citizen; (804) Virginian By Birth; (210) Texan By the Grace of God.

Rick Monday... You Made a Great Play...

I also root for: The Keydets, TexAggies, NY Giants, NY Rangers, and Braves.

Yep. The guy that handed ND the best Olympic sports conference on a platter and saved their ass in exchange for fake, mystical "tv revenue/network interest/brand" lolololololololololol. Great deal for the ACC- as we have a shit TV deal and Rutgers makes 10X what we do. Great job on that ND deal Swoff

The reality is, Swofford was only doing what ACC Presidents wanted him to do. Steger and the other 13/14 ACC presidents are very much at fault here too. They were shook when UMD left the ACC, panicked, and prioritized continuity/security without considering the long term impact their decision.

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I agree with your take. Yeah I blame Swofford because he is a convenient (and largely deserving) scapegoat. But I am in agreement that many other parties (including VT leadership) are to blame as well.

It still amazes me that there was not some sort of regular look ins and indexing to other conference deals to keep the contract in the same ballpark as the other P5 conferences. And my second point of amazement is the ridiculous length of the contract. Signing a contract to 2036 was extremely myopic by all parties except ESPN.

To be the man you gotta beat the man!

University presidents didn't force him to give media rights to the shit bag company his shit bag kid worked for though. This is really stemming from the ACC's snobbiness and desire to hold this holier than thou attitude derived from Tobacco Road and it will inevitably be their downfall

I never suggested that ACC University Presidents force Swofford to sign this document, but they 100% did empower him to negotiated, and then agreed to his proposal. If you look at the actual grant of rights, you'll see that pages 5-14 of the document require a signature from the president from every ACC school.

By signing this document, each ACC school presidents showed they were either (a) satisfied with the deal or (b) ignorant about what they were signing (or, (c) both).

It's impossible to absolve the university presidents of blame and claim that Swofford is mostly responsible for this deal.

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I get really skeptical whenever conference commissioners, university presidents, or ADs cite stability/continuity/security as reasons for long-term arrangements.

College football has always been a constantly evolving landscape and that frequency of change has only accelerated recently. So locking teams into long-term contracts never seems to come with forethought of inevitable change. There's a reason the B1G's new deal ends before the current SEC deal does. They knew not to lock themselves into something for too long. I hate the use of the word "agile" in a business setting, but they have given themselves built-in agility to adapt to the constantly changing landscape of media deals with a shorter term than other recent deals.

Maybe I'm jaded, but the excuse of stability really seems to hide a reality of either laziness ("Welp, let's get this done so I won't have to worry about that hard renegotiation bullshit for a long time and I can still make my tee time.") or fear-based, Chicken Little incompetence ("Oh no, things are changing! Change is scary! Let's do the first thing we can think of to try and protect us from change no matter how detrimental it might be to us").

Ego is also a huge problem at that level. I have no doubt that Swofford and the ACC presidents were exceptionally pleased with themselves when they came up with current GoR deal thinking they were playing three-dimensional chess in keeping the ACC intact for such a long time-frame. But they locked themselves out of being able to adapt to change and are at risk of turning the ACC into the former Big East.

"Sooner or later, if man is ever to be worthy of his destiny, we must fill our heart with tolerance."
-Stan Lee

"Never half-ass two things. Whole-ass one thing."
-Ron Swanson

"11-0, bro"
-Hunter Carpenter (probably)

I have no doubt that Swofford and the ACC presidents were exceptionally pleased with themselves when they came up with current GoR deal thinking they were playing three-dimensional chess in keeping the ACC intact for such a long time-frame.

This is my opinion - ACC conference and member instituition leadership were shortsighted; they rushed to a conclusion, and the long term risks didn't occur to them. They acted out of fear, not opportunity.

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Yeah really πŸ™„πŸ™„

To be the man you gotta beat the man!

G5 here we come

Dropping down to FCS might be our only hopes of a Natty at this point.

The scope of this deal is what is crazy to me. 3 Major networks and 3 guaranteed time slots. CBS 3:30 and then a direct competitor to ABC primetime with an NBC primetime game. All for an astronomical price with a reasonable term length. It's basically the exact opposite of the bull shit deal we are locked in to.

Vols Fans are more delusional than LOLUVA

Hokie in Tennessee

We got 3 networks /s

We also have the spurtle 3 pack. Perhaps I overreacted /s

Vols Fans are more delusional than LOLUVA

Hokie in Tennessee

Don't forget the TacShaver!!!

Warning- Filter lost.

"Look at this... This is just spectacular.... These people are losing their minds"

Well, you can use it underwater!

