BC splits its apparel deal, inks with New Balance for all but football, which will be with Adidas

By: Alum07
🦃 LEG KING 🦃
on April 13, 2021, 10:33 AM | 36 comments

Boston College Inks Apparel Deal With New Balance

No details on the value of the deal (though, the article says its a 50% bump per student), but the part that I found most interesting is the following:

Boston College announced the deal as well on Tuesday morning. The press release said that New Balance will be the apparel company for 30 of 31 teams (football is not part of the deal). The facilities upgrade will also be significant.

"The partnership will grant several BC teams access to the new state-of-the-art TRACK@New Balance that is currently under construction. The new sports complex at Boston Landing will feature a 200-meter hydraulically banked track, seating for more than 5,000 spectators, and facilities for training, events, and recovery."

Apparently, the only reason that football is not included is because NB does not have a football business and doesn't plan to get involved there, though they are not ruling out the option to outsource the manufacture of football uniforms while slapping a NB logo on it.

This leaves open the option for them to still strike a deal with someone else for football, which would allow a financial double dip in this venture. Seems smart, in my opinion.

April 28 Update - Double dip complete

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Comments

Jander75's picture Jander75 | 5 years 2 months #

Hmm, I am intrigued. With revenue shortfalls rampant I wonder if something like this is even a possibility for us?

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

Hokiemacho's picture Hokiemacho | 5 years 2 months #

I wouldn't characterize it as double dipping per se. The football only contract will be smaller than a normal apparel deal because they are only paying for football gear plus whatever cash is in the deal. It's an innovative way to structure it for sure.

DFWHokie's picture DFWHokie
STRANGER IN THE ALPS
| 5 years 2 months #

30 of 31 teams at BC about to gains some serious grilling skills.

2HokiesIn1's picture 2HokiesIn1
PICK 6 BIG SHOOTS
| 5 years 2 months # ^

The Groundskeeping Crew spearheaded the negotiations.

A decade on TKP and it's been time well spent.

seth28's picture seth28 | 5 years 2 months # ^

You betcha

There are wolves and there are sheep, I am the sheep dog

bar1990's picture bar1990
ATLIEN
| 5 years 2 months #

Very interesting, thanks for sharing.

senjohnblutarsky's picture senjohnblutarsky | 5 years 2 months #

When we originally signed on with Nike, it was football-only.
So, we've been there before.

757hokie83's picture 757hokie83
CLASS WAR VETERAN
| 5 years 2 months #

How you tell the incoming freshman from the upperclassman, freshman haven't cut enough grass in theirs yet

Now finish up them taters; I'm gonna go fondle my sweaters.

VPIhokieME's picture VPIhokieME
'_'
| 5 years 2 months # ^

I see a very dedicated consumer of NB

Onward and upward

vtcivengr's picture vtcivengr | 5 years 2 months # ^

Looks like whoever hosted the retirement seminar takes their clean floors seriously.

"A person is smart. People are dumb, panicky dangerous animals and you know it." - K

tjbhokie's picture tjbhokie | 5 years 2 months # ^

Idk where you live, but that is the most Williamsburg looking street/house

Free Hugh

757hokie83's picture 757hokie83
CLASS WAR VETERAN
| 5 years 2 months # ^

I live in the outer banks, that's not my photo, lol

Ur definitely right though, looks like a Williamsburg or maybe Chesapeake subdivision

Now finish up them taters; I'm gonna go fondle my sweaters.

InEnemyTerritory's picture InEnemyTerritory
PIE!
| 5 years 2 months # ^

This looks strangely reminiscent of my closet....well the first three or four pair, at least.

Take the shortest route to the ball and arrive in bad humor.

HokieAlum6144's picture HokieAlum6144
| 5 years 2 months # ^

I am only allowed one work set before the wife tosses the older ones. Then again most of my shoes explosively fail at some point. Sides, toes, sole falls off...

gobble gobble chumps's picture gobble gobble chumps
PLS
| 5 years 2 months #

i guess you could say that boston college is bringing

a new balance to the way they're monetizing their non-revenue sports

YEAAAAAAAAAAAAAAAAAAAAAAAAAAAAH

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

vtnerf's picture vtnerf
🏌️‍♂️⛳🍀🍺
| 5 years 2 months # ^

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

gobble gobble chumps's picture gobble gobble chumps
PLS
| 5 years 2 months # ^

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

VPIhokieME's picture VPIhokieME
'_'
| 5 years 2 months # ^

this sort of smugness gets you shot

Onward and upward

vtcivengr's picture vtcivengr | 5 years 2 months # ^

Truth, I seen it happen. Poor Bubby.

