WVU just moved NIL to the area we were told it wouldn't go

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Another NIL-focused company has emerged, this one centered on Morgantown, W.Va. Two prominent West Virginia alumni, former Mountaineers quarterback and athletic director Oliver Luck and Arizona Diamondbacks managing general partner Ken Kendrick, are co-founders of Country Roads Trust, which will accept financial contributions from fans and connect in-state businesses with student-athletes for NIL opportunities. The company has created an athlete advisory team to provide guidance to the trust. Members of the advisory team include former WVU luminaries like Jerry West, Don Nehlen, Pat White, Darryl Talley and Mike Gansey.

Yep, so sign with WVU and here are all the NIL contracts we can provide you. And it's all handled on campus on the direction of the former AD and numerous famous alumni.

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The guy knows how to swindle... he's partly responsible for the CFP, the XFL, and had his stint as the lead for NCAA regulatory affairs under current fan favorite Mark Emmert. If nothing else he's going to know how to find every loop hole on his way to a get rich quick scheme for WVU.

Better get busy with the NIL machine at tech. Invent that future. Otherwise it'll get lonely and boring on the pedestal.

Edit: Now's the time to innovate.

....this is an area we were told NIL wouldn't go? Kentucky has a NIL trust since December, Cardale Jones was in the news for announcing a NIL trust two weeks ago.

According to this article, it's a separate entity from the university -- haven't been able to find anything to substantiate that it runs "on campus".

https://www.wvnews.com/country-road-trust-to-provide-nil-help-for-mounta...

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

If anyone was going to find a way, Ol Oliver was destined to do it.

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

But he's not even first

https://www.kentucky.com/sports/college/kentucky-sports/uk-football/arti...

https://www.burntorangenation.com/2021/12/2/22813734/clark-field-collect...

Like I'm not seeing the difference -- this was always going to be a natural progression of NIL and WVU is just jumping onto the same trend other better athletics programs have already started

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Agreed. But it's West Virginia...which takes some time to gain traction. They were never going to be first, but you just knew that Oliver was going to have his hand in the cookie jar while wearing a Teflon suit. He might not be first, or draw the biggest money to toss around, but he's nestled in there like he's a character in Ozark or Justified.

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

Sure he's a slimey guy but if VT announced something like this with Vick, Bruce, Kam, DHall, the Edmundii and the Fullers, Angela Tincher, Dell Curry, and Justin Robinson as "athlete advisors" with big initial investment by the Hahn family and overseen (for instance) by Jim Buckmaster and Dave Calhoun, we'd all be ecstatic and talk about Whit and Pry really get it and are moving us into a big time program

"Why gobble gobble chumps asks such good questions, I will never know." - TheFifthFuller

Absolutely. All I was saying is that when Luck left the NCAA, you just knew that he was going to be making money in some way, shape, or form, and having spent the time on the inside of the NCAA machine, he probably knows better than anyone how to set it up. And get away with it. (In other words, take notes!!!)

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

Sweet jebus. Can we PLEASE make this happen to finally be cutting edge in something sports related for the first time in decades.

"Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.” -Einstein

Country Roads Trust.... so it should be based in the state of Virginia, just like the song.

You will see this game, this upset and this sign next on ESPN Sportscenter. Virginia Tech 31 Miami 7

His decision was made after a phone call with longtime Virginia Tech assistant coach Bud Foster. All Foster told him was, "We win. They don't."

We went thru this a few months ago...but it references a road in Montgomery County Maryland.

To you from failing hands we throw
The torch; be yours to hold it high.
@BuryHokie #ThanksFrank

Well that just ruins it then.

You will see this game, this upset and this sign next on ESPN Sportscenter. Virginia Tech 31 Miami 7

His decision was made after a phone call with longtime Virginia Tech assistant coach Bud Foster. All Foster told him was, "We win. They don't."

That is just where he got the idea. He almost made it about Massachusetts, he just needed 4 syllables apparently.