I don't know why you wouldn't. I mean, everyone was taught to shave while they swim, right?

Warning- Filter lost.

"Look at this... This is just spectacular.... These people are losing their minds"

I usually stop to shave, but then I'm faster.

Building a siege bus to pack in all the Hokies and force our way into the SEC at any cost

force our way into the SEC at any cost

To be the man you gotta beat the man!

If we don't make a move soon we are in deep doo doo

best get a Beard on the front of that thing, for better chance of success

21st century QBs Undefeated vs UVA:
MV7, MV5, LT3, Braxton Burmeister, Ryan Willis, Josh Jackson, Jerod Evans, Michael Brewer, Tyrod Taylor, Sean Glennon, and Grant Noel. That's right, UVA. You couldn't beat Grant Noel.

My god...

Five star get after it 100 percent Juice Key-Playing. MAN

I went to the 4 letter to read this story and saw nothing, weird...

How I read the title of this thread (superimposed 7 over 1, and billion over million):

⭐⭐⭐⭐⭐⭐ #YNWA

I want someone to sue the swofford family for gross negligence and nepotism

I'd put a /s at the end of that, but then I'd be partially lying.

They'll really get after ya

Maybe after 2036, the ACC can strike a deal with the cartoon network

Now finish up them taters; I'm gonna go fondle my sweaters.

They probably are already working on something to help compete with Nickelodeon's NFL games /s buuuut not really

Amateur superstar and idiot extraordinaire.

Maybe a deal with Cartoons Plural

Over $1900/minute.

$1,901.10 to be precise, accounting for the two leap years covered by the deal. What a crock of shit the ACC deal is in comparison...

Numbers don't add up for a for-profit model. Much like paying has been golfers millions to show up. Loss leader

LIV golf doesnt exist to make money and that's all I have to say about that

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Exactly. And this b1G TV deal will never turn a profit either. There will be huge losses passed on to gullible fans as cable and streaming prices sky rocket.

I think you're 100% right, and that depresses me as a consumer who doesn't care about the B10 but will end up subsidizing it.

No, I *don't* want to go to the SEC. Why do you ask?

We don't love dem Hoos.

Won't turn a profit for who?

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The networks. They bleed money today on live sports. This will make it worse.

On the other hand, live events are like the only draw for anyone to keep cable anymore

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

NBC is spending ~$350 million/year for 16 B10 football games (over $9m/game).
CBS is reportedly spending about the same for 14-15 football games, and between 9 and 15 men's basketball games.

TV networks are saying that one regular season football game has the same value as (at most) 8 regular season men's basketball games.

If there was any doubt that football is driving this bus, it should be eliminated. Basketball and Olympic sports are at best small bargaining chips in the future of college sports negotations.

EDIT/CORRECTION: The NBC contract included rights to stream over 30 basketball games exclusively on peacock. I read the first the line of this paragraph, but didn't finish reading it, and missed the part saying that there will be basketball games on peacock:

All of the Big Ten's network partners, with the exception of NBC, will televise Big Ten men's basketball games. The majority will be on the Big Ten Network (126 men's basketball games) followed by Fox and FS1 (45 games), Peacock (32-to-47 games) and CBS (9-to-15 games).

Source is McMurphy.

So my math is not as straightforward as I thought, but I stand by my original point that Basketball and Olympic sports are just bargaining chips.

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The ACC is fucked. The sooner the conference dissolves so that we can join the SEC or Big Ten, the better.

Every year we are stuck here we financially fall miles behind everyone else. No ACC school will be able to make up the cumulative financial gap that will exist if we ride this out until 2036. At this point, the only way for us to survive is to dissolve it.

This is my school
This is home

No ACC school will be able to make up the cumulative financial gap that will exist if we ride this out until 2036.

That's the wild part... the B10 contract ends in 2030. they could renegotiate, get another pay bump, while the acc is stuck in the current contract.

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Honestly, with jumping ship to the SEC being the top priority, for my second option, why can't at least eight ACC schools get together and dissolve the conference and then those eight/nine form a new ACC, kicking the dead weight out? A conference of just VT, Clemson, FSU, Miami, UNC, NC State, Louisville, UVa and Duke would probably be way better than what we have now and less mouths to feed. Cuse, Pitt, BC, Wake etc can kick rocks IMO.

why can't at least eight ACC schools get together and dissolve the conference and then those eight/nine form a new ACC, kicking the dead weight out?

