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"funding respectable rosters for the other sports" - invest in coaching... one time expense. Hire Coastal Carolinas baseball coach, UNC women's soccer coach, Oklahoma States golf coach. done. competitive on day 1, one time/infrequent expense.
I don't see how we can sustain the amount of money on a recurring basis for football, and basketball while funding respectable rosters for the other sports. Not when our annual football revenue is in the tens upon tens of millions below the P2 schools on an annualized basis. It's a compounding expense that's far too great.
After 25 years of season tickets we passed on ours and dropped down to maintenance levels of giving to the Hokie Club after more than a decade of being Golden Hokies. We had awesome seats but the ROI just wasn't there from a fun standpoint anymore. And part of that is the realization that my donation is a fart in a hurricane of what is actually needed to compete. It's just not sustainable in its current form, imho. Contraction and Super Leagues are coming and we don't have the stroke for that lift.
Easy cowboy; I got one there now and most likely twins heading there in a few years. i can handle the athletic fee going to 700-800 but not the thousands...
Meh, if you undo conference realignment and return to 2007 conferences, then all the conferences are demanding about the same TV money, and the imbalance would be significantly smaller, even 'overcome-able' for a lot of schools that are now struggling.
I think the point of this whole thing is that they do have the money, they are just not choosing to spend it on athletics.
If this is a cash cow and secret to success, just raise the athletic fees to 20K per semester and be done with it. As this is such an "untapped" revenue stream.
I think both can be true - I believe that VT had monetary issues before NIL - I also believe that NIL has made it infinitely more difficult for VT to keep up financially. I don't think the two are mutually exclusive.
Yes this is correct, the athletic fee is every semester (at least fall and spring). Not sure if they include one for summer/winter/or maymesters
If one doesn't have the money then they can't buy it.
It is easy to type "VT needs to step up and spend the money", but whatever money they can spend it will not be enough to keep up with today's sport.
They can invest more money into athletics and can improve the overall state of affairs (I'm down with that) but it will pail in comparison as to what is needed to be a big dog waiting for its invite to whatever P2.1 will look like in the near future.
I really don't have an answer to this mess. It's so fucked up at the moment. It's what's giving me pause.
I am 100% blaming VT's current situation on NIL- which is not regulated, and players simply go to the highest bidder. That is what is killing VT. Our payroll is nowhere near enough to attract actual good football players. So yeah, its 100% related.
True. I'll be interested to see how that unequal revenue sharing is structured (read as: "how much schools get for winning the league"). It may have been shared before but I definitely missed it if so, and I'm technically in a Board meeting looking busy so can't quite look at this moment. I'd love to see where he wants to put the additional $$ he's asking for.
This is a great question. There is no good answer, no silver bullet. The situation sucks.
VT needs to determine what they can realistically invest in athletics and stick to that baseline if I were to make a broad generalization.
If at any time a HNW donor(s) hits it big and decides to throw a huge sum of cash to VT athletics then those years would see a spike from the baseline.
Basically, I would be conservative with spend until there is more sanity, structure, etc before "going all in". We all can guess at what it's going to look like in the next 5 years and end up being totally wrong.
It not a loser mentality. It's a very realistic mentally. Trying to keep up is way way way to high a cost and money we don't have enough of , just like many other college/universities.
It's a reality due to the absurdity of everything CFB has become.
Not really doing anything to disprove my signature with these remarks
Lol this comment wins the thread here in my opinion
It not a loser mentality. It's a very realistic mentally. Trying to keep up is way way way to high a cost and money we don't have enough of , just like many other college/universities.
It's a reality due to the absurdity of everything CFB has become.
Also, my opinion wasn't about my wants and yearning to be a good football program again, it was around my opinion that VT will continue to recruit enough students regardless of the VT football state of affairs.
Only helps if you know you are leaving and know you have a better place to go.
I think the House settlement, unequal revenue sharing, and impending realignment have led to a greater sense of urgency.
Join The Key Player's Club to read comments posted in exclusive content and its members only forum.
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If we really opened up the coffers and funded basketball above the ACC average, I haven't heard about it
Well that's because we haven't
Showing this slide, Sebring asked the BOV, "How much should we be investing?" Also, should Virginia Tech be towards the top in just football or men's basketball too? pic.twitter.com/Oaj5B6alQn— David Cunningham (@therealdcunna) August 18, 2025
Even if you assume this is just only expenses spent on operations of the team, you'd be hard pressed to tell me that VT would be significantly outspending the rest of the field when it comes to NIL when they're already underfunding operations.
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There's also another facet to the settlement. Reduction of the exit fee and keeping broadcast rights may have been the deciding factor in voting for the settlement.

They agreed to the Unequal revenue which they shouldn't have. It still would have passed but we would have been on the record that it was the wrong decision.