Not sure this is good news as it prevents the ACC from competing for a new deal but it also takes steam out of FSU and Clemson lawsuits as now the deal is extended to 2036.
After the way the last few years have gone with ESPN I honestly had hoped they would decline the option.
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Yay the poor house. But I guess its better than the poorer house
Looks like the lede was buried a bit.
Uneven revenue sharing based upon branding, not performance, is coming
This is terrible for VT but better than almost any other realistic outcome.
I think branding wise we'd rank better than performance wise right now? In the ACC its pretty much Miami and FSU from a national branding perspective. Everyone else should be relatively in reach of VT.
The thing that really sucks with the whole "perception of brand" these days is that our viewership ratings are influenced by being on channels people don't get. Other programs (fsu and clemson cough cough) get eyeballs for losing on ABC in a circular logic spiral.
Yup. negative feedback loop. I have no idea how they're going to quantify "brand", but it takes multiple years to build a brand. And the nature of this new financial arrangement makes it MORE difficult for "brandiess" schools to put together the kind of consecutive seasons needed to build brand.
They've put in place a system the virtually guarantees that anyone not in the "Brand 4" will never catch up. Which, taken to its logical conclusion, means the ACC will forever be a second-rate conference, which does the "Brand 4" no favors.
Are they basing branding on Football or Basketball, both? Or perceived value? Otherwise, You know the ACC thinks UNC and Duke are the most valuable assets.
Divvying up football revenue based on perceived basketball fame would be very on #GoACC brand.
This is so stupid. There's two things that could happen:
I just hate this. Every conference to do uneven revenue share has fallen apart. Let's just get it over with.
Well not only that but we joined the ACC 20 years ago BECAUSE of the equal revenue sharing after being screwed over in the Big East to the extent that we were.
Should we go in this path, and take that extra step of just saying the haves are always going to get more regardless of performance, fuck it I want out of the conference. I don't even care if we are one of the haves, I don't want to be a part of an organization that does not treat everyone in it as an equal. If this goes down, I hope we vote against it, and use that vote to justify suing our way out, even if that means we end up somewhere like the Big XII.
This is part of my working theory on why Sands green lit the SMU/Cal/Stanford expansion:
But wtf do I know; I'm just some schmuck on a message board lol
Well not only that but we joined the ACC 20 years ago BECAUSE of the equal revenue sharing after being screwed over in the Big East to the extent that we were.
Ironically, that is one of the reasons Miami joined as well. They felt unequal revenue sharing put too much pressure on them to never have a down year.
This is


This conference is so totally screwed
I would really love to be privy to those discussions amongst league officials & the member ADs. I can't make up my mind if they would sound more like South Park "rabble rabble rabble" meetings, are they truly having great discussions but are clueless to what's best for the sport/fans, or are they truly having great discussions but there are just too many opinions to appease that only shit decisions are what result.
Ah yes, 11 more years of subpar coverage, spurdle commercials and me not watching.
Of course they would. Why not keep the coverage at half to a third of the price of the competition.
Matt Brown of Extra Points (the most knowledgable person around the business of CFB IMO) had a piece on this that was really good. Some excerps:
Hmmm...new Wall Street Journal article pegs VT as the most valuable ACC CFB program.
Unfortunately won't carry any weight on Tobacco Road
....and Whit and Sands won't push the envelope on it either
Yup, Tobacco Road's response...

I will be honest, I am not sure I believe it either compared to Clemson and/or FSU.
The difference is showing where VT fans actually go to away games enmass.
Two things:
Why is Kansas #17??? residual from their fucking shell game hoops program with a cult of fans. They haven't had a legitimate college player on that team in decades- but now everyone can have pros.
If CBB truly had anything to do with a "most valuable CFB programs" list, then we'd also see UK, Duke, and UNC in here. But we don't. Which brings me back to - why is Kansas here??
Asking Google...
AI Overview
The Kansas football program is considered valuable due to its long history, recent resurgence in success, dedicated fan base, and significant investments in facilities, which have led to a growing national reputation and increased interest from potential sponsors and television networks, even though it hasn't always been a top-tier program in the past.
Yeah, it's the facilities. Kansas has dumped a bunch of money into stadium upgrades and other football facilities. They also have some mega-rich donors.
These are the rankings from WSJ that Bar linked above. The calculation was supposedly based off what the programs would sell for if they were sold like pro franchises, but they seem basically made up to me.
USC is at 24 right behind Illinois (?!) at 23. Miami is at 40.
I love VT as much as any of us, but there's not a single metric or factor you could tell me where i would say yeah we're a bigger brand than USC
We "own" our stadium. Miami and USC do not. They have contractual agreements to the stadiums they play in.
ah yeah that is a nice multi-million dollar asset. I think that's the same way the Washington was usually one of the most valuable NFL franchises
Agree. Also USC is in a pro sports town. When they're good they bring in the ticket revenue but when they're bad or mediocre, there are bigger events in LA that people will watch. That has to diminish their value somewhat.
That's why some of the others are up there...captive audience and no competition for the sports dollar.
One reason why VT has such value.
What pro teams are in the state, Washington Football team? Some NASCAR events?
Yeah, lack of facilities is huge.
And just think if we had LED lights! We are coming for you little gophers.