UVA signs new deal quietly with Nike

http://www.dailypress.com/sports/teel-blog/dp-teel-time-uva-nike-post.html

Signed April 1 and in effect since July 1, the contract, obtained through an open-records request, is worth a minimum of $35 million, or $3.5 million annually. The Cavaliers' previous deal with Nike, which was set to expire next year, was valued at $11.8 million for eight years, or $1.48 million annually.

No one at LOLUVA will talk about the deal for some reason, ok Whit it's time to get on the phone.

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Why Nike?

stock will drop

β€œI hope that they’re not going to have big eyes and pee down their legs so to speak,” -- Bud Foster

Wont talk? Nike told them not to. That don't want that news getting out.

And I'm sure Whit is working on something. Just let it do its thing.

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

I mean, if you were Nike, would you want anyone to know that you are actually PAYING UVA football to wear your stuff?

"We judge ourselves by our intentions and others by their behavior" Stephen M.R. Covey

β€œWhen life knocks you down plan to land on your back, because if you can look up, you can get up, if you fall flat on your face it can kill your spirit” David Wilson

Why would Nike not want that known? Makes no sense.

Wet stuff on the red stuff.

Join us in the Key Players Club

loluva...
It was a joke...but would you want it known that you were paying a terrible program $3.5mil to wear your product, double of what it was before.

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

Nice of them to save Nike the embarrassment. The only game with anybody watching will be when VT comes to town, so they'll be on top anyway.

Edit: UCLA and Notre Dame are both Adidas. What was Nike thinking?

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

I thought Notre Dame was with Under Armour now

"It might be dark outside, but it's LeDay in here." - Jay Bilas

Maybe they're doing it wrong...google image search "Notre dame football" brings up a whole bunch of Adidas, even Adidas concept photos.

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-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Really makes me hope that Nike does right by Virginia Tech.

Ad campaign featuring classic moments in UVA football history: Just 'Hoo it!

Execution!
.

Emotion!
.

Spirit!
.

Celebration!
.

Victory!

That last one is very compelling.

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-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

VicTory

FTFY.

"Exit light..."

so clearly on the field performance has nothing to do with compensation. Otherwise these clowns wouldn't be getting handed $1.5 million dollars more than us each year for sucking it up on the gridiron.

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Basketball has to be taken into account, why UNC has a higher deal also, but VT should be able to get close to that deal.

Wet stuff on the red stuff.

Join us in the Key Players Club

agree here. basketball is Nike's saving grace when it comes to brand awareness. UA and Adidas are ruining Nike in football

UA and Adidas would probably drive differentiation across football and other sports

I for one think that stuff like wrestling, girls soccer, our proximity and importance to NOVA WASH BALT markets....

If we make all three vendors compete and we get innovative in our use of the uniforms... these things should be a huge piece of change that has been a long time coming

The NFL wears Nike uniforms tho and the NBA wears Adidas...

"It might be dark outside, but it's LeDay in here." - Jay Bilas

NBA will be moving to Nike in the 2017-2018 season. FWIW

"These people, are losing their minds! This is beautiful"

Got to give them credit--they want to look their best when playing football at its worst.

VT '10--US Citizen; (804) Virginian By Birth; (979) Texan By the Grace of God.

Rick Monday... You Made a Great Play...

I also root for: The Keydets, Army, TexAggies, NY Giants, NY Rangers, ATL Braves, and SA Brahmas

They're a lot like UMD in that regard.

Except UMD also has that special "did my eyes just vomit?" quality to their uniforms that's so hard to replicate.

A decade on TKP and it's been time well spent.

"It might be dark outside, but it's LeDay in here." - Jay Bilas

I love my Maryland flag.
But their unis remind me of this

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

Ooooooooooooooooooonce... there was this schooooooooooooooooooool who... sold their soul to Under Armour because their execs were alumni... and wheeeeeeeeeeeeen they finally signed up...... they... looked... like seizures vomited up blood... they couldn't quite explain it but now they just acceeeeeeeeeeeeeeeeeeeeeept iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiit

mmmmmmmm mmmmmmmm mmmmmmmm mmmmmmmm

mmmmmmmm mmmmmmmm mmmmmmmm mmmmmmmm

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

That song always reminds me of Dumb & Dumber

VT '10--US Citizen; (804) Virginian By Birth; (979) Texan By the Grace of God.

Rick Monday... You Made a Great Play...

I also root for: The Keydets, Army, TexAggies, NY Giants, NY Rangers, ATL Braves, and SA Brahmas

On an unrelated note, Do any of you vaguely remember a crash test dummy tv show from the mid 90's?

"The Big Ten is always using excuses to cancel games with us. First Wisconsin. Then Wisconsin. After that, Wisconsin. The subsequent cancellation with Wisconsin comes to mind too. Now Penn State. What's next? Wisconsin?" -HorseOnATreadmill

We definitely had some of the toys. Smash up car, baby ejector car seat....

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-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Had some of the toys and the board game.

90s trivia tidbit: The voice of the main crash test dummy was also the voice of Garfield in the animated series.

