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Ive tested the 4G service in Lane. They have done exactly that. The cell antennas are spread across the interior of Lane. The antennas are visible. Some are literally above the West Stands open section but below the glasse walls in club. There are also multiple sector antennas across both North and South Endzone seating and across the top of the East stands. The East stands got a boost when they added 2 Matsing Lens phased array antennas on top of the West stands (big round radomes cover them) pointed at the East stands. The beams have been tuned to cover a decent chunk of the lower East stands that didnt get great coverage from the antennas above the East stands. There are also more antennas below the stands as well. There are approximately 8 to 10 total different cell sectors across Lane, each covering multiple channels, with the coverage handled by what is called a DAS (Distributed Antenna System). This solves the coverage issues at Lane pretty well.

That doesn't solve the capacity issue which is what we mostly experience on game days. The system at Lane is whats called a Neutral Host Network. All MNOs share the RAN infrastructure from baseband to the antennas and the sector designs. Once the physical baseband is converted to logical baseband and backhaul its converted to MNO specific routing through their Core authorization functions. The brick building behind Lane East Stands houses the NHN content and MNO specific distribution. The issue is that these sectors are fiber-shared across 5 dorms as well.

The capacity issue has improved with 4G to 5G transition (5G can handle more data on same bandwidth) though marginally.

The biggest issue, which most urban areas share with Lane on game day is that most channels for 5G are thesame as 4G and there's not enough contiguous bandwidth. Hence the coming S-band and C-band spectrum auctions. High capacity areas over concise geography/buildings/stadiums will benefit from more contiguous BW in the coming few years.

Go Hokies!

It was the first time in my adult life I felt like crying over a VT football result. I literally felt like I was watching my program die in front of my eyes.

But that's all in the past, we are so back baby

Same as I always say, hang up and watch the game. How in the world were people ever able to survive for a few hours without playing with that stupid little box?

I have no clue how ROI in marketing works as the number of things ive bought because if ads are very small snd largely the actual ad didnt help, it only informed me of the products existence.

I think Franklin sees he can win here and fortunately, has a much easier path. If we fund him and he's contending, why leave for another rebuild?

Matt Brown has done a ton of reporting on Jersey patches:

These deals largely track with what I was told back in Janurary. The asking price for these partnerships is high enough to largely price out a lot of smaller businesses. Based on what I've heard since then, I would expect these partnerships to continue to skew towards large health care companies, financial services, insurance, or huge local businesses (like a FedEx). I also expect charities, like in the case of Louisiana-Monroe, to also make up a non-trivial chunk of the market.

I would be a little surprised if many other FBS programs sell partnership packages for the ~$350,000/year range that New Mexico State apparently did...the asking price I've been hearing is closer to seven figures than six. That being said, taking potentially less money to find the right partner, or at least one with very deep local ties, may make sense for lots of schools.

Part of the reason you're not seeing more of these deals announced right now is because schools are trying to take steps to better understand the potential market, and because they're trying to figure out if it makes more sense to sell multiple jersey patches across different sports (i.e. a different sponsor for football vs baseball vs swimming), sell one sponsorship partnership across an entire college, or work with one unified partner.

is this going to generate $18m in ROI? Idk, but I could see how being the official bank of OSU would be worth $18m, and part of that deal is a jersey patch in all sports.

That's one option. Hard Rock Stadium is probably the perfect example of a stadium that went through major renovations and specifically added the awning. A setup like that would allow for closer proximity of the antennas without interfering with line of sight to the field or just looking obnoxious.

The alternative - we build a new stadium

Edit: ChatGPT rendition it dropped the suites and the press box, but this gives an idea of what it could look like

It was my old username. I changed it as a hack for the byline when TKP received credentials in 2014. But I made some changes to have both. Also, we have these pretty author pages now: /author/joe-lanza.

I hope we have a big buyout owed to us if he leaves because I can totally see someone offering a truck load of money to bring in someone new, and would love to see them pay us that ton of money.

Insert - 'Don't you put that evil on me' in response as well.

I don't think this is a Buzz Williams hire.

While I will agree both Franklin and Williams took the VT job to self-promote, Williams saw it as a chance build his brand whereas Franklin sees this as a unique opportunity to build a strong football brand into his own likeness. VT has given Franklin near-complete authority and has more power than the AD and arguably will have more power than the incoming president. For that reason, I think Franklin sees this as a long tenure. So, even if a bigger school comes knocking on Franklin's door, offers him more money, and more resources, I don't think that Franklin jumps into that opportunity if he isn't given the same amount of authority. It certainly can happen, but most schools are not willing to give up that level of authority to a coach.

So you are Saying we need to retro-fit some awnings or some other cover on the stands before improving the can service. I could get behind this. I would love a bit of shade and rain cover over the bleachers.

I just have a hard time accepting that jersey patches really offer a corporation an ROI that even somewhat approaches $18 Mil.

I may be the exception here but never once have I made a purchase decision based on which patch is advertised on a team's jersey. If anything, I find them largely tacky.

But also to note, the former Big12 --Now Monster Energy Conference--is getting about $1 Mil/year/team for naming rights--seems even less impressive when you compare that to this.

Wild Turkey might be a fan favorite, but likely wouldn't be a best offer. Someone head over to Capital One HQ in Mclean, VA and see what they will offer. They seem to love advertising around sports events and using sports figures (Jeter, Barkley, etc.)

Is it Latin or Algebra? IVXIV=XVI, XXXII=CXI/X

when you try to browse away from the site

Who does this? I thought we all kept this site in an open tab and if you needed to go somewhere else you just opened a new tab.

p.s. I'm loving the new love being shown to the website. I assume you figured out a good balance to leverage AI and your knowledge to pump out these new features.

Yea. I never tried to use my phone while I was in or next to Lane when I was going to the games a couple years ago. There was just no point to pull it out and hope I could catch a little signal at that time. There was also always something going on in the stadium to keep my attention. But on the other side if someone needed to reach me, they couldn't do so.

but it's basically a four hour blackout from reliable communication with the outside world

Ain't you suppose to call a doctor when that happens?

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