Great hire by Vince McMahon
If you don't know his background, Oliver Luck is the father of one of the best quarterbacks of this generation, the Colts' Andrew Luck, but he's also one of the most respected sports executives out there.
A quick run through his bio, via the league's release: "Luck served as president of NFL Europe and general manager of the league's Frankfurt Galaxy and Rhein Fire. Most recently Luck was the NCAA's Executive Vice President of Regulatory Affairs and Strategic Partnerships where he oversaw all NCAA regulatory functions including enforcement, academic and membership affairs, and the Eligibility Center."
He was also a Rhodes Scholar finalist, the athletic director at West Virginia, the president of Major League Soccer's Houston Dynamo, an Academic All-American quarterback at West Virginia and a second-round pick in the NFL draft, playing five years with the Houston Oilers.

Comments
Does... he hate me?
I wonder if he will get booed as much as Roger Goodell
I just hope Goodell receives The People's Elbow more.
How do you like that? Maybe the XFL will play more than one season now.
If they actually get rid of the gimmicks but keep the player chosen jersey nameplates this might end up being something worth watching for more than just the scene it'll make.
If you don't think the primary reason for this to exist is to just pander to a certain segment of the populace, you haven't been following the life work of Vince McMahon very much
He has clearly stated the gimmicks will be gone. Luck has been put in charge to make sure their is an emphasis on real football this time around.
I meant gimmicks related to the game being played. Not the theater that may surround it.
"Those kind of people" much?
All business is about supplying a product that isn't adequately being provided elsewhere. Also known as "pandering ".
Crapping all over a large percentage of your customers is a pretty tried and true way of encouraging market competition that is a little more focused on the customer experience.
I think he is going to try to do exactly what he did in the Wrestling World.
There are a ton of football minor leagues around the country. He makes his minor league puts it on his network, doesn't have to pay anyone, keeps all the cash, or maybe teams up with a streaming service and gets paid.
Then he goes out and purchases the other minor leagues and puts them out of business.