Another NIL-focused company has emerged, this one centered on Morgantown, W.Va. Two prominent West Virginia alumni, former Mountaineers quarterback and athletic director Oliver Luck and Arizona Diamondbacks managing general partner Ken Kendrick, are co-founders of Country Roads Trust, which will accept financial contributions from fans and connect in-state businesses with student-athletes for NIL opportunities. The company has created an athlete advisory team to provide guidance to the trust. Members of the advisory team include former WVU luminaries like Jerry West, Don Nehlen, Pat White, Darryl Talley and Mike Gansey.
Yep, so sign with WVU and here are all the NIL contracts we can provide you. And it's all handled on campus on the direction of the former AD and numerous famous alumni.