And also Peter Venkman on The Real Ghostbusters

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Oooh, good one. Used to watch that one a lot, too.

Just makes it look so, so, so much worse that Jim Weaver's last act as AD was to extend our contract like he did on his way out the door.

Sorry, no way that UVa should have an apparel deal thats essentially twice as valuable as ours. Fucking pathetic.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

I can see them and UNC having a slightly better deal than Tech based of basketball but not that much higher.

Wet stuff on the red stuff.

Join us in the Key Players Club

Basketball, sure... but that shit ass UVa football program that has finished bottom of the Coastal, for the majority of the past 5-10 years... That has to counterbalance a lot of it. Sure, they have baseball, and lacrosse, but those don't drive revenue sales, and aren't high visibility sports....

I dunno, I just don't get it. The more I see these contracts come out, the worse and worse our extension looks. We literally left millions on the table.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Similar to the previous overarching deal, this one acknowledges that the Cavaliers have separate and far more modest relationships for baseball with Rawlings, for men's and women's swimming with Speedo, and for men's lacrosse, a deal that's under negotiation and was with Gait Debeer.

So can't even count baseball in it.

Wet stuff on the red stuff.

Join us in the Key Players Club

....wow....

So basically, they got $3.5M for a basketball program that has 1 conference title, and peaked out at a, what Sweet 16 berth... yet we have a football program with 4 conference titles in 10 years, 5 BCS bids in 10 years, and an Orange Bowl win, in a higher profile sport, and the best we can manage is $1.8M?

The more we see these other deals, the more it looks like we didn't even try to negotiate, we just rubber stamped Nike's lowball extension when it was offered.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Nike's lowball offer and ECU for the next 12 years.. what's wrong with that?

Weaver signed the extension with Nike
Babcock signed the extension with ECU

Both are bad, but I can't imagine the Nike extension is going over well in Merryman right now, because during a time when Whit is trying to do whatever he can to bring in additional revenue streams, it has to absolutely kill him to see the literally millions per year left on the table with our lowball Nike extension through 2021 that was signed literally a couple weeks (extension was signed in Feb, he was hired in March) before his hiring was announced.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Whit said something in an interview and I'll need to go find it, but it almost sounded like he approved the deal also. Something to the effect, "it came across my desk" he might have just meant he just saw and found out about I guess, but I can't see an outgoing AD signing a deal.

Wet stuff on the red stuff.

Join us in the Key Players Club

At that same time, Whit also said numerous times last year, when asked about Stick It In that his first act as Athletic Director wasn't going to be to undo anything the old administration did, out of respect for them.

Would not be surprised if that mindset carried into this contract as well. He wasn't going to immediately shop us around to the closest bidder, and he wasn't going to veto a contract already negotiated and agreed upon.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

So what you are saying is that he had to make a few moves before he brought Stick It In back so it wasn't in the list of first things done...

"I'm too drunk to taste this chicken" - Colonel Sanders via Ricky Bobby

Is this documented ANY WHERE?

I've never been able to find a confirmation of it, but I do find it a bit annoying, if true. The time to sign a major extension is after a GOOD season, not a bad one. Or just after your major in state competitor gets a large bump in their deal.

Oh, and contract extension or no contract extension, I'd be having a conversation with them. Nike should do the right thing, and that means an equitable deal.

you'd think a AD on the way out wouldn't even sign something this big without having the next one in line meet with nike ect ect.

I think a "you don't HAVE to change our deal, but if you don't, I wouldn't even bother trying to renew with us when this contract runs out" would go a long way in that conversation. Of course, the contract expires in 7 years so that's still a lot of lost money in the meantime (or saved on Nike's part).

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There doesn't need to be a big threat in it, more of a "we'd appreciate it if you did the right thing" quality.

There should be some equity, given the likely success of VT basketball and football in the coming years.

It's underhanded on Nike's part to have that big a discrepancy in the deal, and certainly an opportunity for Under Armour. Not my preference, but if I were Whit I'd be a little pissed at Nike right now.

They can always plus it up and make it a 10 or 12 year deal.

My favorite part of the article is about the performance bonuses

Football: $10,000 for non-playoff bowl with a payout of at least $3 million, $25,000 for the College Football Playoff semifinals, $50,000 for the CFP title game, $100,000 for the national title. The previous football bonuses were $15,000 for a tier one bowl, $25,000 for a Bowl Championship Series game and $25,000 for a national championship.

That's pretty optimistic to even put those in the contract considering the state of lolUVA football right now.

THE Virginia Tech
Roll Hokies

We have the same bonus structure.... including performance bonuses for making the Final Four and winning a National Championship in basketball....

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

touch sir, I do like our chances of reaching the final four a little better once Buzz gets a few recruiting classes into Blacksburg.

THE Virginia Tech
Roll Hokies

Yea, But football will need a huge makeover. Beamer gets 250k for winning ACC and National Championship. Buzz gets 475k for the same.

I'd LOVE for that to become a problem.

Not that money is the great motivator, at sports especially. But it sets the tone in my opinion

Trying to tap into the heavy polo shirt market no doubt...

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
β€œI served in the United States Navy"

meanwhile ND is getting hooked up by UA.