South Carolina has the Garnet Trust. Similar deal.

GarnetTrust.com with video from portal transfer Spencer Rattler.

Pretty disappointed in the radio silence on the NIL front for VT. And I know the university/athletic department can't really control that necessarily, but free BBQ for linemen being the biggest thing we have to offer ain't gonna cut it.

Whether these Entities are "officially affiliated" with the Universities or headquartered on-campus, they are, for all intents and purposes, run by the University Athletic Departments.

Do you think Oliver Luck won't be in direct contact with coaches/recruiting coordinators identifying which players to target and how much NIL money to direct towards them??

NIL started with seemingly honorable intentions--for players to receive reasonable compensation for their use in video games and similar media, but it has rapidly transformed into Pay-For-Play and nothing more.

Its not going to be good for the Game---the absolute borefest that the CFP Semifinals were this year is only going to be repeated year after year with the same 5-6 teams.

And the worst part is, its not really good for most of the players. The money that the vast majority of them are receiving certainly isn't going to be enough to "set them up," nor do I think many 18-22 year olds are into wise, long-term Investment strategies. For the 98% of these players that will never make an NFL Roster that money is going to be in the wind by the time they are 25.

The NCAA had plenty of time to prepare some regulations around NIL, but instead decided to hope that the court case went there way. When it inevitably didn't, we get this wild west instead. It's another reason the NCAA is useless.

"That move was slicker than a peeled onion in a bowl of snot." -Mike Burnop

It's another reason the NCAA is useless.

Amen.
Someone please tell me, at this point what is the purpose of the NCAA?

(Beyond getting scads of money from March Madness and college football...)

The NCAA was there to give the allusion that there was a regulatory body in charge of collegiate athletics to prevent administrations who didn't know how to grease the wheels behind the scenes from being able to compete with the "blue bloods" who did.

This is my school
This is home

You forgot - and fuck VT over whenever possible.

Oh, VT has always been one of those schools that didn't know how to grease the wheels, so naturally, they'd be one of the ones getting fucked.

This is my school
This is home

Well, to be fair, the NCAA was created because college football had no safety standards and players were getting killed. It has obviously grown far beyond its original mandate, and in the process seems to have lost its way.

I don't think anyone is arguing the money athletes will be making will be enough to set them up, but who in an essentially entry-level job is? The point is they should be getting something. Even getting a few thousand dollars a year is meaningful to most kids in college.

Technically, they were already getting a few thousand a year in cost of attendance stipends. Not saying they shouldn't get more. But, there was already the baseline in place.

Sure, but those are different things. COA is from the school for things the athletes need to have. NIL is from third parties, and is for more discretionary things.

They're also graduating debt free, which is a 6 figure benefit that they have over their classmates upon graduation (which, for many students, can balloon to a 7 figure debt with interest payments over time).

Watching many of my former classmates still crushed by student debt 15 years after graduation has made me a little jaded toward players who thought they were compensated enough because they weren't getting significant cash payments over top of their debt free education. And now we have all these NIL payments while student debt in general has continued to get worse and worse over the years (many times, a ballooning tuition for the purpose of building unnecessarily lavish facilities for recruiting purposes). But yay, good for the players, I guess.

This is my school
This is home

I agree that getting a degree and having no student debt is an incredible value. The only piece I'd push back on is that a lot of players don't get to pick exactly what their major is. How many stories have we heard of coaches steering players away from certain majors because they're perceived to take too much time away from athletics?

"That move was slicker than a peeled onion in a bowl of snot." -Mike Burnop

How many stories have we heard of coaches steering players away from certain majors because they're perceived to take too much time away from athletics?

I mean, if athletics is paying for their full education as part of a full ride scholarship, I'm not sure I see the problem.

This is my school
This is home

So you're saying student-athletes shouldn't have the ability to choose what they study? The agreement of the athletic scholarship is the person plays a sport so they can pursue an education at the school. That's it.

