Brand merchandising

So I just relocated to the Northern Virginia area. I've noticed that there really aren't many Virginia Tech merchandise stores up here. Sure, lots of places sell Tech gear, but I have yet to see a whole store dedicated to it. I lived in Alabama when I was younger (War Eagle), and pretty much every mall had a split store called Tiger Pride / Bama Fever. It was just for Auburn and Bama gear and sold everything you could imagine. Do y'all think a store like that would do well in Virginia? It would definitely help build brand support and loyalty.

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