"Hoo do you do, fellow kids? Get it? It's like that popular internet may-may from that very relevant, new, hip show on NBC called 30 Rocks. Except I replaced "How" with "Hoo" as a clever reference to my current employer's alternate nickname, indicating that I too am on the up-and-up and hip with the zeitgeist. This hat is so stylish and cool. My wife says it makes me look like Lane Kiffin."