No details on the value of the deal (though, the article says its a 50% bump per student), but the part that I found most interesting is the following:
Boston College announced the deal as well on Tuesday morning. The press release said that New Balance will be the apparel company for 30 of 31 teams (football is not part of the deal). The facilities upgrade will also be significant.
"The partnership will grant several BC teams access to the new state-of-the-art TRACK@New Balance that is currently under construction. The new sports complex at Boston Landing will feature a 200-meter hydraulically banked track, seating for more than 5,000 spectators, and facilities for training, events, and recovery."
Apparently, the only reason that football is not included is because NB does not have a football business and doesn't plan to get involved there, though they are not ruling out the option to outsource the manufacture of football uniforms while slapping a NB logo on it.
This leaves open the option for them to still strike a deal with someone else for football, which would allow a financial double dip in this venture. Seems smart, in my opinion.
April 28 Update - Double dip complete
Boston College & adidas entered a 3-year partnership where adidas will be official athletic footwear, apparel & accessory brand of Eagles' football program thru 2023 season— Brett McMurphy (@Brett_McMurphy) April 28, 2021