OT: The Beer Label Dictator

That is one frigginly annoying mobile link. It takes you to the bottom of the page and then reloads about every 30secs and pushes you back to the bottom of the page. Ick.

Don't believe the Daily Beast.
Feds aren't that important to labeling, it's the state ABC that does most of that.
Fed requirements are small and not everything gets submitted through him.

And no, we don't hold him in reverence. The Beast is making s$&t up again.
To keep the politics out of it, why would someone producing a product hold someone in reverence that sits behind a desk that holds the authority to shut him down?

More like irritation than anything else, and like I said, this guy does not approve every beer label in the country, it's the state guys that are the complete pain in the backside with that. His job is just to make sure it makes no medical claims and is clear about it being beer.

The part about it being rejected for saying India Pale Ale was probably actually the state ABC guys. He doesn't care about that.
I once had a label rejected for a seasonal Irish Red. They told me it implied the beer was made in Ireland. I told them the style of beer, drfined by BJCP, was properly called IRISH Red because that's where the style originated. They didn't care, I couldn't call it an Irish Red.

We've learned that for a seasonals going in kegs, the labels just say Conductor's Choice #1, #2, etc.
That way we don't have to wait 60 days to have keg collars printed.

And it's labels for everything, kegs, growlers, each different sized bottle or can.

So if I create a new beer and package it in 1/2 and 1/4 keg, 12 oz bottle and can, that is 4 different labels. All requiring separate paperwork and approval. 30 days if I'm lucky. More often, on day 29, I get a rejection notice and have to change the position of a word or letter a few pixels and resubmit.