"A person is smart. People are dumb, panicky dangerous animals and you know it." - K

vtnerf's picture vtnerf
🏌️‍♂️⛳🍀🍺
| 5 years 2 months # ^

To you from failing hands we throw
The torch; be yours to hold it high.
@VTnerf on insta, @BuryHokie on twitter, #ThanksFrank

APrimusHokie's picture APrimusHokie | 5 years 2 months #

They gonna have some killer baseball cleats,👀

The taste is so divine
A chemical come alive
Welcome to your vice
Good luck with life
'Cause you can't
You can't
You can't kill me that easily

jmecca's picture jmecca | 5 years 2 months #

I wonder how this will effect recruiting for BC. If players really do choose schools because of flashy uniforms and big name sponsors, I'm not sure New Balance will cut it for most 18 year olds.

gobble gobble chumps's picture gobble gobble chumps
PLS
| 5 years 2 months # ^

on the other hand, new balance is definitely having a moment

https://www.reddit.com/r/malefashionadvice/comments/5xnngh/question_when...

https://hypebeast.com/2020/12/new-balance-year-in-review-992-327-2002r

https://www.esquire.com/uk/style/shoes/a34436065/new-balance-trainers-990/

https://www.inputmag.com/style/new-balance-casablanca-aime-leon-dore-pap...

https://www.complex.com/sneakers/why-new-balance-is-having-its-most-exci...

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

jmecca's picture jmecca | 5 years 2 months # ^

I stand corrected! Apparently this 34 year old has no idea what the "kids" like.

tjbhokie's picture tjbhokie | 5 years 2 months # ^

The grey ones were super popular when I was in high school in the late 2000s

Free Hugh

gobble gobble chumps's picture gobble gobble chumps
PLS
| 5 years 2 months # ^

more of a lifestyle thing than an athletics one tho

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

2_Hokie_5's picture 2_Hokie_5 | 5 years 2 months #

I'm not sure if it factored into BC's decision making, but NB has been working hard recently to regain some of their clout amongst teenagers and young adults. I know Jaden Smith paired up with them to make a line of shoewear a'la Yeezy's
Linky here

⭐⭐⭐⭐⭐⭐ #YNWA

seth28's picture seth28 | 5 years 2 months #

They should stick with under armour for football. One of my biggest wishes for Hokie football. Under armour is much more smoother and looks better in my opinion.

There are wolves and there are sheep, I am the sheep dog

Jander75's picture Jander75 | 5 years 2 months # ^

But can we protect this house?

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

jpcvt's picture jpcvt | 5 years 2 months # ^

Based on the W/L record at Lane for the last 10 years, no...no we can't.

seth28's picture seth28 | 5 years 2 months # ^

I think the motto fits very well for us.

There are wolves and there are sheep, I am the sheep dog

ATownHokie's picture ATownHokie | 5 years 2 months # ^

Under Armour is currently being sued by UCLA for ending their contract a year early.

Alum07's picture Alum07
🦃 LEG KING 🦃
| 5 years 2 months #

And as expected, they've double dipped and signed on with Adidas for football

"When I was growing up, Virginia Tech was a school that was kicking ass and taking names, and it's time we get back to that" - James Franklin

afreitas112's picture afreitas112
| 5 years 2 months #

Strong move by BC. New Balance is at the top of the sneaker game (and hypebeast game in general) right now. If NB provides sneakers to the football team for off-field wear they are going to see a nice response by the kids they're recruiting.

Jander75's picture Jander75 | 5 years 2 months # ^

Not to mention all the lawns they will be able to mow!

I can imagine no more rewarding a career. And any man who may be asked in this century what he did to make his life worthwhile, I think can respond with a good deal of pride and satisfaction:
“I served in the United States Navy"

Noble-Hokie's picture Noble-Hokie | 5 years 2 months #

As a Liverpool fan I have some respect for New Balance....loved Liverpool's New Balance kits sadly they just switched to Nike now their unis are meh