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Successful athletics is advertising.
Awareness is key. You can have the best "XYZ" dept. in the world but if only a niche knows that, the niche is all you will get.
An excellent Engineering Dept and horrible English dept means a negative as far as an education as opposed to just Engineering training.
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11 months 1 week
# | Whit: "If VT doesn't radically leap forward now, our fate is likely sealed for generations to come" I think it will cost the university as a whole. As someone who chose VT for engineering if we didn't have a strong football program I likely would have looked elsewhere. We are a very good engineering school but we aren't MIT
The University won't close, but it would be significantly different, with less money and resources to fund the things we want to do, and significantly fewer students applying. Virginia Tech as we know it, would die.
The long term fate of the university and region depends upon it.
I agree with the region part of this statement, but not the university part of this statement. Change it to Athletics and I would agree.
Most students choosing VT in its bread and butter Colleges (Engineering, Architecture, etc.) are choosing based on what it can provide for their education and future career path. Athletics contributes very little to either of those things.
That said, I would prefer a strong Athletics brand rather than a weak one, but the university is not going to close up shop if we fail to win a football game in the next 10 years.
it's really a collective failure.
Bingo - Weaver, Beamer, Whit, Sands, BoV, Fuente, Pry, Boosters, and others all have a hand in this. There's so many responsible parties, it feels impossible to blame one person.
Man if Evans had stayed another year I think that would have helped the transition more as well.
Another tidbit on this that didn't really belong in the OP, but definitely interesting nonetheless:
Babcock tells the board "our resources don't match our expectations." Also repeats his prediction that Big Ten and SEC will follow ACC's lead on unequal revenue distribution based on success and brand powers. #Hokiesβ David Teel (@ByDavidTeel) August 18, 2025
Now they need to come up with something so you can pay to see just your team play. More on the NFL side, as I don't think I've ever not been able to watch a Tech game here in NC. But I'd pay a rate to watch the redskins. I don't care about any other NFL games.

"only way to get anywhere was to go public" career suicide if so
Are you three in the same local TV market? YTTV has been a pain for someone trying to "share" our account where they are in a different market. I think it blocks them from the local channels when we have the current area set to our home area.
Now I want VTGuitarman's take on whether Whit was delivering this message behind closed doors for years and decided the only way to get anywhere was to go public or if the Whit just finally woke up? Like others have said, it's like Whit ignored all the warnings lights until the car was dead in l on the side of the highway
I'm curious what university programs there are that are running on unrestricted budgets! Not that I expect that any are "whatever they ask for, give it to them," but I would think they are so important to the core university mission that they will find the money they need, if the need is justified.
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Question from a BOV member came up about ticket pricing, could VT take money off the top from "face value" on tickets. Was asked, "Could that be another source of revenue?" Not a true answer there, but an interesting discussion. "We're still trying to work through how to fill...β David Cunningham (@therealdcunna) August 18, 2025
Raising ticket prices is on the table. There's also a chance that federally the government steps in and reigns athletic fees to students, but those limitations do not currently exist. Reading between the lines: we are only hurting ourselves by thinking we are above playing the same game as everyone else when it comes to from where we fund athletics.
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When it's filled with 10,000 fans cheering the Hokies to victory in the last seconds of a basketball game, Cassell Coliseum is an amazing sight. But when it's empty, the home of Virginia Tech basketball, volleyball, and wrestling shows its age. Built in the early 1960s, the coliseum is due for an extensive renovation.
Plans call for a completely redesigned experience, including:
- A new glass entrance along Washington Street
- Extended concourse areas along both sides to allow fans easier access to different sections of the coliseum
- The addition of high-end premium seating areas, including club seating and luxury suites on both sides
This much-needed $75 million-plus project, helped by at least $50 million in private support, would create one of the best home venues in the ACC.

I don't think the reno was going to do much more than square up the outside of the building, a new entrance, and fixing the bathroom issues. It wasn't going to add club seats, etc.
As much as I love Cassell, if you want club seats, concert events, etc. We need a whole new $400 million plus facility.
I am going to give Whit some props for this. He sees the writing on the wall and wants to set up the next guy with bigger budgets and projects. He wants to leave the position and school in a much better place then it was when he got here.

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