Source: Georgia Tech and Under Armour have agreed to a new 10-year deal for UA to become the official apparel provider, effective July 1 of 2026. The deal is expected to be nearly six-times more than the average annual amount that GTech is getting from current adidas deal. pic.twitter.com/MeZfbDkuTU— Pete Thamel (@PeteThamel) October 3, 2025
Georgia Tech signs 10-year deal with Under Armour
As reported by the AJC's Chad Bishop, Georgia Tech will no be renewing its apparel and uniform contract with Adidas after it expires at the end of June, and has signed a 10-year deal with Under Armour to become the apparel provider for the Jackets.
According to Bishop the specific terms weren't announced, but a source reported to him that Tech will make close to six times on an annual basis what Adidas was sending Tech. We know that Adidas sent an average of $3.11 million, so crank that up to $18.66 million per year and now we're getting some real cash out of this.
For those wondering, Tech makes less than $2m per year from our Nike contract.
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