Learn Liberty has released a couple videos lately about how football and economics are related and I thought there might be some interest.
The first one has to do with consistent rules being important in both sports and business and the second looks at the moral hazard involved with protective equipment like helmets and the incentive they provide players to play in unsafe ways.
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I read the title as "'EXO-NOMICS' of Football"
Reading your comment made me realize that I needed to correct the spelling of economics in the title.
Insightful

maybe it's just me but both of these seem fairly obvious:
video 1: if you change the rules unforeseen things will happen
video 2: better protection results in bigger impacts, less, or no, protection results in smaller impacts
That's because it's not a serious attempt at applying theory to football. It's an attempt to use football as a guise for political evangelism.
So, how does your comment apply to football?
Please point out where he is incorrect in terms of stability of the rules.
He poses interesting points.
eh... everyone has a message, so the evangelism side doesn't bother me. My point is if you're going to make a "what if" video to promote whatever (your message, science, fact, etc) then make the answer to your hypothesis less obvious.
You're partially right, but I don't think its trying to convert people to a political point of view at all. Its an attempt to use football to demonstrate and teach economic principles in this case the principles of Moral Hazard and the Rule of Law. It would only have been considered political in the 17th and 18th century during the transition from Mercantilism to Laissez-faire.
I have ZERO interest in sparking a political pissing contest here and am making no assumptions about any posters beyond the fact that you dig Hokie football - just like me.
But color me skeptical about those videos and Mr. Horwitz.
As for the idea of taking queues from rugby/Aussi football I think it's interesting. I like learning about things like the Hawk style of tackling and think it's great for folks who love the game to acknowledge the risks and adapt to preserve it's popularity. I'd be curious to read some honest analysis of how to address these issues by actual football fans.