  1. Sounds like a lawsuit would happen
  2. I don't think the increased money per school would be significantly more - it could even be less. We'd also lose the ACC network, and I'm not sure Fox or ESPN would want to spin up another TV network for just 8 teams. The ACC network makes us money because people who don't watch it are forced to pay for it (this is how the cable bundle works).
  3. I imagine that a TV network would be hesitant to enter an agreement with a whole conference of schools that colluded to get out of a contract. I think this would hurt us in negotiations.

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Our tv contract is likely going to kill the conference.

Check that: Our tv contract is going to kill the competitiveness of the sports teams in our conference.

I don't think it's in ESPN's best interest to have a conference contract locked up until 2036 with a conference that is doomed to become noncompetitive.

That doesn't mean much I guess since we are giving them bargain basement pricing but maybe they'd rather have a competitive product on the TV instead of getting filler content for the next 14 years.

Agreed.

This is sort of a shit sandwich for all involved.

I don't see how the numbers make any sense relative to each other.

Yeah ESPN isn't going to want to have the ACC die on the vine, watching brands like FSU, Miam, Clemson and Virginia Tech in football as well as Duke, UNC, and Virginia in basketball get irreparably destroyed financially but that's the reality of what will happen if we see this contract to completion. And given that the Big Ten is not ESPN anymore I could definitely see interest on their part to work some kind of ACC and SEC merge that protects the long term health of the key ACC brands while shuffling the lesser brands to the Big 12.

This is my school
This is home

Uva to the big12 would be....something

Onward and upward

It would warm my heart sonmuch to see UVA have to crawl over to the AAC to find a conference willing to take them.

It wouldn't happen. But I'd love to see it.

Have you entered your PICK 6 on CBSSports yet? Click Here!

It's interesting you bring that up, because back when Texas and OU to the SEC was announced, Jay Bilas was on ESPN saying the ACC and SEC should discuss some type of merger. It's unclear how all that would work out, but I could see now with those being the big 2 ESPN conferences how that would make some sense, especially given the historical ties between the conference (basically all original SoCon). Maybe you see some schools as full members for football (VT, Miami, Clemson, FSU, etc) and some as basketball only (Duke comes to mind, could play football in a lower league).

Agreed, the number of ACC/SEC rivalries will help us, especially if we can get more ACC/SEC OOC games on the schedule. I doubt ESPN wants to broadcast a bunch of VT vs ODU and Biberty games so we need to seriously look at how we can get more ESPN-friendly OOC games on our schedule, and it would probably be good for everyone in the ACC to do the same. I'm wondering if increasing the value of our OOC slate could prompt some sort of middle ground deal with ESPN to increase our viability.

The ACC played more games against the SEC in 2021 than the Big12 played against OOC P5 teams and as many as the Pac12 played against OOC P5 teams.

The SEC and ACC already have a better connection than two conferences have with the rest of the conferences.

Agreed.

After posting my last comment I started thinking about TV inventory and how that plays into maximizing revenue. I had a couple of thoughts:

- The ACC is killing itself with the stupidity of the 'permanent rivals' decisions they made. We should have had Miami. Instead, we got Wake Forest. The ACC is still thinking in terms of maximizing fans in seats instead of maximizing eyeballs on televisions. Even as an alum and diehard Hokie, VT vs Wake is the most skippable game on our schedule. VT vs Miami can draw eyeballs across the country and I'm not missing it. It isn't Michigan/tOSU, but its one of our best properties. The ACC is screwing itself over using faulty decision criteria.

- We need better OOC games. Look at our schedule for the next billion years. ZERO good OOC games. NO games that anyone would want to put on the four-letter. We are actively deciding to produce filler content on a fourth-tier network. Pitt needs to have WVU and PSU on the schedule every year.
Narrator: They're not
(Note that WVU is on their schedule for the next few years, which is awesome, but PSU is not. Wisconsin is in like 3 years, which means that game is getting postponed into eternity).

Given our geographic footprint, each ACC team should have a TON of OOC opportunities to put ourselves in high-value-inventory games. But we aren't. That's both on the conference and the schools. Because our contract sucks so... so... badly, we need to revamp how we're looking at scheduling because it is the only thing we still have any control over.

The best hope for the ACC unless the contract changes is the same as the waning days of the Big East- WVU won those BCS games because the Big East kept their auto bid into the party. Best case for the ACC is we stay a level above Cincinnati - who needed a top 5 win and to be undefeated to get into the playoffs because the AAC is not a P5 league. The ACC desperately needs to keep some type of automatic seat into the NY6 scenario/Orange Bowl. After "I can get you to the NFL" the most important recruiting pitch is that "you can pay for a national championship here" - If there were no auto bid for Gonzaga hoops, you wouldn't know they had a team- but Few tells kids... we win 6 games, we win the national championship. Try telling a football player that if you aren't part of the NY6.. It's huge

TBH I don't think ESPN cares that much.

