Recent Comments

Maybe I'm completely wrong here but I took from what he said to mean that the target audience isn't exclusively 40-50+ alumni. So it's a valid point. You're spot on, though. Definitely multiple target audiences.

1st you start a company, maybe a Tech company, sell it High after you go public, this is where a lot of people make the mistake, it's a common misconception that you should buy high and sell low, but the insider secret is, you buy low and sell high.

2nd you get an unrealistic view of your importance to the program and start trying to make decisions about the direction of said program - see LSU.

Or you could just go the athlete route, play in the NFL and give back to your alma mater.

Watermarks are a photographer's best friend if they care about receiving credit for their work. Courtesy is to credit them, especially if they ask for it, but certainly not required.

I'm not a "marketing guy", my background is in software engineering, but I have had success using social media to market TKP's content. Correct me if I am wrong, but there are multiple target audiences. A few off the top of my head:

A. Media: A news event happens and Virginia Tech releases information via Twitter.
B. Potential Boosters: Convert social media exposure to Hokie Club donors, season ticket holders, etc...
C. Recruits: I think this is less important than everyone is making it out to be. More recruits follow the coaches recruiting them, Beamer Ball, than Tech's athletic department feed.
D. Etc..., There are more.

Point being, there are multiple stakeholders and audiences the accunt needs to appeal to.

Without Hokies in the NFL on Sundays, VT Twitter would be pretty quiet with just recap articles from the game the day before. No practice coverage, no play by plays, just crickets. And if we had a Thursday night game or worse, a loss, then there's nothing good on Sunday at all. Tyrod, Kam, even the Fullers, Royal, and Vick doing things on Sunday helps VT, but only if attention is drawn to the fact that they are Hokies and they got it started here.

Yes and that reason is not giving proper credit for an image you don't have rights to. Why is that so hard to understand?

Based on my experience with the software and its users, its more of an administrative problem than a technical problem. Software that you describe already exists and is used all over the place, but the reason we don't use it is the reason that one of my friends who works for Met Life still has Windows 98 computers in his office. Hardcore administrative resistance to change.

Navy would wax our ass

There's a DADT joke in here somewhere...

Navy is a helluva lot better at the option that GT this year.

Navy would wax our ass this year. As much as I love the Military Bowl, we need a win badly. Did we even beat a team above .500 this year?

Why? VT prepares for GT every year and would have a few weeks more to prepare for Navy.

I agree it is a poor excuse, but the Hokie Club folks have zero control over the situation.

Also, comparing TSL to VT is like complaining that a cruise liner can't change direction as quickly as your speed boat. It is simply not comparable. The administrative inertia that must be overcome to change this system is massive. Banner controls payroll, taxes, student data, staff data, class signup, health information, health benefits, charitable donations, staff scheduling, room scheduling, and a stupid amount of other topics. There isn't a university approved method to handle financial transactions apart from this, so basically, until the entire system changes, there isn't much we can do.

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