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I unfortunately have 38 years of post season experience with this remark.

Academia is the primary beneficiary of athletics doing well. They get better students, they end up getting more engaged alumni willing to donate, and the overall campus culture ends up doing well. With the school having a higher profile, you're going to be able to attract better talking conferences and concerts that will put money into academia.

Case in point:

Here's the rub; the colors on that 2018 branch sheet are not the colors of the uniforms in those photos on the 2016 TSL article. The baseball and softball uniforms in the 2016 TSL link look the closest to my memory of our older colors. Our older colors are a much darker and purpler maroon and a redder orange than the brand sheet or the university's current RGB color standards.

Sure, they use the same name. But they changed the colors to make them uglier.

dammit, Bobby, think bigger.

The HiTechs, brought to you by Victoria's Secret.
The Armani Owner's Suites for the biggest donors.
The Apple Scoreboard

And, of course

The apparel deal with Polo by Ralph Lauren

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