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About maximizing the value of their sports contracts, relationships, and profits?

Well, they better get with the program, then.

What would be interesting works be a "merged" ACC/SEC with a relegation model for football and basketball. Basically have two tiers in each sport, the top tier which qualifies for the sport's championship game and a lower teir which allows for revenue collection and an opportunity to move up if the program starts to find success. Schools would then have a wider net for Olympic sports as there would be many more schools that could host say gymnastics if they wanted to. because there would likely be enough schools to actually have a competitive conference model. All Olympic sports would be in the same tier, but maybe with pods.

This would put the give more Clemson, VT, FSU, Bama, Georgia, etc football matchups and put Uva, Vandy. etc together, but not out. Also would get Duke, Kentucky, UNC, etc together in basketball and relegate the rest.

Edit: oh and ND is lower tier in both unless they agree to full membership status.

I am not sure what to do with my hands now

Great idea but find me a school or twenty that would volunteer to start off relegated with a worse conference slate.

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

How about 50 of the 60+ g5 schools?

It wouldn't be the ACC and the SEC doing this; it would be the Acc and the Sunbelt, for example.

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which isn't what the comment i replied to said, but sure I'll humor you. does hitching the Sun Belt to the ACC move the needle for anything? let alone revenue/tv markets etc etc

edit: the more i think about it, the more it just comes across as the ACC acknowledging it's not a power conference

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

All the schools would get paid the same, just start with last year's conference records and swap the bottom and top 4 teams the first year and then swap the bottom two and the top two the years after that. The basketball schools will not complain about being in the bottom tier of they get the same payday, same with the football schools in the basketball version. Most of these schools only care to really support one or the other and would admit it behind closed doors.

I am not sure what to do with my hands now

Why would the schools at the top agree to subsidize even more mediocre programs than they already are?

I know gate and concessions arent what they used to be relative to TV deals, but we're gonna take Clemson and Miami and replace them with Vandy and Mizzou and expect ticket sales and fan engagement not to decrease?

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Because it would drive more matchups between the top of both conferences and less blowout snoozers where Clemson hangs 65 on Cuse.

The negatives I see is that you would be setting up the best schools in each side for a meat grinder of a schedule and eliminate all the easy paths to the playoff. The networks would love it, the coaches may not. An expanded playoff would make this more palatable. And rivalries would be hard to keep with the revolving tier structure.

All the top schools already subsidize the bottom feeders of their conference, a relegation model would at least take those lower attendance games off the schedule and backfill them with higher interest matchups.

I am not sure what to do with my hands now

But are you seriously adding any growth to the pie? Why would the SEC agree to average their media rights deal with the ACC's? What Clemson and Miami bring to the table is not enough to offset having to split the pie more ways.

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Why would any current SEC school sign up for a deal that would potentially have them making significantly less money per year if their football school has an off year when they can just keep things the way they are and have their financial futures secured for the next 20+ years?

Relegation is a non-starter because it relies on those who have already secured the bag to voluntarily take on the risk of not having the bag anymore. That's just not a realistic ask in a capitalistic society where the overwhelming mindset is 'fuck you, I got mine'.

This is my school
This is home

☝️

To be the man you gotta beat the man!

Instead of a relegation model, why not just take the thirty total programs in the SEC and ACC and essentially divide them up and make two new "leagues" of 15. Bid the media rights collectively but market it as two separate brands where you can have cross league play. Have a mini playoff to determine a champion between them. Could even out the competitive balance a little bit but also produce some great matchups you wouldn't see otherwise.

this is basically what I was proposing, but would give teams a chance to move up in the world and not just give up on a sport as well as not letting a school milk the top.

I am not sure what to do with my hands now

Ahh relegation model, like when we were in the Big East for Hoops and the league did not invite everyone to the tourney. nice.

Well the latest VT BOV agenda was absolutely loaded with discussion on conference realignment and the changing landscape of athletics. I really do hope our leadership is being proactive in this (I.e. talking to the SEC seriously) if we don't want to be left behind. Jim Phillips longing for the good old days of the "student-athlete" isn't going to add up to $7 bil. ACC has some nice brands and aspects, but horrendous leadership and too many non-factor brands diluting the revenue share. Did anyone outside of Pat Narduzzi or Pittsburgh even care that Pitt won the ACC last season?

Was their turn.