Using Social Media to Engage the Fanbase

This is a small drop in the bucket, but after lamenting the secrecy and lack of engagement from the VT football program I have to give some kudos to what is hopefully a growing trend in their social media engagement. Shortly after a thread where we discussed at length how frustrating the closed off feeling of the program was we have seen an uptick in "behind the scenes" type material. From "Mic'd Up" type videos being posted from some practices to this it seems they are making a move in the right direction.

It's a small step, but one that I think they need to continue. Building a strong and engaging social media brand would be beneficial for both engaging the current fanbase and future recruiting efforts. Hopefully, this is part of an overall plan to open up the program more. The closed door policy with the media remains the most frustrating aspect of the Fuente regime, but I am hoping this small trend is signaling a coming paradigm shift within the way the program is handled. It's way too early to call, but I did want to point out what I think is the start of a positive trend in engagement.

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To you from failing hands we throw
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To you from failing hands we throw
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To you from failing hands we throw
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To you from failing hands we throw
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To you from failing hands we throw
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