Last Friday the SEC and Big 12 announced a new bowl partnership.
The Big 12 and Southeastern Conferences have announced a five-year agreement for their football champions to meet in a postseason bowl game following the 2014 season.
The champions of the two conferences will be in the matchup unless one or both are selected to play in the new four-team model to determine the national championship. Should that occur, another deserving team from the conference(s) would be selected for the game.
On the surface it looks innocent enough. It's highly unlikely that both the SEC and Big 12 champions will be left out any realistic four-team playoff model. So it's a potential blockbuster bowl who's best matchups will probably only be played on Xboxes and PS3s. However, what's more important is that the Big 12 and SEC are holding hands, and kissing on each other in public. Not only that, but this is their game that's going to fetch free market value. It's innovative, and sexy. Until now, those were types of PDA reserved only for the Pac-12 and B1G (Rose Bowl). Now all four of these conferences have a postseason contingency plan if any of their champions are left out of the playoff, as well as the most attractive non-playoff pairings.