Football season is almost here. I'm equal parts excited and relieved. Excited, because well, college football. Relieved because the Virginia Tech offseason will be put to bed. As the season inches closer, there's less coaching scandal and unexpected attrition and more goodness.
Its Just "Philthy" !! Call him that 🔥@its_JB8 https://t.co/j39gzgGqQz— Damon Hazelton Jr. (@dahazeltonjr) August 2, 2018
(Seriously, the preseason press conference yielded the nicknames Philthy and Philthy Phil for Phill Patterson.)
And then actual football. Most excellent.
Personally, over the last few weeks I've buried my head in preseason magazines and previews. I neglected to do that the last few offseasons, and let me tell you my Phil Steele acronym game is weak. I'm the new guy at the gym, but feel very fulfilled.
As it relates to TKP, I'm enthusiastic and eager for its upcoming coverage this season. The top-notch regular features you've read over the years are back. Slept On It, Halfwits and Wagers, film reviews, By the Advanced Numbers, and Tech Tidbits are all scheduled on TKP's content calendar. Plus, there's another recurring post in the works. Beyond that, GIFTORY, "Foe"Rensics, and more will make unexpected appearances. (Keep your eyes out next week. 👀) That is to say, the content will be good.
Below is my annual preseason update on The Key Players Club (TKPC). That was supposed to be the crux of this post before I rambled on above. As a reminder, the premise of TKPC is: If you enjoy TKP, join TKPC. It's pretty straight forward. It's what keeps the lights on around here. Now onto the numbers.
Yeah, comparative membership growth between 2018 and 2017 was not great. It was 40 to 116, respectively, a difference of -76. On the plus side, the overall churn rate of 11.24% is solid. Although, the majority of people who do leave the club, do it passively because of credit card failure, they don't actively cancel. I still don't know why that happens. My best guess is the email tied to the TKP account, which receives the failure notice and remediation instructions, is not monitored. Or perhaps it's an easier way to cancel — "fixed the glitch". In either event, solving the growth issue would yield larger dividends.
In previous posts I've mentioned the largest uptick in new members occurs on days when new content is restricted to TKPC. That will continue, and the types of articles that are made exclusive will vary. I've stopped well short of providing any other exclusive content features to TKPC members (e.g. a hidden or exclusive forum as other sites have), but it's possible there's value in that.
Out of curiosity I crunched the numbers on the number of TKPers who commented 10+ times in the last 30 days (really 2,592,000 seconds). To me those are power-ish users. 190 TKPers fall into that group and 101 are not members of TKPC (53%). Yikes! And those are TKPers interacting with the site on a regular basis. Another datapoint — according to Google Analytics, in July TKPC members accounted for only 23.77% of all site traffic.
Yeah, there's lots of room for TKPC growth.
In conclusion, if you value being able to browse to TKP each day to read original content and/or interact with the best community of Hokies, and want to ensure TKP remains online for the foreseeable future, then please consider joining The Key Players Club.