When time comes to restructure our deal I hope Whit let's NIKE, UA and ADIDAS have a bidding war for us. We could get paid very handsomely and look fucking awesome while doing it.

an O&M version of this for OSU game would be absolutely awesome!!

Judging from the picture, that would end up being #AllMaroonEverythingExceptTheHelmet

___

-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

a white helmet with Chrome Maroon VT. one can dream right???

the chrome orange VT was definitely a hit

wonder if the dude at cruhland would be able to make/photoshop that?

When they go to bidding wars, Nike always bids the lowest and ends up winning the majority of the time. The UA offer for Michigan was insane and they picked Nike with the lower number.

all maroon everything

from my research UA will only do deals that are 10+ years.. aka Cincy and ND's deals

Correct me if I'm wrong, were we not hyping our deal at the time?

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-What we do is, if we need that extra push, you know what we do? -Put it up to fully dipped? -Fully dipped. Exactly. It's dork magic.

Nope... the extension was signed in secret and wasn't publicized. The only way people knew it did was that the dates on the public documents changed, and there were some casual remarks made last year to various Hokie Club groups that the Nike deal was extended.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

If your deal has to be a secret, makes you wonder about it.

LOLUVa's deal was pretty secret and it is a heck of a lot better than ours for a piss-poor football program and a pretty good basketball program. I gotta believe the value of our football team in recovery and basketball team on the rise has got to outweigh the collective value of LOLUVa's programs.

Let's face it, Nike is a business. As a business you try to get the most bang for your buck. If you can spend less for more, you're going to do it unless there is a quantifiable financial downside (bad PR, for instance). Keeping the details secret longer gives you a leg up in other negotiations. In this case, this comes out with 7 years left in our contract. Assuming the states of the programs is comparable then, we've still had 7 years to settle down from the initial outrage and they've minimized backlash while getting a good deal.

Warning: this post occasionally contains strong language (which may be unsuitable for children), unusual humor (which may be unsuitable for adults), and advanced mathematics (which may be unsuitable for liberal-arts majors)..

Assuming the states of the programs is comparable then, we've still had 7 years to settle down from the initial outrage and they've minimized backlash while getting a good deal.

I don't think anybody is going to overlook a discrepancy of this size even after seven years. I'd be mentioning this with Nike. I wouldn't expect them to redo the deal, but I'd let them know that "I noticed". Should UVa's deal be double that of Virginia Tech? They'd better have a pretty good rationale for that.

When you've got long-term relationships, it's better not to completely take advantage of your partners.

Edit: After reading about this, it's pretty clear that Under Armour was making a play for UVA, and that was likely a big driver for this. But it doesn't really change my feelings about it.

Edit: After reading about this, it's pretty clear that Under Armour was making a play for UVA, and that was likely a big driver for this. But it doesn't really change my feelings about it.

Just more spokes in the wheel on why signing an extension instead of negotiating for a new deal was so stupid. Didn't even try to allow UA or Adidas to bid on our contract. Didn't even try to artificially inflate our value due to a bidding war.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

I gotta believe the value of our football team in recovery and basketball team on the rise has got to outweigh the collective value of LOLUVa's programs.

Especially when you realize the LOLUVa Nike contract specifically does not take baseball into consideration because of the already existing deal with Rawlings.

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Fwiw, the old UVA deal was supposed to end 6/30/16. They signed a new one early.
It's been rumored that we are templating (yeah, I made that up) our unis across all sports to make them unified in look, color, logo. When this happens, most likely next year, I can imagine there will be a new deal for us. Thusly signing a new deal before our current one expires on 6/30/18.

And while this is in the works, we are operating under the old deal. Nothing has been done to trigger a new deal. So, we are working on a new one, and when it's done, the details will come out. Until then, nobody is going to leak the amounts or length of a new contract.

Here's a link for the contracts as of mid 2014. The box at the bottom provides the searchable stuff.
Nike Adidas UA (Russell)

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

That's different from what some are saying. They're saying that there is a deal in place until 2022.

the article referenced in the original post says 2022.

In the ACC, Virginia Tech's Nike deal runs through 2022 at $1.98 million a year, North Carolina's through 2018 at $3.77 million annually, Florida State's through 2023 at $5 million a year.

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That doesn't mean a new one can't be signed...that's my point. UVA signed theirs early. And it seems like the ones that have waited until there's is up have signed with someone different. The rumored "updates" from Nike wouldn't be happening if we are going to switch, and understanding what others are getting, most likely will come with an updated deal.

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

From the Daily Press article in the OP:

In the ACC, Virginia Tech's Nike deal runs through 2022 at $1.98 million a year

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

Those look sick. It helps all of those teams have larger fan bases... That's why I want the UA switch. Immediately we'd be a top 5 brand

Not in SEC--: Check
Not in Pack 12--> check
only ACC team is FSU--> National Championship will get you this.!

How big was Michigan's contract? Because they didn't even get these shoes.

Kinda shocked at MSU and Tennessee (new contract with Nike too though).

Michigan's Nike doesn't start till 2016

I'm surprised UVA doesn't have Lacoste unis.