If they're coerced into a specific field so they can focus more on sports instead of school, then I think they absolutely have a right to NIL money or other avenues of compensation. IMO that includes direct payment from the university.

"That move was slicker than a peeled onion in a bowl of snot." -Mike Burnop

They sign a contract that says the athletic department will pay full tuition for a player and allow the player to graduate debt free (in an era where tuition can cost upwards of $40k to $50k per year) avoiding student loans and the lifetime of debt those tend to suck students into. Its a give and take, the the athletic department is well within its right to say that certain areas of focus do not allow the time needed to fulfill their demands from the student athletically.

If they wanted to pursue those other degrees, they are more than welcome to do so, but they would also need to pay their way and be admitted on academic merit. That's not the problem of the athletic department.

If they're coerced into a specific field so they can focus more on sports instead of school, then I think they absolutely have a right to NIL money or other avenues of compensation.

They are getting that compensation in the form of not being saddled with upwards of $150k-$200k in Student Debt after graduation.

This is my school
This is home

I haven't really heard of that?

Pulled this quote from an article on Quincy Patterson (emphasis mine):

He's adjusted his academic track after spending his first semester as a mechanical engineering major. With pressure to absorb a playbook while trying to stay on top of a rigorous curriculum, Patterson thought it wise to change his major to business.

It's maybe not the best example, but there's clearly a lot of pressure and time from the athletics side to the point that education is minimized. A big selling point of VT for QP was engineering.

This sort of thing has been happening for a long time. Because of it I think we're overdue on compensating players in other ways besides a scholarship since they don't always have the freedom/time/ability to pursue their education as they should be able to with all of the athletic responsibilities.

"That move was slicker than a peeled onion in a bowl of snot." -Mike Burnop

It is a great benefit, and they earned it. There are scholarships out there for all kinds of things if you're good enough at something, and most of them don't restrict students' earnings. NIL isn't forcing schools to pay athletes salaries. It's letting third parties who want to compensate the players (and in some cases probably already are) compensate them. Just because no one wants to pay me, because I'm an average student with no unique skills doesn't mean I should stop other people from getting theirs.

The fact the tuition is as high as it is, and student debt is a whole separate can of worms that we're probably not going to solve on an internet message board.

To add on to your point:

Intangibles are hard to measure but I think people gloss over the reality of what players receive by being on the football team. I think of NCAA at the D1 level (especially P5) level as an audition for a job in the NFL. The players receive access to top coaching (unless they attend loluva) and mentorship in their prospective field. They receive the top of the line strength and conditioning, (unless being trained by Hilgart), facilities and nutrition for 4 years. They receive a national platform and audience to show their talent and build a brand. There is value beyond the free college education, books, room and board, and living stipend.
The contestants on American's Got Talent who don't win don't get a big check but they aren't exploited by the network just because the network makes money off the show. This isn't a perfect analogy but there is merit to it. I would like to see healthcare guaranteed by the university or ncaa for an extended period after football. Other than that I don't feel like the players are exploited because college football is profitable.

It's even more than that. The backup kicker lived above me in Foxridge (made good moonshine). He got all the same bennies as the stars. Mandatory study hour every day, access to every tutor possible for every field. Incredible resources. I would have killed to have the tutor access he had.

I just binged season 3 and 4 of Last Chance U and even in JUCO football, the last thing players are worried about are their grades. every single player thinks its NFL or jail. classes don't matter.

That's a sample size of 1 and probably not a representative sample at that.

I suspect that a good portion of D1 football (and basketball) players know that they are not going to play pro ball. That said, they may or may not be focused on classes, but that can be said about a portion of the general student body as well.

NIL sounds like a a good idea, until you really get into it. I am just waiting for the first athlete to get in trouble with the IRS. How many 18 year old kids realize that any money or gifts they receive they have to pay taxes on? Sooner or later, someone will be saying "they didn't know." It seems inevitable.

NIL has never been a good idea